Monday, November 19, 2007

Responsibiity 'du jour'

See that first picture? That was on a Range Rover ad a wee while ago. Actually, in the Sunday Times when they were doing a 'special' on climate change. I think I may even have commented upon it (can't seem to find it via my tags).

See the second? Same vehicle. Same paper. And, actually, run twice, in two sections. And this on the weekend after that IPCC report.

Thing is, try as I might, I can't for the life of me find that same responsibility claim. There's one about driving responsibility off road. Nothing about 'going', Co2 wise.

Now it surely can't be that the offset was just for the edition in question, so why would they not run it in all subsequent ads I wonder?

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