Sunday, January 22, 2006

Getting noticed for all the [your thoughts here] reasons

As you'll have gathered, I was (still am) a tad grumpy at the reaction of some news media to our little bit of Xmas PR. While it has to be admitted it was designed to get us some coverage, and did involve some resources, it's hard to grasp with getting told by one major that they're not in the business of free commercials for start-ups, and getting slagged off by another for wastage when the item sent was a paragon of 2cnd-usefulness.

So I had a certain sympathy for a couple who I read about who have announced... well, for reasons of derriere coverage let me instead quote from a publication, Grist, that quotes some publications:

"Leaving London this week, a pair of drivers set off on a trip around the world, pledging to use fewer than 50 tanks of gas, hoping to "show people that in these hard environmental times they can save fuel." By driving 14 hours a day. For 70 days. No wonder Shell is sponsoring them."

I have to say that when I first read about this, my eyebrow also twitched a bit at the logic behind the message, but you do what you think you've got to do, and in light of our experience I thought it best to keep it zipped to avoid seeming hypocritical. But we did take the decision not to share this editorially  as it simply didn't make much sense to us.

However I have to raise it here in this blog, because it certainly got a fair bit of coverage, and outside of more overtly enviro, and some might say insightful organs as the mighty Grist, there was little questioning of how exactly consuming all these resources (They are planning on using 'only 50 tankfuls, which is my Golf for two years, but there is the small matter of "Some of the fuel has already been transferred to depots along the route, while the rest will be flown out to other points of their journey at a later date... The couple will be accompanied by a crew travelling in two Volkswagen Passat estate cars, including an independent witness, a videographer, a writer and two mechanics") really is the best way to make this point.

Maybe it was deemed worthy thanks to the participation of that well-known non-start up, non-commercial organisation, Shell. Or maybe they have better PR. I wonder if this adventure was one of the Springboard entries?

Friday, January 20, 2006

Sail of the century

If am frequently, and correctly, taken to task by my colleagues for diving off on tangents. That said, if I didn't, Junkk.com would doubtless not have come to pass as it started off as something I felt I wanted to do that really had nothing to do with my day job.

Anyway, I just wanted to share an upbeat tale of something that happened today, that ended up being more than relevant to what we're up to.

Doubtless thanks to our attending some very "you went where?" exhibition, I was sent some magazine that should have gone straight in the bin but couldn't resist at least flicking though... 'just in case'.

And my attention was caught by an ad for a public speakers' agency (and as what goes around comes around, let me share their URL here because they were so helpful: http://www.londonspeakerbureau.co.uk - just make sure you have in mind telephone numbers first if you're serious), and more specifically the picture of Anita Roddick, of Body Shop fame.

We're still very much trying to think up ways to get 'out there', and though I knew the answer I thought I'd phone to see what it would take to get such a person to speak on our behalf. 

Well it should have been a very short conversation. But having got the small matter of 'if you have to ask you can't afford it' out of the way, I ended up in a delightful conversation with a lovely lady called Lucinda about what we were up to and who would be best for our needs (and budget). Sadly, the latter made this aspect of our chat quite short in duration , but I was grateful for her advice and insights.

But the great thing was that thanks to my 'brief' we got onto the subject of her brother, who is Robin Swan, and a rather accomplished fellow all round. Not least of which because he's renowned for such things as going to the Antarctic and clearing up the mess the various other bods down there can't be bothered to deal with and simply discard. So already there was a link.

But it gets better. Warming to a mutual theme, she also told me that he had sailed a very special yacht that used sails made out of old plastic bottles (check it out on http://www.2041.com/sails.html . The rest of the site is worth a gander, too). How awesome, not to mention relevant, is that? So on further tangents I will of course be getting in touch to see if we can feature this on our site. 

Everyone will gain, including the sponsor... Coke. Now, what are the odds of getting hold of some relevant guys from there to whom we might pitch a worthy story to make this a tangent that also pays off, literally?

Ah well, you can have too much of a good thing. But... you never know.

Smokin'

I return here, briefly, to follow up on the proposed increase in incineration recently announced, which has stirred up a rather unsurprising amount of controversy.

It's because of some points I picked up following our being put on the Friends of the Earth mailing list, and I have to say that in amongst all the issues raised (from breathing a huge, selfish sigh of NIMBY-esque relief that if these things are plonked in a backyard, it won't be mine, to the one I shared before on how sending up more smoke didn't seem the best idea if global warming is our biggest problem) a few key ones they made did strike me.

For instance: Incinerators are extremely inefficient generators of energy producing more carbon dioxide per unit of energy than old-fashioned coal-fired power stations. That is a fact, if an FoE one, and I have at present no counter information to doubt it. This alone puts up big red flags for the wisdom of this approach. These things are also, by all accounts, very expensive.

But the big one for me is that they require long term contracts that force councils to continue giving waste to the incinerator company, rather than recycling it. For many, many years. It locks us all in to not only a dubious solution, but one that prevents embracing better ones.

This all makes me feel this is a policy that favours those with targets to meet, those working on juicy design, build and operate tenders... and few others.

With the caveat that it is a view from one side, albeit backed by some hard-to-dispute facts, I share the following as worth reading at least: http://www.foe.co.uk/resource/briefings/up_in_smoke.pdf (I've been meaning to ask Emma to create an info category for such issues for a while, so this is a good one to kick off with. But what should it go under? Waste Disposal? Pollution? To avoid being accused of bias I think maybe both). There may well be equally well reasoned and supported counter-arguments, so if and when we get them we will of course share these, too.

Less Fun on Sunday?

The curse of the Martin Albatross strikes again!

Sunday Times considers closing Funday Times kids' supplement
http://www.brandrepublic.com/bulletins/media/article/536367/sunday-times-considers-closing-funday-times-kids-supplement/

Typical. This was one of the 'influencer media' we'd targeted who seemed likely to feature Junkk.com and reach a relevant audience. I was a bit amazed that it had a staff of five. Shows why we are struggling here with only three of us to generate all the original stuff we have to create, plus acquire and sift all the rest. I hoped they find new homes soon, as I thought it did a good job of informing and entertaining.

It is interesting that it was not deemed to be attractive to advertisers. My kids certainly grabbed each week. I wonder what the reasons were?


