Sins of the...?

Bless. Sam Branson joins Kiss as green ambassador

Worked sooo well for that Guardian Travel Writer's son on CiF recently, as I recall.

Gosh, me and the kids hadn't heard of global warming before now. So such awareness-building is a vital new step. Hope he doesn't have to stay in a holding pattern too long getting there, what with all the other media types en route from looking at the ice-shelf split off to check out the plastic bag situation in Midway Island, plus Zac, Leo et Al making their docos. Hardly any room left for the polar bears and penguins at this rate!

Will he be going Virgin Coconut or Galactic?