Tuesday, August 20, 2013

COMPETITION - Get creative with old plastic Coca-Cola bottles


COMPETITION

PR is a funny game. Seems every day I get an invitation to try out some 5* eco resort in Peru which, while nice, may just cross a few ethical boundaries I may have on enviROI grounds.

Yet a genuine, local, consumer reuse story I have to stumble across in, of all things, a trade website!

Whatever tracky things the PR industry uses need a tweak.

WHEN: Six weeks, from now to Sept 30.

WHAT: Get creative with old plastic Coca-Cola bottles
WHAT... MORE?: The http://www.dontwastecreate.co.uk/ site seems a bit of a zoo, so here from the original summary:

The online initiative, in collaboration with supermarket Sainsbury’s, will “encourage consumers to use their waste packaging at home in a fun and useful way, while also pledging to recycle”.

 Parents will be asked to submit recycling ‘pledges’ – such as turning used bottles into products such as bottle bird-feeders or self-watering bottle plant pots – and those taking part will receive money-off vouchers for CCE products and the chance to win a ‘glamping’ holiday in France.

 “Through utilising an accessible online mechanic, the campaign helps us to reach a wide audience, allowing us to communicate to customers across the UK how easy it is for them to play their part.”


I will have to ponder that last paragraph a while to grasp what it means. Maybe I need a small child to translate.

HOW MUCH: Free! As always, just as we like it. 
COMMENTS: It will probably freak them out that to 'How often would you say you recycle in the home?' I opted for 'Never' because, of course, we don't recycle, we reuse.

And, immodestly, most ideas already on Junkk.com using their stuff are a whole lot better than what they are putting up in example.

Also, as a bit of geeky web input, it's rather disconcerting to fill it all out, hit 'Pledge' and get nothing other than a return to the blank form. I'm also not sure what I downloaded from the ideas button, as nothing happened bar getting an instruction PDF.

Still, for my name & email, a chance at a glamping holiday may be worth it still.

I wonder how sincere they are about reuse, though?
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1 comment:

I believe in freedom of speech. But I also don't like bullies on blogs, even verbal ones, as they can drive away those with something valid to say... or offer.

Subjective is fine, but well argued and substantiated is even better. Calm and polite tops. Anything that crosses my personal line will not go up. There may be reasons given, but not guaranteed.

I'm not too keen on 'Anon' as a handle (and the content usually explains why), so if that's what you opt for it may not make it. Sorry.