Do gooders. No bad thing these days.

I usually keep ad commentary over on my other blog, Bordello Ivory Tales.

However this does seem worthy of note more here:

Honda block books 'green' ad space on Saturday Guardian

Not to sure the Guardian's rivals will be plugging it quite as much, but there scale of the event is worthy of note. If not the ridiculous ad speek straight out of the press release.

My main interest is in the 'Do good' theme; one we at Junkk.com plug long, hard... and often. And endorse.

Not so sure 'An Inconvenient Truth' is quite the best bit of science documentary for Ch4 to associate itself with, as things have moved on a fair bit since then. Maybe they see it as 'balance' to 'The Great Global Warming Swindle'. I fear I view both more as 'Two wrongs make more ratings' . I am sure there are now later, better, ways to entertain and inform and persuade. Though, I still doubt any that don't fall down on one 'side' or other. And while saving the planet is a laudable aim, folk need to make money, so the new stuff needs to do the cinemas and DVDs for a few years, which is why we get the old stuff on TV now.

Let's see what the comments throw up. That's a lot of money, in one place, for, let's not forget, a car brand.

Interesting, but...

I know there's a certain irony in this ad banner being on my site unpaid, let alone at all but hey-ho. Maybe it will be next year's winner?


Any Rowan & Martin Laugh-inophiles out there? I give you: Honda Racing F1 takes top accolade at Green Awards

I haven't gone to and through, it all yet, but this time there can be no sense of unsweetened grapes 'cos this year we didn't enter. The small matter of what won last year being 'odd' (to this ex creative-judge adman) and the more major fact that our money was taken to then have two sets of categories subsequently 'amalgamated'. So our modest concept found itself judged against mega-£ quango-funded monsters (who probably have a staffer to enter such things, paid with...?). No change there then, though it looks they +/- £100k categories stayed this time.

And, so, of all the things to laud, it was... an F1 car. All seen that have we? Noted and acted? Reappraised you relationship with F1 have we? Bernie? I'm sure it will stand out well in Singapore as they race all night under burning arc lamps.

'The judging panel awarded the Grand Prix to the campaign which it believed exemplifies an outstanding environmental message and has the greatest capacity to raise awareness among the general public.' I beg to differ. Or, if so, the rest must have been woeful (as always, it will be interesting to see what the comparisons were/are - more often than not you don't get to see).

Apparently, if 1% of fans who follow Formula 1 were to switch to energy saving light bulbs, according to a Honda spokesperson, the resulting energy savings would mitigate the emissions produced over three seasons by Honda's racing team. Or... if you drive a Volks Bluemotion you can use 25,000 plastic bags. But whatever you do, don't stop driving guys! And fast!

As to the rest, I hope you remember them well and were persuaded to act. Were you?

ADDENDUM - Winners - shame we can't see 'em. I'm sure linking to their sites will get you there.

Best Press Advertisement under 100k : Sustrans
Best Press Advertisement over 100k: DEFRA
Best Radio Advertisement: Capital Radio
Best Outdoor Advertisement: Transport for London
Best Website: The Carbon Trust
Best New Media: ECOutlet
Best Direct Mail: Worcestershire County Council - they won last year. Wonder what this one was?
Best Use of Copy: Stop Climate Chaos
Best use of Art Direction: London Borough of Islington
Best CSR Report: The Guardian
Best Internal Communications under 100k: MCM Architecture
Best Internal Communications over 100k: Marks & Spencer - internal... over £100k!
Best Audio Visual under 100k: Stop Climate Chaos
Best Audio Visual over 100k: Central Office of Information and DEFRA
Best Packaging Design: Greenbottle Ltd
Best PR campaign under 100k: Radio Taxis
Best PR Campaign over 100k: Honda
Best Integrated Campaign under 100k: London 21
Best Integrated Campaign over 100k: British Sky Broadcasting

Media Week - Big ads pick up green awards

Times - Bernie Ecclestone holds £10m garage sale

Guardian - Strictly Come Dancing: what would John Stuart Mill make of it? - I pop this in simply to show that even the notion of the 'popular' vote has its limitations. Actually, mixing 'professional' judges with the public seems now to be about as bad a combo as you can get. If only because as a contestant you cannot opt on a strategy that can be directed to please both, and hence will likely fall between the two.

Circular Argument?

Honda F1 scraps sponsorship logos

This is a vehicle that rushes round in circles at vast speed using fuel and emitting global warming gasses right?

You know, maybe they read my blog on what the effect of someone having a fag was, and that's why they ditched the tobacco guys.

Hey, I'm scooping the big guys:

Being Green

They could always suggest car-sharing.

All the drivers get in one car and rush around really carefully. Then get Richard & Judy's
& Sunday Kitchen's production company to hold a a phone competition on who was the winner, as it really could still be anyone's guess!

Honda go for green with logo-free car made to save world one pixel at a time

I think I'll pass on the Civic Hybrid. It's got a bit too much baggage (literally... for all my non-urban trips I'd be lugging round a battery)