Tuesday, September 18, 2007

The six sins of Greenwashing

I am grateful to a poster on Brand Republic who shares this, as he says, on of all things, a US Government procurement site (though it does look like he wrote it) - Beware of Greenwashing: Not All Environmental Claims are Meaningful

Can't fault it much.

1 comment:

  1. On the first day of greenwash, my true love sent to me ..... a prius in a pear tree.

    ReplyDelete

I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.

Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.

I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.