.... offer them a half price Big Mac!
On online offer of a half price McDonald's Big Mac actually brought down a Japanese government website server as thousands tried to fill in the pledge in order to qualify for the offer. As reported by Yahoo News.
"The Japanese unit of the US burger giant Tuesday offered a Big Mac for 150 yen (1.3 dollars), about half the normal price, to anyone demonstrating a commitment to preventing climate change."
"We started seeing a rise in access yesterday and it surged this morning. We are now trying to restore the system."
"It was the ministry's first system crash following a corporate offer related to environmental efforts."
Despite being the home of the Kyoto protocol, the Japanese are well behind their own targets in terms of reducing CO2 emissions, so the government is using tie ups with many businesses offering incentives to get people to sign up to the pledge to reduce their emissions.
I suppose, in some circumstances, every little helps; but, I do wonder, just what is the relative CO2 emission output of a Big Mac?
Junkk.com promotes fun, reward-based e-practices, sharing oodles of info in objective, balanced ways. But we do have personal opinions, too! Hence this slightly ‘off of site, top of mind' blog by Junkk Male Peter. Hopefully still more ‘concerned mates’ than 'do this... or else' nannies, with critiques seen as constructive or of a more eyebrow-twitching ‘Oh, really?!' variety. Little that’s green can be viewed only in black and white.
Wednesday, September 05, 2007
1 comment:
I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.
Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.
I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.
Well, part of me applauds the incetive aspect!
ReplyDeleteBut as to the incentive, the CD/ad man questions the message being sent, as I'm sure any vegetarian (a few in Japan, no?) might be able to explain. Just how many Kobe-beef scoffers can live off an acre given to Daisy-san vs. the same area to bio-d... I mean crops? I speak, hypocritically of course, as an ommnivore. Design-fault by nature, I guess.
Just, maybe a better prize could have been chosen?
I also feel a website pledge for a freebie devalues the message anyway, unless the 'commitment' was more taxing.