In fact, I reckon it is a complete and utter sham.
Peter mentioned this a little while ago, in his post Responsibility 'du jour'. But this, from the Las Vegas Sun on just how Land Rovers are being marketed across t'other side of the big pond makes for very interesting reading.
"A $60,000, eight-cylinder, 12 mile-per-gallon Land Rover as the car for the environmentally conscious might seem like an oxymoron." No! It IS an oxymoron! It doesn't matter how much bloody offsetting is done; it is still an inefficient, highly polluting, CO2 emitting gas guzzler!
"offset programs like the ones Land Rover and Volkswagen America are offering on their cars are a good way to reach environmental newbies". Sorry, but that's just utter humbug!
"Much of what we do in society is ... insanity" Ahhh, some sense in the article at last; I cannot disagree with that one iota!
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