CONFERENCE - Applied Green - London

MONTH - Now!

FIELD: Enviro-related
WHEN: Oct 3
WHAT: APPLIED GREEN
WHAT... MORE?: 'Applied Green is not your usual conference. It's a festival of minds where the biggest names will tackle the biggest issue we face - the impact of green issues on conventional business and mindsets.

This is a day for anyone from any industry who cares about green issues. As you see from the speakers listed here you will find out about the latest green thinking across a range of fields in just one day.

What about the green debate? While the world obsesses about solutions to environmental problems, the media industry lacks a clear consensus on the environment. The interests that converge on the issue - business, consumers, government and conservation - clash chaotically.

Where's the centre of gravity for this crucial debate in the marketing and advertising arena? Why can't we create it? Why can't we build a green debate around the big themes, subjects and thinking in marketing?

At the end of the day we want to have come up with a leading position for the media industry. We want people to go away having learned about green media as well as green messages. We want to imspire new thinking, new solutions and new inventions and behaviour change.
WHERE: The British Library, London
WHO:
Greg Nugent, managing director, Eurostar
Jonathan Porritt, founder director, Forum For The Future
David Hieatt, founder of Howies.
Philip Gould, Philip Gould Associates
John Grant, co-founder of St Luke's, planner, consultant, author
Michael Bremans, chief executive, Ecover
Eugenie Harvey, founder of We Are What We Do
Adam Morgan, partner, eatbigfish
Naresh Ramchandani, Karmarama founder and Guardian columnist
Ben Terrett, co-founder, The Design Conspiracy
Michael Johnson, Johnson Banks
Marc Sands, marketing director,The Guardian
Matthew Anderson, group director of brand and communications, BSkyB
Russell Davies, Open Intelligence Agency
Dr Arlo Brady, special advisor, Freud Communications
Steve Howard, chief executive, The Climate Group
Arlo Brady, who is special advisor on sustainable development at Freud Communications, there's opinion and thought on the latest sustainability developments at http://greenlightbulb.blogspot.com. There's also an article putting the "greenrush" in a branding context at http://www.brandchannel.com/brand_speak.asp?bs_id=174.
HOW: Sooooo not free!
URL: http://www.eventsforce.net/haymarket/templates/sub/thome.csp?pageID=143561
COMMENTS: Well, it would be nice to go, but it's in London (fair do's; that's where most relevant folk are) and getting close to a grand. So one has to wonder how representative a group of those who care vs. those who can pay there will be. Still, if you want to run shoulders with some and maybe see a bit of green rub off, I guess it's the place to be.

This is posted 'as provided' from their site as a new blog feature

A little application. Well, a lot, actually.

I saw this ad in Media Week.

Being well smart, beyond 'a festival of minds' and 'the biggest names tackle the biggest issue' I figured the word green might mean something I could/should be interested in, so I logged on to the website.

Strewth, they don't make it easy, do they?

All I could find out, beyond the fact it was green and big, was it was shaping up at six hundred quid for the probable privilege of again being talked at by some guys who will need to pop off after talking, a few hundred (doubtless eco) hand-outs and stands with LCDs showing wind turbines, some eco-canapes (or not) and sitting at a table populated by a bunch of overpaid guys with titles like 'Head of Sustainability' who all knew each other, only talked amongst themselves as a consequence, and moved in packs keeping each other, and conferences like this, in business. And at the end of the day agreeing 'something should be done'. At least, enough to tick over until the next conference/summit... festival.

However, for my sins, there may be a few in there worth meeting. So in a sad repeat of my last whinge power, which got me invited to the Guardian Climate Change Summit (this being a festival, maybe I should mention I can play a mean triangle), if anyone is a speaker.......:)