But if you have a spare $1ok, you can get it confirmed, probably in a tad more detail here:
The Media’s Key Role in ‘Greenwashing Washout’
I am ashamed to admit (and hence pondering whether to ask) what a LOHAS consumer is (I suspect... it's me. Addendum: Oh, it is), but really this is the key section:
'...consumers express more distrust of the media, underscoring the importance of communicating only the most meaningful, memorable and relevant environmental news to have the best chance of regaining consumer trust.'
Certain media... take note. You know who you are. If you care.
Enviromental Leader - Greenwashers Get Site Of Their Very Own
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I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.
Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.
I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.