Grading Green: The Watchdogs CMOs Must Appease
You know, whilst I broadly agree I rather think there might now be a few more than that. Certainly as I look at my inbox daily from the funded/subsidised/donated whole (and I am sure I have missed a ton) sorry lot of them. Which may be part of the problem.
By already having such diversity, especially without any real knowledge (without a ton of digging) of provenance, objectivity and accountability of these entities all competing for consumers' and/or worried/cynical brand owners' money to pay for empires and comms budgets, what value do I think most of them actually present to the planet.... few. These may be exceptions. Sadly, in comparison that is a tad more than I would so far accord most efforts so far from my own government or major media, at least in terms of clearing things up and offering comprehensible methods of engagement for the average Joe.
The business of telling people about green seems now to have easily outpaced, at least in terms of trying to grab attention and hence sources of revenue, any of those trying to actually do much about it.
Hard to see how we can get back to simpler, trusted ways to make decisions based on meaningful enviROIs now. Too much, and too many, invested in competing for our eyeballs... and wallets.
Who grades the graders?
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