Celeb-beration

Comes to something when Treehugger has a go at those having a dabble:

7 Celebrity Environmentalists in Need of Green 101

I must revisit my definition of 'Environmentalist', mind:

Environmentalist (n): Any schmuck who thinks they might have sorted out the planet and/or their part in trashing it by getting their people to call other people's people about something they have been told/advised to do in one aspect of their lives that might, just, mitigate a tad.

Celebrity-environmentalist (n): As above, with the added extra of setting back the cause of actual grass-roots environmentalism in the eyes of the general public by dabbling for a day as an environmentalist (under new definition) and then going back asap to blowing obscene amounts of cash on stuff and going places, as really, what else can they do to pass the time?

See: Helicopter Enviromentalist (n):

QUOTE OF THE DAY - Helicopter Environmentalists

More of a definition really, and I'll credit (unless otherwise proven)... me.

"Helicopter Environmentalists are those, from government, media and now even corporate circles, who drop in briefly; making a lot of noise and stirring up a lot of dust that can be really distracting. Then they usually just as quickly flit away to the next self-centred issue their people point them at, leaving others to sweep up behind them. Ironically, their favoured mode of transport is usually more guided by their busy lifestyles than any tangible examples there might be value in setting".