THE CAMPAIGN COLUMN

The journey of 1,000 miles starts with the first step.

It hasn't even hit my daily trawl yet, but I've just seen on the BBC Breakfast News yet another campaign being announced, with yet another minor celeb attached. Just for fun, when they pop up I will put 'em here.

What may be interesting is to subsequently try and assess whether they lasted more than the day of the launch, a week or actually got anywhere. And what it all cost.

[name] - something to do with 'schools sustainability' - feat. Sophie Ellis Bextor - haven't seen the detail yet, but what aspect of the Government's relationship with schools it runs needs a 'campaign'. And if it is to move the students, how will this complement the raft of other stuff out there directed at the public.