Wednesday, January 18, 2006

Tax needn't be taxing, unless the Govt. really needs money

Today my kids' rucksacks gave forth a letter from the school head, which in two pages' worth of 'exciting times', 'deserving the best' and a bunch more management speak, basically explained that due to money problems staff were going to be let go and class sizes going up. So as you read, I am busy drafting a 'Cross of Ross' for the nationals under the title 'Education, Eddukation... er.. EdUkayshun'.

Because you do tend to wonder where the money goes. And why what people say they'll do... doesn't.

So it was with slightly more than the twitch of an eyebrow that I read that fuels such as biodiesel are getting taxed.


This surely cannot be right, for all the reasons explained in the article. But it just as surely makes sense, as it has not missed the number-crunchers' minds that the more 'we' do move to less taxed, more environmentally-sound fuels, the less revenue there will be. Our Government is probably the one with the biggest 'can I afford to be green' dilemma of us all.

Speaking personally, I'm still debating an LPG conversion, and the main thing delaying my decision is that the calculations are pretty tight, and if the price gets bumped up much more it simply isn't worth it. And with a poor history of doing what they say they will,, or worse retro-actively clawing back costs,  I simply don't trust what I'm being told any more.

And you can't buy back trust.

Burning Issues

This is certainly one that needs to be in the form of a question. Last night the news was full of the fact (well, as seen in documents) that Waste incineration is 'set to rise' : http://news.bbc.co.uk/go/pr/fr/-/1/hi/uk/4621710.stm

It's not too surprising that this is a favoured option as all those holes in the ground we used to lose the stuff are full.

As I prepared to leap around with my 'how the heck is burning stuff going to help ease global warming????!', I was placated a tad by the promise that the solution would be making "energy from waste", a process in which incinerators are used to power electricity generation plants.

Beyond all the issues about nasties up the pipe and left behind, I must say I had my doubts. I know most things can be made to burn, but how efficiently.

I do note that Friends of the Earth labelled as "myth" claims refuse can provide green energy.

And that DEFRA refused to comment on the report.

So... what is it, chaps? 

Made ya look!

I was very disappointed, not a little angry, somewhat worried (selfishly, on behalf of Junkk.com) and totally unsurprised at the news that blackmailers had targeted with a web attack the site of a student, albeit now a very rich one.

http://news.bbc.co.uk/go/pr/fr/-/1/hi/technology/4621158.stm 

Alex Tew had created The Million Dollar Homepage, which in four months did exactly what it says on the URL. Best of luck to him.

Now it seems some extortionists have followed through on a denial of service threat since he failed to succumb. Good on him. Bad on 'them'.

Heck of a good way to find yourself back in the news though. 

Tuesday, January 17, 2006

The rich are different to you and I...

The usual conclusion to this is: '... they have more money'. But I
am wondering if it could not also be said: '... they'll always find
some willing media to be taken for a ride.. and drag us with them'.

http://www.timesonline.co.uk/newspaper/0,,176-1981516,00.html

It was a fluff piece about a super rich couple, and could be
discarded as such, but as you may have gathered by now I have a
slight problem with people in glass (or in this case crystal) houses
heaving bricks around. Especially with the support of the same media
who give us a hard time trying to get coverage 'as they're not here
to advertise new business ventures'.

But as these guys have cropped up in the same paper before for their
'environmental' views, I wondering what is being served here by
pandering to them. Other than a nice trip.
In case you can't access the link, as 'part of their launching
themselves into London society', this couple invited paper to join
them, and to hear the lady partner's “strong views” on animal
welfare. Their planet-saving efforts did not seem to encompass
avoiding flying at the drop of a hat, and they don't 'do commercial',
so let's hear it for the greenhouse gasses by using a private jet as
a taxi.

At least they plane-shared with the journo, which is nice as we're
told that for the property whose purchase that this jaunt was all
about, 'energy must be provided by solar panels and the pool
naturally cleaned with marine salts, not chlorine'.

If it were not tragic, it would be funny, which it also is (at least
they came off looking like complete... well, you decide). But just
what... are we mere mortals supposed to make of this? Why are we
being subjected to such people as examples of worthy eco-behaviour?

I know more down to earth stuff can be less entertaining, but I
really feel there's too much on the facile attempts of the uber-rich
to be green, and not enough on how more normal folks can really make
a difference.

Here's a standing invitation to Ross-on-Wye to see how I'm making a
clamshell rucksack out of a vacuum cleaner if anyone's interested. If
you take the train we'll pick you up at the station:)

Swings and roundabouts

As we hone the website's new pages, I am thinking that a lot that I share here will start being featured within the relevant category on the site. 

So for a kick-off, where would be best to put this, which is an interesting piece (from the US, but still more then relevant) from one of our many daily online surfing expeditions, about insurance for hybrid cars:


Well, it certainly makes sense for us to start creating a section (sorry Emma, when you get time) on Hybrids, as we do refer to them a lot and they are 'topical'. But I certainly had not imagined that Junkk.com would ever stray much into the world of insurance. 

But, of course, why not? And this article shows why.

We're all about incentive-based ways to re:ward consumers into better environmental practices as a sound marketing activity. So... corner the green £'s insurance money by cutting a deal on driving a hybrid.

But as the article cautions, be careful of any claims made. 10% off a loaded amount doesn't help much. As with green energy and a bunch of other 'green' schemes, it can often be hard to figure that the only thing that's getting saved is a dodgy marketer's kids' college fund.

We're all doomed. Oh... no... we're not.

Well, Prof's little bombshell was never likely to just drop in the pond without a few ripples.

I must say it certainly got a few of the Forum pages we play with quite excited, unsurprisingly. Not to mention the media, though it seems to be restricted to an unsurprisingly limited few of the majors:

Anyway, to counter the downer of yesterday's commentary, here's one to cheer you up: Tony Juniper: There is no reason to despair http://comment.independent.co.uk/commentators/article339059.ece Signs of climate change do not confirm that the point of no return has been reached

Mr. Juniper is another hugely experienced and well respected individual in this arena, so we must also take him seriously.

Thing is, and as the title above pretty much covers it I don't propose to analyse his piece in detail, we now have two eminent, concerned voices saying pretty much two different things - not about what's happening, or indeed why we need to address them, but the consequences.

