Well, they did ask.

Green bling - Can luxury mean more than excess consumption?

It's all a matter of what your definitions are, and where you set the bars (and the link to the article didn't work for me so I can't reflect the detail).

That said, it is hard to reconcile the words with consequent actions, especially 'environmental and ethical messages' followed, almost inevitably, with 'excess consumption' in the next sentence.

It's why I find a Sunday supp special on 'recycled fashion' hilarious when by the following Friday it's all 'so early this week' and they've all scooted off in the Lear to Tokyo to gush on making barstool covers out of Willy's, er... well...

Take that as a no. And all trying to jump on board the bandwagon should feel deep shame. Well, if they had any shame. Or the ability to feel.