Tuesday, September 18, 2007

What goes up

This from via Brand Strategy's trends and news for September : DESIGN SPACE

The final frontier is getting closer for Virgin Galactic which unveiled its design for the world’s first spaceport this month. The design is the product of a partnership between global engineering design firm URS Corporation and London architects Foster + Partners and has ‘green’ credentials.

Please, please, could someone explain the association of 'green credentials' in a story about a spaceport to help punt a half dozen zillionaires into low orbit atop a cloud of [what? Last time I heard it wasn't nice stuff] just to have a Kodak moment.

1 comment:

  1. Anonymous3:11 pm

    I think the 'credentials' are those big fat titanium steel legs that stand in the anti-gravity deuterium pods that support the main platform of the spaceport. They've obviously painted them green.

    Either that or its a new eco band.

    ReplyDelete

I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.

Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.

I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.