As an ad man I think I am pretty much aware of most 'techniques' used, and also what might and might not work.It often depends on context, and the interplay of words and image, but I am not a big fan of negatives.
Look at this ad.
It's actually about a very good, positive thing: a consultation (here - if your are in HR and interested) on the provision of waste collection services in our fair county .
But really, given what you see here, would you want to be part?
Why of why is the comms aspect of our green agendas so expensive (that a full-page, full colour ad), yet so woeful?
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I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.
Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.
I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.