Reading between the lines

Follwing quickly on from the previous note on targets vs. actual results: Charities criticise npower’s ability to effect green tariff

I must say I stumbled a bit on the headline use of the word, but read on to see what is meant is 'environmental charities', who these days seem mainly around to 'slam' things.

What was of more note is that 'Npower says that it has the facility to supply just 2% of customers with renewable energy.' Hmn.

Which does rather make oen wonder why 'the company is planning to launch a major TV campaign to push its green tariff, Juice'. Is that the one which works/ed with Greenpeace?


But, at least, 'Npower will be spending £100m this year on the Government’s Carbon Emissions Reduction Target (CERT)'.

Bless.

Over my head

Great. To the pointless, time-consuming (ok, that's the point) barrages on climate change, as a consumer in no man's land I can add government and corporates on energy: NPower blames Government targets for price hike

I'm not so sure I am that concerned on 'blame', but surely we can easily be told just where the actual numbers are derived from and come to our own conclusions?

Meanwhile, what comes down the pipe to your home is...

It's a better than nothing, I guess but I couldn't help but crank a slight eyebrow at this: NPower launches eco-friendly ads

I've always been a bit dubious on nPower since seeing their activities at the Ideal Home Show 'eco' (Ahem, not) theme year, when they were a major sponsor. And Juice has been low on my estimation since seeing a bunch of Greenpeace cardboard stuck on 4x4s at Gloucester train station, sponsored by same.

At least the Guardian has at least put it that 'the energy company says the initiative is the UK's first eco-friendly campaign'. Up there with carbon neutral, I am unsure what the heck that means, or does. Or anything.

Or indeed what the actual enviROI is, as opposed to just winning advertising awards and spinning a green story.

It's not just the wind that can blow

I am an ad man at heart. I like to persuade subtly and make people want to act. And I like to see it done fairly, accurately and legally.

When it's not, I think it pushes the cause of cooperative environmental good practice backwards.