I tend to err on the side of Mr. Juniper as there really is no other choice. And what I do like is that he shares areas of positive behaviour, though again they still tend to feel somewhat remote from the point of view of this person in the street.

What we do need to ensure is that people don't 'give up'. Which is why this article on the reaction of the green community (as opposed to..?)  to Prof. Lovelock's piece is worth scoping:


It's quite interesting, as I have often felt many of 'them' have alienated the public with a rather unremitting diet of 'we're all doomed' messages. Now they are in the position of saying 'it's not quite that bad yet'. Quite correctly, if it were then we might as well just kick back and go out with a bang.

I do note this, however, from Mr. Porritt: "If there was one scientist you would listen to on a proposition of that kind, it would be Jim Lovelock. Is he right? I simply don't know. I'm not enough of a scientist to make a judgement. With many people you would be tempted to dismiss the idea, but Jim is different."

So maybe we're not getting quite such opposing views here as first thought.

As we are more about factual and/or objective information that can lead to positive solutions and/or actions, and stuff with which the consumer can easily engage, I tend to restrict Junkk.com's participation in such things to this blog (plus our entirely uncontrollable Forum) as it is still all so up in the air, and frankly there are many out there who know much more about it. But it doesn't stop me having concerns, and an opinion. 

That said, debate my be healthy, but delay could be deadly, and that makes me part of the problem as I see it.

So, when I look at the amount of resources I am consuming with what is, basically hot air, I think it may be better to focus more on doing our little bit in promoting lots of little bits that cost nothing (in every sense) and can cumulatively help a lot.

Monday, January 16, 2006

Dying to have an opinion

Though not strictly ENV/Rec in nature, by virtue of blogging before on the small matter of eco-fatwas I was disturbed, and hence now feel moved to write about the following in the Sunday Times: 

Morrissey supports animal rights violence http://www.timesonline.co.uk/newspaper/0,,176-1986256,00.html

In a nutshell, singer Morrissey, who is a vegan, it seems has publicly backed violent attacks by extremists against scientists and companies involved in medical research using animals.He has also turned his attention to chefs Jamie Oliver and Clarissa Dickson Wright, labeling them enemies of the animal rights movement. I think they killed what they ate. As opposed to all his fans who get it in polystyrene trays from the Superbutcher fairy.

It feel really sorry for all who cop such unfortunate attacks, especially the latter because they are only doing what the rest of us do, if perhaps with darn sight more honesty.

Fortunately, he has not seen much support for his stance, even from animal activists.

Where familiar, and worrying, chords got struck was where he apparently claims he approves of dubious tactics because “you reach a point where you cannot reason with people” , going on to claim: “Intelligent people who are forced to act because the law is shameful or amoral.” That's what the vote is for.

I fear this is some warped justification we may see coming into play in the environmental debate, only adding to the distractions to actually finding areas of consensus and doing stuff.

Whatever we die of, it surely should not be for disagreeing with someone who thinks they know better than we do what's good for us.


Is neutrality enough?

If you were being borne down upon by an aggressive, threatening enemy, would would you like on your side? Switzerland? Or the USA?

I just ask, because I have been wondering if the cause of neutrality (which I was going to say is at least better than nothing, but of course is sort of, by definition, just that), is often enough.

What has inspired me to ask is nothing quite as global as world wars (and Iraqis may have a view on the answer I allude to above), or even Kyoto, though it is sort of related to the latter.

It's just that every day we get several PR releases from major businesses trumpeting  that they have gone carbon neutral. Usually this means they have at last stopped chucking their paper in the landfill or donate their PC's to the requisite worthy causes. On occasion, they have facilitated staff doing something helpful. But it just all seems so internal. Even when there is an outreach of sorts, it usually some bit of PR tokenism like supporting the MD's wife's hairdresser's dog walker's eco-consultant's fun run.

So we tend to say 'well done', and not mention it in our pages. It's simply hard to imagine what possible interest it would have with our readers... who are not dissimilar to their existing and/or potential customers.

What always seems to be missing is the next step. It's a bit like every bit of plastic, cardboard & paper product I use having an arrowed triangle on it with mysterious numbers inside. The maker has done their bit, can point to such commitment at the CSR section of the AGM, and then forget about making it really, truly, madly, deeply, mean something that the public can and will respond to. By telling them, helping them and guding them to use such efforts in a positive and mutually-beneficial way.

So please Mr/Mrs/Ms blue-chip PR person, next time you fire off something about what you are doing, spare a thought for how it could be made to make your public work with you to make things better.

Maybe we should call it Carbon Positive. That... I'll buy into.

Just call me Mr. Albatross

Ah well, it looks like we are going to get consumed in a ball of flame after all, so I think it's important some deckchairs get re-arranged.

Actually the title comes from an uneasy feeling I have that when I support someone they end up crashing and burning. If the reverse is true, i may have a career opportunity on hand.

This came about because over the weekend, and now this morning, one Mr. M. Palin has hit the news.

Readers of previous blogs will recall that I had allowed my eyebrow to twitch when he had a go at one J. Clarkson for filling our screens by driving cars around, but didn't seem to see how that may not be much different to flying hither and thither in airplanes to entertain us in simply another way with escapist antics few can afford but delight in dreaming about.

However, having penned a more reasoned piece in his capacity as Prez of Transport 2000, I was erring on cutting him some slack.

Somewhat presciently, I ended by wondering if the editor's blog on the T2000 (isn't that the heartless killer robot in Terminator) did not bode well.

Ta-da:

Globetrotter Palin brought down to earth by eco-lobby



It would seem his defence is that his adventures reduced overall greenhouse gas emissions by encouraging people to remain on their sofas. However, with a thing called the 'Palin Effect', whereby he has inspired more long distance travel on the part of the consumer than just about anyone, that may not quite fly (ahem). And even I can ponder a detour to Nepal to climb K-serasera en route to Singapore; whereas the purchase price, insurance group and fuel consumption keep a Bugerrati XLS 1000i firmly in my dreams.

Apparently, though it is also denied in the reports, Transport 2000 has grown increasingly embarrassed not just by his journeys but his attempts to defend them. No kidding.

However, Stephen Joseph, director of Transport 2000, has said: “Criticisms of the travelling he does as part of his job miss the point. You can’t make a travel series in a London studio unless you want it to turn out as an Ealing comedy.”

