Spam 'uses as much power as 2.1m homes'
That's, ahem... US homes. Maybe Al Gore sized ones?
Or... 'More than 80% of the world's email traffic is now spam and the transmission and receipt of unwanted email gobbles up 33bn kilowatt-hours of electricity a year'
Seems to me that might be worth addressing over some other issues that trouble campaigners seeking a cause.
Showing posts with label GREEN CAMPAIGN. Show all posts
Showing posts with label GREEN CAMPAIGN. Show all posts
Wednesday, April 15, 2009
Wednesday, June 11, 2008
Style will save us!
Just felt like sticking an oar in...
Green Branding: Why Originality Matters
Well, it seems we can save the planet, and without it costing the earth:)
I tend to agree with much here, and picking up on the design/copy aspects if I see one more ad, mainly tinged green, with a flower poking out of an exhaust pipe, I think I'll choke on my Fairtrade tap water.
However, my only caution is to ensure that in seeking to be 'creative' and 'different' one does not end up serving the cause of a good [insert acceptable environmentally beneficial product/service/call to action word phrase here] communication less well, especially as it gets presented to an audience who may not obsess quite so much about the innermost emotional resonances of Bodoni Extra Clio Capturing and some obscure art shot nicked from last year's design annual.
I have found on occasion that the odd cliche still seems to work with the majority That's how they end up as cliches), so in seeking to be new and trendy let not all that might still work well go to waste.
Green Branding: Why Originality Matters
Well, it seems we can save the planet, and without it costing the earth:)
I tend to agree with much here, and picking up on the design/copy aspects if I see one more ad, mainly tinged green, with a flower poking out of an exhaust pipe, I think I'll choke on my Fairtrade tap water.
However, my only caution is to ensure that in seeking to be 'creative' and 'different' one does not end up serving the cause of a good [insert acceptable environmentally beneficial product/service/call to action word phrase here] communication less well, especially as it gets presented to an audience who may not obsess quite so much about the innermost emotional resonances of Bodoni Extra Clio Capturing and some obscure art shot nicked from last year's design annual.
I have found on occasion that the odd cliche still seems to work with the majority That's how they end up as cliches), so in seeking to be new and trendy let not all that might still work well go to waste.
Tuesday, May 13, 2008
A letter worth sharing
Today's Indy has a letter that, with few caveats, I can only agree with: Green campaigners need to find a cheerful message
The one about weather and taxes was interesting, too
The one about weather and taxes was interesting, too
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