Wait for me!

Like so many posts of this nature, the way the question is phrased seems rather designed to give the answer one wants.

Give your colleagues a lift
Would you risk the early-morning conversation of your work colleagues in order to reduce your impact on the planet?

Were it only a matter of enduring a deconstruction of last night's putting a ball in the other sides net or what who said to who about what that is just, like, soooooo unreal.

For many of us, especially not living in an urban ideal, the bus or train may not be a real option, at least within a reasonable timeframe. Ditto cycling, and I find it just so cute how this admirable form of personal transport is so often gaily mentioned with none of the actual downsides. Doing a day's work soaked to the skin is hardly a pleasure.

Hence driving may well still be the only practical means to get to work on time, and in a fit state to carry out one's job, which I think to be fair goes a bit beyond just seeking 'comfort and convenience'.

Hence sharing does very much make sense. However, before scooting off on yet another 'why are you all so beastly to the planet?' tirade, one has to again look at certain practical issues.

While mutual start times are more predictable (hence the rush hour jams), and hence matches easily made, I do often wonder about the return. I've never worked 9 to 5 (and am now a happy..ish homeworker), but what happens when Mr. Brent asks you to stay back 30 minutes to finish off the report. 3 cheerful co-jaunters dodging wardens in the bus layby, relishing the chance to catch up on more Chris Evans?

The notion of a 'day' to address this is both laudable but also in danger of coming across as a bit more like the other 364 we get each year to raise awareness of this or that (it's currently a recycling week, apparently - which might explain the 20 press releases on £200 home furnishings I am getting 'in celebration of'). I hope it works, but do wonder if it's more for a bit of a PR/slow news media mutually-assured back-patting than really addressing the issue.

What I am more interested in is the mechanisms of the matchmaking services there are, how they can be coordinated better to complement local authority systems, and how the power of the web, IT and personal comms might be harnessed to better engage those out there who are not, for possibly selfish but also often highly understandable reasons.

Share and share... not alike?

Still smarting a bit from being told that I wasn't going to get any NGO-assistance to move to a revenue-generating model because... I didn't yet have enough revenues.

That's up there with the one a few years ago that rejected my application because it was 'too left filed and nothing like it had be doen before'. It's name? The Creative Innovation Fund.

I was pondering this as I watched today's BBC Breakfast local/Midlands section, with a report on a Birmingham Council carshare initiative (no link I can find, thanks to the woeful BBC online search - subject to confirmation, it might be referring to this).

Any road up, seems that this initiative has been in place a while now (and I'm betting with a few more folk and a few more involved than any that has come my solo, mostly self-funded way), and has netted... 60 sign-ups. This puts me in mind of a press release for a national green online effort recently that was trumpeting 50,000 monthly hits . That's... not great, bearing in mind I'm gunning for 500,000 unique visitors, which is a lot different (and tougher) measure.

The platitude offered was that such things are 'slow-burners'. Well yes, that's what I have been saying about us, but this slow burner seems to be doing a lot better than many, yet can't get arrested, yet bazillions get poured down green holes to a very questionable enviROI+ degree at the drop of an inter-departmental hat... er.. memo.

The even more annoying thing is that I have in the wings tripsplitters, which is a whole new take on car sharing that I really think could work and make some serious money, and acts in complement to the Junkk.com local postcode facility.

To get this off the ground I would need help, mainly in time (but that is, at the end of the day, still money). But considering the effort to reward ratio of applying for help from these bodies, and where their heads are at as to what you get and how they connect you with the right folk to help the ideas person turn it into a business, I am not so keen any more.

If ever there was a system designed to drain the creative soul out of an innovator, these seem to be perfectly crafted for the task.