Equally, you can't try and run a business in our part of the West Midlands unless you drive a car. Which is why I get a little frustrated with the sanctimonious, 'my agenda is better than your agenda'-driven finger pointing that ends up with nonsense like this going on all the time, leaving the average Joe in the middle.

Anyway, if you have to ski in Verbier, the Times also printed a link www.timesonline.co.uk/greentravel to a way to do what you want in a slightly better way than previously. I wonder how many of those taking us to task actually do?


I don't like Mondays

This from today's Independent:

It's a commentary by James Lovelock, the originator of Gaia theory. It does not make pleasant reading. He has his detractors, from both sides of the environmental debate, but it's hard to fault a lot of his logic, let alone opinion, and anyone who figured out global warming 20 years ago (when I for one was deciding between the Aston and the Ferrari as the car I'd most like) has to be worth paying attention to. 

Of course, this all does coincide with a book 'The Revenge of Gaia', published Feb. 2 by Penguin.

I think it is a least worth reading.


My 20% is better than your 20%

I'm simply being naughty here. So I apologise in advance for what is
perhaps more than an eyebrow twitch at what's possibly still a BTN
(better than nothing), though it still most certainly also struggles
to satisfy my cost:benefit measure.

On TV currently is one of several high-budget commercials which, if I
recall correctly, or indeed much of anything, involves something
about doing 20% of something. Basically I think it's a don't waste
stuff message, involving switching off lights. So far, so ok, why
not? Well, apart from where the production and media funds could have
gone to better effect.

However, in one thing struck me as an example of what seems to be
'pet projectism', whereby one branch of 'this is what we are saying
you should do without much in the way of new ideas how to,
suggestions on paying for it or incentives to do so' takes it upon
themselves to prioritise the right thing as they see it.

I just wonder why the main protagonists of this ad, gambolling about
in what seemed like a leafy inner London suburb, needed a dirty great
big black 4x4 SUV to go about their planet-saving affairs picking up
loft insulation. It's more switch of a light; fly to Verbier for the
weekend. And no, it didn't look like the Lexus hybrid. I can see how
a Prius may have been thought too obvious, but it just seemed like an
odd message as part of the mix.

From print column commentary to broadcast commercial executions, I
can't help but feel a slight disconnect between what the media
luvvies of Notting Hill think can and should be done, and the reality
of the lives of the majority of those who need to share in the waste
reduction process.

Unless... it was deliberate. Wooo. Subtle.

Friday, January 13, 2006

At least there's always someone worse off than you

OK, it has been a so-so week and today's fun and games with a few of our glorious media partners inspired that last, less-than-sunny rant.

So I have decide to share a bit of pure and simple fun.

Many will be aware of Dilbert, the iconic comic strip by Scott Adams which has been skewering with laser-accuracy and consummate wit the idiocies of corporate life and behaviour for years... lots of them. How each day he comes up with one that is both bang on and makes me laugh out loud is a wonderful mystery.

What many may not be aware of is you can have it delivered free to your desktop:


I guess his model is that you will be attracted by the associated merchandising, etc, but whatever it is I salute him, I thank him and I will help him any way I can. Like here.

Humour is the only way to stay on track in this crazy world.


Mystic Martin

Poor Emma. Today marks a full week since the last of our final installment of The TwelvE-ways of Christmas mailing, and having allowed enough time she was calling up the various journalistic recipients to make sure they simply had received them. That's 12 envelopes, 12 1st class stamps, 12 CD holders that all turn into calendars (well, except for £1.44's worth of 2sqcm paper - making this http://www.junkk.com/index.asp?parent_id=956&slevel=0z956 worth a visit - and some recycled/clable paper) and a Folda Holda that turns into a CD Tower.

But there had to be one joker in the pack. As I predicted in my Blog of Dec. 15: "Thing is, one part of the concept is to get noticed by hitting 'em 12 times with 12 sequential packs that assemble into a whole at the end, thus demo-ing the Junkk advocacy of loyalty-based ideas to reward folk as well the brands they stick with. Our one concern is whether we're going to cop it from some of the more 'T-huggable' (potential in those first four letters in future I feel) because we're 'wasting' resources with a multiple mailing. And it's true. We are being more wasteful than we could be. But that's the problem when it all gets finger-pointy; there'll always be a reason not to do something. So to do what you need to do, you just have to do what you hope is best, and accept some compromise is inevitable."

Yes, dear reader. To a girl who was only asking to confirm delivery, this environmental defender of the faith had to get on his high horse and, having been offended by the massive 'waste of resources' we'd subjected him to, moved on the preciousness of his time and thus, as a consequence, his consigning as not worthy of his attention anything that obviously has to be passed across a table in the required manner during a taxi-accessed, expenses-covered luncheon at The Ivy, or in a lobbyist-funded lap-dancing bar in Bangkok, having flown half-way around the world to hear a bunch of pols trade statistics with a bunch of eco-warriors.

This from a publication whose Sunday edition more often than not runs a series of specials when they could easily do it all in one, for the simple reason they want to keep us on the hook. And by virtue of having my address send me skip loads of 'we think you'd be interested in this' tat.

And, in the hushed tones of Yoda, there 'was one more'. For different reasons, but again we've had this one before.

She actually liked the site, but her paper 'was not going to run a free commercial for us!' For heaven's sake, we are free to the public, with a wealth of useful information, advice and opportunities to make a positive difference. Do we at least not warrant being brought to the attention of their readers?

And this from a medium that will commit acres to such pressing public concerns as a restaurant whose gimmick is they serve you in the dark (lower lighting bills I guess). But don't they charge for the meal? I rather think they do. And are Toyota giving their hybrids (I still can't figure the plural of Prius) away? The only difference in commercial model is we don't cost the public anything.

How I hate being right. What a bunch of hypocrites. Probably a good job it was not me on the line, as we may have got coverage for all the wrong reasons. But we need them more than they need us, so I won't name names... yet. But again I doubt they'll be reading this. If you ever do, you know who you are, and shame on you.

I rather think we'll quietly cut back our efforts at trying to engage with the anybody that thinks they stand a bit higher than the rest when it comes to the environment, especially when they set themselves up to speak for us, or to us, with such attitudes.

