Thermal images make a home's heat loss easy to plug
Like it.
As opposed to blowing bazillions on 'campaigns' or 'officers' to raise 'awareness' on intangibles.
Use the dosh on stuff like this and promoting it sensibly.
I can't think of a home-owner who couldn't see the merits, the benefits and engage.
You might even find few boxes actually get ticked and targets get met that may mean something.
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I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.
Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.
I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.