Some of the world’s leading technology brands are failing to convince consumers of their green credentials - Freelance UK
Seems they are sceptical about the ethical statements made by sellers.
So, in response to this issue, some of the biggest names in the technology sector are actively engaged in 'eco-proofing' their business operations, which does seem to have at its heart a bit more than puff, but the name hardly inspires one to think they are thinking that positively. It smacks, as always, of defensive measures.
Report author Added Value is holding a next Branding for Good Summit called “Green:2.0 - Avoid the Greenwash” in November. Oooo, another summit! Ok, so I'd like to go, too. I think though, just to be different, I'm going to call mine a 'get-together', or 'bit of a chat'.
More information is available at: www.added-value.com
Junkk.com promotes fun, reward-based e-practices, sharing oodles of info in objective, balanced ways. But we do have personal opinions, too! Hence this slightly ‘off of site, top of mind' blog by Junkk Male Peter. Hopefully still more ‘concerned mates’ than 'do this... or else' nannies, with critiques seen as constructive or of a more eyebrow-twitching ‘Oh, really?!' variety. Little that’s green can be viewed only in black and white.
Wednesday, July 25, 2007
2 comments:
I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.
Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.
I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.
Perhaps they could have Orville the duck as an introductory speaker?
ReplyDelete"It's not easy, being green......"
Sorry.
I looked at this with first a little disdain, then with very raised eyebrows. The idea basically is how to improve your greenwash PR!
Essentially, it's 'Let our experts teach you how to totally fool the consumer into believing yours is the greenest brand on the planet'. It probably represents the first in a new series of training courses in 'how to greencloak a product range'!
I wonder if they'll end up producing an entire DVD series and bringing back John Cleese as the main star?
Now Dave, we must get our eyebrow from fully to half cocked, to best reflect what is being served up for our delectation.
ReplyDeleteSadly, as it is yet another mint 'to join the club', it wil be hard to see how genuine it is... or not.
Coming soon: 'Eco Tourism the Geri Halliwell Way, sponsored by Exxon Mobil, where green is the new black, um, gold'.
ps; Speaking of my favourite blog advertiser, I am wondering by what stretch the Google bots got a book on Nostradmaus in there.