 

Thursday, January 12, 2006

Blogged Down

Not my day with blogs.

Here's another experience of a niggle, and I truly hope our site
doesn't do the same thing to anyone, as it does seem prevalent
because we've had it a lot when signing up (or at least trying to) to
various newsletters, etc.

The irony is that this time I was trying to get on a blog networking
site. Again free, so it's hard to be too grumpy.

But of course it had a registration, and of course there was a
requirement for a username in addition to email, passwords, etc.

Fair enough.

But I have a very unique user name, so having got to the end of the
form it was not happy bunny time to have the whole thing go back to
square one because: 'User name already exists'. Pretty unlikely, but
possible.

So I tried again. Only this time the same thing happened because:
'email already exists'. I don't think so! I suspect it had logged my
previous attempt, but now I couldn't apply with my own email address.

With luck they will sort it out as there was a contact form, but...
sheesh. As I say, if we do it to you on junkk.com... sorry!

It reminds me of a time I had an online account with BT that required
a password, and it kept rejecting all my attempts, no matter how
obscure and how much I jumbled the letters and numbers up.

Eventually one worked. But I was well narked by then. So imagine my
embarrassment at a later date when I was discussing the account with
a very nice telephone support lady who asked for confirmation of my
password, which was: BTsuxbigtime4wastingmine. Fortunately, she
thought it was funny.



Stop press!

The previous one was sent in by email, but I'm adding this subsequently via blogger using Firefox. Hope it works!

No sooner had I sent this blog off than I got a confirmation from the site I was now subscribed. Go figure. This has happened before, with an error or failure message actually itself being in error. Trouble is this often results in repeat attempts and all sorts of fun creating duplicate entries without realising it.

Oh, and I also got a very nice email from the admin guys syaing they had got my feedback and would respond shortly. Hope they won't think I'm a nutter!

The importance of being Martin

As a Martin, I am always drawn to anyone who shares my name. I actually get two cracks at it, because it is my surname, though of course there are many for whom it is their first name.

One such is a chap called Martin Lewis. He runs a website called Money Saving Expert http://www.moneysavingexpert.com/, and perhaps as a consequence of this (or it may have been the other way around) is a regular feature on a variety of broadcast outlets, such as Radio 2. He is very popular, and very successful (probably as a consequence of the former). 

No wonder. He offers a lot of very useful free, money saving advice. I have to say that I find his weekly email newsletter a chore to read in layout terms, and the site is if anything even more difficult to get grips with (don't get me started on trying to figure out the Forum pages, let alone participate), but an audience of several hundred thousand is not something to be sniffed at, and he is to be applauded for attracting, and helping, so many.

Without him, I would not have found out this week about PetrolPrices.com http://www.petrolprices.com/ , which does just what it says on the tin. Got me to the cheapest fuel in may area right away. I also liked the fact that they did have a lot of additional extra info that are of relevance to our mission, so I have written to see if we can hook up.

Martin is another one we wrote to to do the same, and invested one of our TwelvE-ways of Xmas packs to do so. But by golly he has some firewalls and gatekeepers in the way, so I am hoping our message will get through.


Blog (below) standard

Writing this on a website that provides neat, free stuff makes it a
bit rich for me to grumble about another similar entity, but the
blogger I/we use for this very blog can be very frustrating at times.

When it works, it's great. But when it doesn't, it is hair-tearing
out time. And at the moment that's proving almost daily.

For one thing, it seems to be totally schizophrenic depending on
which browser I use, be it for reading or uploading. IE, Firefox,
Safari, Mozilla... all produce a different result, and seldom the
same one twice.

Sometimes I can edit, check spellings, play with type, add a picture
or insert a URL, and sometimes I can't. Often the feature to do it
isn't even there, or on other occasions it is, but doesn't work.

For this reason I started using the email upload feature, whereby you
create the blog as an email and 'send' it off to be published. This
has worked reasonably well, and at least enables hyperlinks, but you
still need to go back via a browser to add pictures. One frustration
is that if I create in Word (to check spellings), and then import as
an email, what uploads to the blog can be a real mess.

But lately even this is playing up, with typefaces bouncing around in
size and shape like yoyos. Often they appear off the blog format
screen. And when I try to correct them via the admin section, I end
up with a screed of code that is impossible to decipher. And the
latest quirk is sending it off only to find it never gets there. So
one day three will doubtless appear at once.

The long and short of it is that until I can bring this blog 'in-
house' (meaning money we don't have to spare), please bear with any
oddments that we can't sort our end. Including things like sloppy
spelling. I can see them, but I can't sort them out.

I wouldn't mind, but 'they' do have a help desk, and I have tried to
use it to resolve this, but no one has yet answered. As anyone using
Junkk.com knows, we do try and answer with issues on the site, and as
quickly as possible. So I can't figure why you'd have such a feature
and then not live up to it.

Now, let's see how this comes out onscreen. Fingers crossed!

A million housewives every day...

...knock back the bubbly, way hey!

Apparently, Sainsbury's sold more bottles of champagne than tins of
Heinz baked beans over Christmas.

The rest of the article goes on about all sorts of marketing and
affluence-related issues.

But I just can't get the fact that booze outsells a family food
staple out of my mind.

If you buy into some woods today, you're in for a big surprise

Let's start with some good news. It seems that to my growing list of enlightened media (with the exception of The Economist, who have just announced their updates are going paid subscription. Boo) giving at least some measure (extent and/or duration of access tba) of free access to information I can add the Guardian. At least I can now add a new political and social balance to those news feeds I have traditionally had access to (Telegraph, Times) and used (mainly by virtue of being delivering daily to my desktop, free... and with archive access), and whose news and opinions have doubtless shaped, if not influenced, some of my factual knowledge base... and possibly opinions. 

Now it kinda goes downhill from here. The Guardian is not what you call enviro-sceptic (no op-ed's from Jeremy Clarkson I'd hazard, though I'd bet a small nuclear plant he has something to say about the following within the week), so the front page I saw in the newsagents this morning stopped me dead.

Anyway, I came straight to the net to read more, and was greeted by this e-version, which was equally striking:

Global warming: blame the forests 

as it goes on to share, in what they deem a startling discovery, living plants may (let's cling on to that word for now) emit almost a third of the methane entering the Earth's atmosphere. And methane is not helpful, warming-wise.

