Tuesday, January 16, 2007

Not just spin... this is M&Spin

And so the game of who is greener, quicker continues between the nation's retailers. I think I will reserve personal comment a wee while until I have had a chance to digest fully the slew of 'stuff' being issued, beyond saying that something is probably better than nothing. I just hope it is all sincere. Certainly it will be interesting to see what happens to the missive I will soon be sending - again - to senior management in these organisations. Maybe some gatekeeper minion will not pop it in the 'oo-er, too tricky' basket this time.

Here's a small round up of the last 24 hrs:

AP via Forbes: M&S Aims to Become Carbon-Neutral by '12
BBC - M&S Rose goes green in pursuit of profit
Indy - Take a close look at the produce on offer
Indy - slight fly in the ointment, though I thought they were in earlier with 'something' - Tesco follows M&S with climate change move
BBC Newsnight - Ethical Man

I merely note for now that aims are always good, if vague. As is 'much of'. And while there is some cautious welcome from commentators across business and eco-disciplines, there is also a fair bit of... warranted... eye brow twitch ready and waiting. A lot of this, like Tesco a while ago (and again, here) is merely housekeeping to boost internal profits. Not much of real value to the consumer. I also take the point about lumping ethical and eco together to get some rather murky mix of what is 'good'. The question is for whom?

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