Saturday, December 10, 2005

The Mazda Kevorkian?

This one caught my eye:


 

In a nutshell, Mazda is recommending its employees walk to the office, rather than commute by car, as part of an effort to improve their health and protect the environment.

I have to say I admire the intention and courage of conviction being shown here.

Now, all we need to do is get everyone driver who was thinking of buying a Mazda to follow the same practice and we're tickedy-boo.

But as I doubt that was the reason for a consumer PR I'm flummoxed. But in a nice way. Hey, what ever floats their boat.



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