In what I'd say was masterful understatement, they go on to opine that it will also intensify debates (ya think??! I am braced for a reaction from 'interested parties' which will make the reaction to the Beeb's landfill expose look tame) on whether targets in climate change treaties such as the Kyoto Protocol should be based entirely on carbon emissions.

In an associated very interesting fact, bearing in mind my target-based systems phobia, is that suits like these  because, surprise, surprise - they are easily measured. Taking sinks into account is less popular, even though they remove carbon from the atmosphere. But they are more difficult to measure. So.. it may be wrong, but at least it gives us an easy result. Nice career if you can get it.

Before your break out the chainsaw, the report doesn't see planting forests as a bad idea, thank heavens, though that seems at odds with the headline to me. Author Dr. Mahli at least feels that "Putting a tree where there was no tree before locks up a lot of carbon and this [new research] perhaps reduces the overall benefit of that by a fraction". Phew.

However, on balance I must to confess to a having felt a bit of smug 'toldyerzoism' momentarily, but for all the wrong reasons. I just have a major niggle about the culture of keeping on doing stuff and buying off the guilt by whacking a tree in the ground to compensate. It seemed/s the wrong way to tackle things, sending a compromised message, and looking all too easy to fall into the hands of every shyster around trying to play it for what they can get. 

But I have alwasy felt that greenery.. was good. And I'll take some convincing I need to cut down my back garden and turn it into a forecourt. But John Prescott must be thinking the rapture has come, so look out Sussex!

Anyway, this blog is more often than not a way to see Junkk.com policy getting shaped, and this is a case in point.

On balance, we'll stick with reading stuff, sharing what we think is for real and valid, and let you decide. It isn't exactly the purest journalism (we don't, yet, have the budget to maintain 'Our Man In Havant'), but then I don't think very much of what the mainstream reports is either these days. We all see an item, maybe follow up, ask a few questions (but often not), and then whack it up there and see what happens to the ratings. 

At least this report was by a team from the Max Plank Institute (supported by an expert from Oxford University), published in Nature and picked up by various news organisations, including the Guardian, and thence via me to you here. And that's not a bad provenance chain, at least for the facts. I'm not quite so sure about the interpretations and/or reactions.

However, at least we will keep on sharing such stuff with a sprinkling of eye-twitch, a hint of 'is this really the case?', and wherever possible with a counter view to put beside it. But I do think we're going to play down our focus on the information side of such issues, at least in areas such as climate change. For one, a lot of other, bigger guys are already doing it. And frankly, it's just getting us in a spin, so I can only imagine what it's doing for those with less chance to collate and review the various resources daily. First something is good, then its bad. Where the heck does that leave you to do for the best?

But mainly I think we'll focus a tad more on doing what we are desingned to do best, and I know can only help: which is try to reduce waste and promote efficiencies through end-benefit driven ideas, information in a form the general public can engage with and respond to, along with support and, where possible, associated rewards of saved time, effort and money. Sound like a plan?

Computer says Woah!

With our reporting of news kicking into a higher gear now, and our Forums getting equally active, I am especially sensitive to the fast-evolving nature of story-gathering via the internet, both active and passive, along with the opportunities and problems presented by being open to contributions from individuals and organisations alike, whose provenance we are not always in a position to fully assess.

With the ramifications of the Wikipedia affair (previous blog(s)) still fresh in my mind, I therefore read with interest an opinion piece in a recent Sunday Times entitled "Still a place for marshals on the wild web's frontiers', authored by Barry Collins:



Starting with the potential problems presented by citizen journalists who can spark serious public unrest with irresponsible, if not plain inaccurate reporting, he goes on to raise the much more (and all things considered, this really is serious) worrying fact that the BBC has begun to remove the human “moderators” who filter comments by contributors to its website forums. Of course, I am sort of proving a few points here by assuming this to be true simply because it was in the Sunday Times, but I don't think my sharing this will result in riots, so I'll press on.

Apparently, instead of such moderators, Auntie has computer software primed to weed out obscenities and libelous comments is being tested during allegedly “noncontroversial” debates, with plans to extend it further. According to Pete Clifton, head of interactive news at the BBC, “We can trust our audience.” 

I am afraid I must share Barry's doubts on this, with a bit of an 'err, no'.

Even in the relatively uncontroversial world of Junkk.com's Forum, passions can run high. You need a human to keep things on track. And it's also hard to appeal to a computer to rectify things when matters of fact or opinion stray from what is true or acceptable. 


There is by all accounts a code of conduct being drafted by the National Union of Jounalists, and we will try and aquire this and obvioulsy abide by it. 

But frankly we think common sense and a practical appreciation of sound ethics should suffice.



Wednesday, January 11, 2006

Transports of delight?

A few weeks ago the Sunday Times carried an article by Michael Plain, President of Transport 2000, entitled 'The world tells us to take the train' http://www.timesonline.co.uk/newspaper/0,,176-1964924,00.html (testing it just now the link still works, which was a pleasant surprise. I thought one only had a week's grace, so big up to the Times).

Now I admire anyone who is prepared to put their head above the parapet, but do confess an inherent bias against anyone who tells me to do anything (especially when they piggy back a bunch of other folk to add further weight to their views. A a quick tangent veer, this is why it really grates getting 'I have a mandate from the people' from pols who scrape through an election with a pathetic percentage of an apathetic turnout).

So I must confess my first thought was 'then how come you and your crew spend a lot of time whizzing about in all sorts of other, perhaps less environmentally-sound, methods of travel' when you are doing your job?'. 

The answer of course is, and he does admit it, because the job demands it. I can just see some City slicker telling the accounts dept. he's off on a meeting to Hong Kong by train, which will take about 3 weeks and cost a small fortune over and above his executive time. Or, for that matter, me getting us to our next meeting in Telford without driving (at least we swing by Emma's to pick her up en route).

So I'd say it's worth a read. There are some good points he makes, whilst acknowledging that there is no short cut or no magic solution to the problems of increasing car (no mention of planes, at least here) use across the world. 

I especially appreciated the following: "Improved transport is to most people part of an improved quality of life. Mobility helps people to find better work and better living conditions. It keeps families in touch. It helps in the creation of better facilities such as schools, houses and workplaces." Though I think a lot of rich media types in London often forget that this applies to many in the UK when spouting off about what we should stop doing.

