The Greening of Design, from A to D
I wonder if I should have used such as this when developing the RE:tie?
Seriously.
48 pages. Wow.
I used to present logos by holding 'em up and saying 'Here it is'. Then I got wise and added the document with all the blurb on the why, who, where... etc. The latter seemed to get a better hit rate, and oddly no one ever asked if the consumer would ever be issued with this information as the delivery van zipped by.
It seems a shame that in this day and age that, without a lot of process, product is now seldom going to be the driver, no matter how pertinent.
Wouldn't it be nice to get back, at least a little, to the old aircraft designers' adage that 'if it looks right; it'll fly right'.
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