And I feel like ending the day on a high.Here's the latest RE:tie prototype, courtesy of the nice folk at the Jewellery Innovation Centre at BCU who are helping us with of product development.
This is not an evolution, but merely another alternative design, which we found was necessary to help our marketing following some feedback at the Caps & Closures Show, where a few nice production-type gurus suggested the flatter block orientation would work better in many hoppers and fast-moving lines. It's also less 'radical', so consumers will 'get' it as it's pretty much what they are used to... only with a hole. Hey, like I say... it didn't hurt the Polo mint.
OK, not so great as a chat up line, but we still like it lots! And as the first model is now getting noticed, and appreciated, as it does the rounds of some brands and retailers, here's hoping these new lovelies will keep the ball rolling in the right way!
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