But he rightly points out, as have I, that the problem is 'we' like to travel. He doesn't go into the fact that there are too darn many of 'us', with lots more to come, and so there'll be a lot more traveling in the offing. And it's in some of the areas with mega-populations this expectation is going to involve and upgrade to internal combustion-based methods. I fear this will make any efforts on our part pale in comparison, but that's no excuse for inaction, and we need to lead by example. Just... no deckchairs on the Titanic, please.

His piece is thoughtful, and balanced, but mainly a big list of problems (a failing I will admit to sharing, as I can offer few on this topic). I'm sure it is a pity that sheep herders used to walk two days to watch a polo match, but now use trucks. Who can blame them? That's two days not earning, so they now have a way to make a crust and have some fun.

But he does go on to suggest some solutions, which does keep me on side, though I may have some questions about the practical realities of their application vs. the ideals suggested. For instance, bearing in mind the lead about trains, we in Ross can only wonder what it was like when they used to come through here. I'm afraid that all the major centre to major centre links in the world will make no difference if, once you get there, you are stuffed getting to the place you actually want to be in a decent time and for a decent price.

That may be less of a concern for the likes of Michael, who concludes by casting doubt (probably correctly) on the corrective positive effects of market forces alone, and also reassures us that he will "continue to make travel programmes, secure in the knowledge that the terrible conditions he are experiencing are doing more than any government could to persuade people to stay at home". Er, right.

Anyway, check out the full text (especially if the link goes down) on the Transport 2000 site: http://www.transport2000.org.uk/

It's all part of the debate, and I did find the reader's forum exchanges worthwhile. But I have to say I thought the Editor's blog revealed a certain bias that to me compomises the tone I liked in Michael's article.

Tuesday, January 10, 2006

It ain't what you do, it's the way that you do it

I may have to reinstate that Newsweek sub; it has proven a rich seam. 

I hadn't noticed before, but inside the front cover there's an ad from Chevron (strapline 'Human Energy'), headlined 'The World consumes two barrels of oil for every barrel discovered', and then poses the question: 'So is this something you should be worried about?'.

I have to say my first thought was that I'm a tad more worried the world is still rushing around devoting so much effort finding more of the stuff that is causing global warming, and not leaving it where it can do no more harm. 

But while reading on (who the heck reads body copy anyway?) they do sort of acknowledge the environmental side of things, though there's also still a fair bit on finding and burning the stuff as well. It's the economy, stupid!

Ho Hum. Anyway, they have a website where you can go to join in the discussion. Maybe I will.

 

Meanwhile, I read something interesting about our own homegrown biofuels as worthy alternatives, under the heading 'Energy expert says crops seen inefficient as biofuel'


Seems Lord Oxburgh, a former Shell Chairman, reckons waste products make a better biofuel than traditional British crops such as rapeseed and grain because of the energy it takes to grow them.

He made a few other interesting points, not least that the US is using maize for their efforts, which is the least efficient bio crop of the lot. No change there then. Hummm..er.

A stitch in time saves... a heck of a lot

I'm going to miss Newsweek. It provided a valuable insight into at
least what one section of another culture thinks about world events.
Sadly, it is the latest victim of our cost cutting measures, and
subscriptions are high on the 'but do we really need them?' list.
Well I suppose I could argue yes, as it, or at least its content
inspired this blog, which in turn filled some space on Junkk.com and
maybe even gave a person who reads it a reason to return. Hmmn. Tough
call.

Anyway, the story that inspired me was the fallout, if I can call it
that, from Mr. Sharon being struck down. What got me was how
everyone, from the rabbi next door in downtown Tel Aviv to the US
sate Department, were running around like headless chickens.
Derailing the peace process and lord knows what else being bandied
about amongst the wailing and moaning, with earnest Middle East hacks
looking to camera and sharing the shock of the moment.

For crying out loud. The guy was almost 80 and more than a few kilos
above the ideal. You might also suspect that his lifestyle may on
occasion have been a tad stressful. Did no one have a contingency in
mind for when (I'm pretty sure death still ranks as a sure bet, along
with taxes) this happened?

I'm starting to wonder. There used to be a sense that folk much
smarter than we were figuring out all sorts of 'what ifs' and putting
in place all the necessary 'what we do is's', and doing it with
decades in hand to plan and prepare. Now I'm not so sure. It seems
like we're seeing 'just in time' government in much the same way as
just in tin time car assembly, with all the ability to cope when part
of the chain breaks. And it's all for the same reasons, to save a
penny now and let someone else's career deal with the consequences.

I am not encouraged.

ps: In the same edition there was a feature, not exactly critical, on
how Scooters (you know, the kind battery-powered jobs that
predominantly senior folk race around shopping centres) have evolved
from medical need to lifestyle choice are now the new walking in the
US. As Charlie Brown would say: 'Good Grief!'.

Hitting the target gets tricky when there isn't one

I have used this blog before to express a certain... frustration... with the fact that, in getting our message across to potential business partners, it's not so much a problem what the message is, or when and how it is sent, but to whom it could and should be directed.

Only last week OLOV (Our Ladies Of Vision) sat us down and asked when was the last time we actually told our potential paying clients (big eco-aware brands, at least to start) what we're up to.

On hearing that we'd kind of busied ourselves in more fun, creative areas they kicked us in the financially most sensitive part of our pants and set us a short-term focussed task directed, much as with the Xmas major media campaign (results pending... fingers crossed) directed at six of the most promising brands across various target categories (fmcg, transport, energy, etc), plus their relevant support suppliers (ad & PR agencies, etc).

It's quite a task, but we have the bit between our teeth and are on the case of the 10-15 most relevant folk we believe can see the value of Junkk.com in complementing their efforts to reach and profit from selling to the consumer.

No one said it would be easy, but by golly these brands themselves do make it hard. We've lost count of the number of times our best laid plans get an unwelcome shock to the programme.

For instance,  one high on our list was of course Honda, being just down the road and with a major commitment to the cause. We don't know the reasons behind it all, but:


Even if the link doesn't work, the end part of the URL above kinda shows our dilemma. 

Simon was the Marketing Director. So I guess we'll be putting them on the back-burner for a while.

