Monday, November 05, 2007

The elephants on the sofa

I was not going to feature this or comment on the BBC RyanAir story this morning as neither, in isolation, seemed quite worth it.

Together they just seemed 'worthy'.

What I found interesting was the premise Declan Curry seemed to be working from, and Mr. O'Leary could give a stuff about, was all the nasty 'extras' that he loads on. Now I have little patience with sneaky marketing, but I'm pretty sure that you can see what the costs are before you hit 'commit'.

So at the end of the day, his airline is popular because people are prepared to pay what they ask. No one is being forced to fly with them.

What it's all costing... is another issue.

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