Marketers warned against making false eco-claims
From Mad - Companies trying to ‘out-green’ each other in the battle for consumers’ hearts and minds are creating a potentially dangerous minefield for marketers, warns a new study from Getty Images.
Getty, which specialises in the creation and distribution of visual images, has launched its latest MAP (What Makes ...
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I think I've seen enough to get the message. Think is, have the... 'companies'.
ADDENDUM - polar-bears-fail-to-give-right-message - the full-er, story. So see, it pays to know folk who know folk
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