Or... maybe I'll drop him a line. We could do with a innovative top-line MD at Junkk.com. There is the small matter of salary, but if he's reviewing his options for a while, maybe a bit of still-on-salary gardening leave saving the planet may appeal?

Anyone got his number?

Customer Care

In the course of our research, we have signed up to literally hundreds of email newsletters. Most are of continual use, even when they come in daily, and we do make the effort to scope them out for those nuggets we can use and pass on with the site. These include specialist enviro/re:sites, news, some (but not all) marketing and IT-related ones.

Many, however, a re just a whopping great yawn, and simply fill up my in-box until I send them to my 'pending box', which I then usually purge unread each month. And almost all are to do with business. Big business. Small business. Start-up business. How tos. My Guide tos. 

It's a shame, because there are a few nuggets still to be had, which Business Bricks  http://www.businessbricks.co.uk/ and a few others I do read (though in posting that link to BB I did get reminded that his going to a 'come2mysite' vs. 'postaneletter2u' model is not working at keeping me in touch with him as it used to; a lesson to learn for Junkk.com and our proposed newsletters soon) will pretty much catch. 

Anyway, the reason is that they are all starting to sound the same and rehash the same old stuff. If you don't know it by now; you never will.

Which brings me to my blog. One of the truest maxims you will read is that the customer who cares enough to complain is the most valuable of all, and should be treated as such.

We are lucky to have such folk who use Junkk.com, but think it could be better. And then take the time to write and say so. 

For now I am flattered and pleased that there are more and more of them. Because, if we agree with them, it is no major effort on our part to respond; not just with a reply, but also by making the necessary changes. And with luck, as time goes by we'll see the proportion evolve more from problems that need solving to enhancements or additions that can be made.

Keep 'em coming, guys! And thank you.


Monday, January 09, 2006

You win some; you don't win some

Usually when we don't get something there is much stamping of feet and throwing of toys out of prams; I don't take rejection well. I also don't like missing out on a no-strings forty grand, which would have got us a lot further in our mission.

As you may recall (see a previous blog), we applied for some funding via the Shell Springboard initiative.

Well, ho-hum, we didn't make the shortlist. And it's hard not to be disappointed. But they were just so gosh-darned nice about it, and on top of the fact it was free to enter, with a really easy entry form and all, I really can't do much more than shrug and put it down to experience.

And I really recommend any out there who may be eligible to give it a go next time. As they wrote to us:

"We do hope that you will continue to follow this first, pilot year of the Shell Springboard fund and perhaps respond to future requests for entries.  Your application remains confidential and will be disposed of securely after the first winners have been announced.  Therefore, should you wish to enter in the future, the independent assessors will have no record of your previous application.

Updates will be available on the Shell Springboard website where you can also subscribe to our mailing list and find links to other funding sources that may be of help to you."

I think we will. And we'll pop it on the website under funding or whatever category we have for such info.

The only frustration is that we can't find out why we made the cut, which makes it hard to do better next time. My only fear is the 'widget from Wigan' factor, where such monies ALWAYS seem to go to tangible 'things', where we are just a little too virtual for judges to get their heads around. 

They do seem to like an invention they can see getting designed, prototyped, made and sold for a tad more than it costs to make.

So, as I told them we will, we'll be monitoring those who did apply and get featured, and happily put their stuff on our site if it falls in our re:mit.

Least we can do.

Here they are so far:

http://www.shellspringboard.org/?c=4

Man and machine

The tragic deaths of the cycling group at the weekend brought into
sharp focus for me the conflicting dilemmas of being caring parents,
letting one's kids roam free, engaging with environmental desires and
plain practical issues.

When I was my boys' age, 40 years ago, I went everywhere by bike, and
on my own. Today I would not let them near the road yet, and when
(if) we do as they get older, it will be with a parent at either end
and all the various protections imaginable, from helmets to
reflective gear, etc.

Not that this would have made a whit of difference in this case.
Likewise a few weeks ago, when I dropped them off at a remote pub for
a night hike with their Cub lodge. 20-odd kids and several leaders,
all with head lamps (literally) and bright yellow jackets, walking a
few miles mostly over farm land but also on the roads. I was not
awaiting their return at ease, having driven back and seen various
folk hurtling, legally, at 60mph down single lane A & B country roads
in the pitch black, vision good to the throw of of their headlights,
which of course do not travel round corners. And reflective jackets
don't generate light forwards as do oncoming cars.

It's a similar story in more urban settings. The stories I read of
cycling in the city do not make for happy reading.

And I'm afraid to say that, no matter what the system of power (even
if only distilled water exits the pipe), without a force field around
the bike, if a vehicle has mass and exceeds walking pace, in this day
and age I don't see how the two can safely coexist in the same zone.

Which means the car rules. Unless we can find a way of bring its
speed to a safe level remotely in the presence of such other traffic.
And that of course ignores the fact that pavements can be, and
sometimes are, mounted.

Our thirst for travel in vehicles has all but crushed our right to do
the same under our own steam.

Thursday, January 05, 2006

Every little bit helps

Something topical as we approach 12th night.

Last night a TV commercial from Tesco caught my eye. At first it
seemed like a 'do the right thing' ra-ra bit of greenwashing with
some stats about the environmental costs of Christmas cards and how
they (Tesco) are doing their bit for trees and stuff. So far, so...
what.

I still have my doubts as to how powerful an incentive there is for
anyone to remember to stick the cards in the bag to drop off on their
next supermarket visit. However, it is Friday, which means good
timing for the weekend shopping, and it is most certainly pushing my
BTN (better than nothing) button.

But the bit that did catch my eye was at the end. Not sure if I
caught it properly, but this was where they seemed to be saying that
the cards collected were turned into budget toilet tissue.

In addition to liking the fact that there is clear evidence of
provenance at work (just collecting cards separately to throw in a
paper skip doesn't make much sense when I can just drop them in my
kerbside recycling collection bin to do the same thing without a trip
to the shops), it also suggest a clear incentive opportunity surely?
Bring in Xkg/some number/any cards, and get a money off coupon for
the very toilet tissue you are going towards producing.

That to me is linking the environment, the manufacturer, the retailer
and the consumer together in a mutually win-win scenario that makes
no demands on the public purse.

Re:wards 4 re:use. How very... Junkk.com.