Nudge, nudge, and, er... another nudge

Hey, if the opportunity presents:

Unilever launches sustainability drive

The Cleaner Planet Plan sounds interesting and to be applauded*. I shall look forward to hearing more about its scope, and especially if it covers such as recycling and/or reuse (my personal favourite) beyond the commitment to reduction.

Reuse especially offers great opportunity to affect the habits of consumers on top of any feel good factor with tangible rewards to pocket as well as planet. A rare 'win-win' for all in the mix, from marketer to consumer. Even some often at the sharp end, such as LGAs, who too often are lumbered with wielding threat, guilt, nanny or scare: none of which are over-motivating.

*With a big eyebrow ready to crank.

And, while we're at it:

Tesco and Asda slip down WPP Green survey

I'm trying to get a scope and will report if anything interesting evolves.

Pack Design... scaping the bottom, and sides of the jar

I love design. Well, good stuff, be that a subjective arena.

Of course, there is also the various diverse areas it can be applied to, from looks to function.

And sometimes the desire to sell can be at odds with the need to be more environmental.

Take this jar.

It's quite pretty. Not sure I can immediately think of a reuse yet, but who knows.

Thing is, I also rather bewail the fact that its curvy design, whilst eye-catching, has also prevented us from scooping out as much food as possible, which leads to waste.

Yes, there is shaking with a few cc's of boiling water (be careful of popping the cap on if/when you do), but ease of maximising product access should be a consideration.

An "A-B-C-D Approach to Making Better Products" - a report

The Greening of Design, from A to D

I wonder if I should have used such as this when developing the RE:tie?

Seriously.

48 pages. Wow.

I used to present logos by holding 'em up and saying 'Here it is'. Then I got wise and added the document with all the blurb on the why, who, where... etc. The latter seemed to get a better hit rate, and oddly no one ever asked if the consumer would ever be issued with this information as the delivery van zipped by.

It seems a shame that in this day and age that, without a lot of process, product is now seldom going to be the driver, no matter how pertinent.

Wouldn't it be nice to get back, at least a little, to the old aircraft designers' adage that 'if it looks right; it'll fly right'.