Friday, November 02, 2007

It's what you say. It's how you say it. And when.

How a bottle of mineral water caused a volcanic eruption

Reminds me of a story from my ad days of a tinned salmon manufacturer whose product happened to be a pale white.

The line proposed by the agency was 'Guaranteed not to go pink'. True. No bearing on anything. Not even illegal (morals/ethics...well...). Worked a treat.

1 comment:

  1. It always tickles me when you read on a bottle 'filtered through ancient volcanic rocks for millions of years'; then it says something like 'Use by Sept.2008' underneath!

    ReplyDelete

I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.

Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.

I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.