There's nothing quite like an American heart-tugger execution to have you reaching for the barf-bag, but this is worth sharing for its positive way of getting the message across (not to mention the company in question!).
Junkk.com needs to do something similar, but perhaps a tad more... us as opposed to US.
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I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.
Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.
I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.