I missed this from Wednesday's Guardian CIF - a response from Richard Branson to the sniping comments made by Willie Walsh, CEO of British Airways.
Though he makes his points well, and they are actually DOING something (questionable as it may be), and I do agree with him that looking for viable (important key word) alternative fuels has to be done, there are some quite scathing posts in response.
Junkk.com promotes fun, reward-based e-practices, sharing oodles of info in objective, balanced ways. But we do have personal opinions, too! Hence this slightly ‘off of site, top of mind' blog by Junkk Male Peter. Hopefully still more ‘concerned mates’ than 'do this... or else' nannies, with critiques seen as constructive or of a more eyebrow-twitching ‘Oh, really?!' variety. Little that’s green can be viewed only in black and white.
Friday, March 21, 2008
1 comment:
I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.
Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.
I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.
As you say, and 'better than nothing' springs to mind, which BA might be wise to ponder more. Though there is that interesting note on the actual efficiencies of the plane/engine combo as being every bit as significant.
ReplyDeleteMind you, seeing two such paragons sniping away is at least something one can view in a more detatched way, if only from the position of not moving in such rarified circles. None too edifying, though.
Unfortunately, the rebuttals are pretty harsh, and detailed, which seems to be adding to the negative PR that resulted from the initial outing.
I really do not know what to think yet, as the actual enviROI of such efforts is unclear, but perhaps we are at last seeing a little more of a challenge to every bit of 'green' PR trotted out to now, but without much concern for what it might actually add up to beyond a bit of a story.
One thing is for sure... not a good time to be looking at a career in air travel! Mind, 'When I grow up I want to be a carbon trader' doesn't quiet have the same ring as 'airline pilot'.