Never mind the soundtracks
I remember a time when copywriters wrote jingles specifically for a product, and then had a ball (well, I did) pretending they were Bernie Taupin working with great composers and/or musicians to make memorable musical complements to ads. Some even became pop songs!
Now we have committees coordinated by a placement director using a matrix to assess which collection of words will synergise best with the imagery of trendset 'now' to establish a product proposition best suited to the song on offer.
I don't blame the artists. They have livings to make. But the whole sordid bunch feeding off their talent in the name of creativity... well, maybe I do have a teensie problem with that.
But then, nostalgia ain't all it used to be.
Nice to see the future of art and media is no longer to be trusted to mature hands.
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