Asa creative person, especially one who had some fun and did some good (King of the Die-Cut!)with Direct Mail, I am always now on the horns of a dilemma when it comes to this as a medium of advertising.It's not looking too good for the industry: Industry braced for fresh backlash
Mind you, as I survey the DL sized kuk from banks, etc in my rubbish bin, I'm pretty sympathetic to the public's view.
But every so often a little bit of creative magic finds its way to being opened and read.
One such is this from Save the Children.
Basically, it's a boring brochure. But by making it a kid's exercise book and shooting holes I was hooked by it and the message. Which isn't a bad one either.
I doubt an email would have worked the same way. And I also assume that it did not cost a fortune to make this impact.
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I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.
Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.
I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.