Greenwashing and greencloaking seem to be all the rage at the moment, but businesses need to beware just what they claim; tell porkies and you WILL be outed.
This from PRWatch details one such case from the Australian Woolworths business, outed by an anonymous blogger, and creating a glorious own-goal. They even went so far as to invent an organisation! They have now had to withdraw the entire product range involved!
That's the first goal to the consumers that I've seen documented so far.
Greenwash Corporates 0 - Consumers United 1.
And we're only in the first minutes of the game yet!
_______________________
And now this from today's Indy - not greenwashing, but a case of deliberate corporate obfuscation (charge-cloaking?) from the HSBC where charges are, according to them, well, not charges!
Junkk.com promotes fun, reward-based e-practices, sharing oodles of info in objective, balanced ways. But we do have personal opinions, too! Hence this slightly ‘off of site, top of mind' blog by Junkk Male Peter. Hopefully still more ‘concerned mates’ than 'do this... or else' nannies, with critiques seen as constructive or of a more eyebrow-twitching ‘Oh, really?!' variety. Little that’s green can be viewed only in black and white.
Wednesday, August 29, 2007
1 comment:
I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.
Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.
I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.
Priceless.
ReplyDeleteIt simply amazes me that the guys in suits figure that this kind of thing is a) a good idea, and b) they won't get caught.
And all this to flog some nasty garden furniture a bit cheaper?