Junkk.com promotes fun, reward-based e-practices, sharing oodles of info in objective, balanced ways. But we do have personal opinions, too! Hence this slightly ‘off of site, top of mind' blog by Junkk Male Peter. Hopefully still more ‘concerned mates’ than 'do this... or else' nannies, with critiques seen as constructive or of a more eyebrow-twitching ‘Oh, really?!' variety. Little that’s green can be viewed only in black and white.
Saturday, April 29, 2006
Learn from history
Nanny State. Nanny Do.
Yesterday I was walking the boys to school (no eco-upmanship meant
here. It was lovely morning, we don't live too far away and I like
the exercise), with part of the trip taking me past the local council
offices. And I noticed one the 'officers' waiting at the bus stop
outside, I presumed to go to 'head office' at Hereford.
How laudable is that? By contrast, the same day my Mum's Health
Visitor dropped by... in her car.
Contradictions abound. On the one hand, are we prepared to accept
someone we pay essentially spending half a day traveling for work on
our behalf by taking public transport, or would we prefer them to
make the most of the day and their services to us by rushing around
in the most efficient (if not eco) mode of transport?
Sadly, the environment is usually something 'we' advocate as far as
we can, but often without wishing the requirements of actually making
a difference to our lifestyles impede the most efficient and/or
effective (will I be taken to task for these words?) ways of working.
In all the critiques of government policy, this is something to bear
in mind.
The biggest obstacle to making much difference environmentally is the
human condition, dominated by the need to compete. This, combined
with now instantaneous global communication and access, means that
you can't do much in your local sphere that sets you at a
disadvantage for fear of someone else not too far (or very far away)
gaining the upper hand and putting you out of business - be you a one
person band, a multinational or a country.
I could tell every ad client I am hoping to acquire that to meet with
them will take all day (and who pays for my time traveling?), but I
don't think I'll get many, or make much. Equally it is obviously
necessary to do something about air travel. But it can't be
unilateral. And the UK can do all it wants with emissions, but if
China doesn't...
I have not set myself up to say how this can be tackled at a macro
level (because I can’t see how other than by advocating some drastic
solutions which would be career suicide even to ponder out loud in
this PC-age), choosing instead to hide behind commentary and, to be
immodest and a tad more noble, a certain amount of small tangible
doing via Junkk.com.
But there are those who do claim to be up to the task, and I don't
envy them. Especially as, so far, they seem to be making a pig’s ear
of it. I can accept the failings if they are honest, but just too
many are down to greed, self-interest, ego, vanity... (and a lot of
other less than complimentary words).
I really live for the big picture, blue sky statesperson who means
what they say, says what they mean, and can actually get the ball
rolling with something tangible.
Stand and deliver
Damned if you do. Damned if you don't.
Having penned my initial feelings about Tesco's announcement of a £100 million fund to cut carbon emissions and increase energy efficiency, it has been interesting to see how it has been received. And on balance, so far it has panned out quite predictably.
The general mood across the 'green lobby' (the composition of which I am a little unsure, but seems, unsurprisingly, to be mainly those activist organisations with well-developed access to the media. It is important, as ‘they’ do seem to be allowed to speak for ‘us’) seems to have been cool, though in many ways not as cool as I'd imagined.
But some pols are happy. With, for instance Liberal Democrat spokesman on the environment, Chris Huhne MP, making a fair point that the amount committed by the supermarket was double the £50 million the Government had allocated to micro generation in its budget.
I am currently ambivalent. For sure, 'every little bit helps', and £100m out of profits of £2billion is not that much when you look at what else gets 'invested’ in.
Friday, April 28, 2006
Ask not what you can do for your country, but help your country do more for the planet
Any colour you like, so long as it's....?
Thursday, April 27, 2006
Piper Paying, part deux
It seems the store's suppliers are not too thrilled at being asked to fund its marketing activities. I'm presuming this does not mean co-op ventures involving their products in the store, but a sort of generic tithe just to keep the store competitive overall against its rivals.
I've blogged on this before, and it seems a lot of other retailers are jumping on the bandwagon. But it all does seem rather quaint. But also surprising, as one can only presume the stance being taken implies that the suppliers need the stores rather than vice versa, though one does have to accept who is paying whom. I guess this holds true if all the stores gang up, becuase if you can't see it you can't buy it. Which would be naughty, wouldn't it?
But I have to say that for my favorite brands I do go where they are available, and these days do tend to shop across a spread of big stores, especially as I am trying to 'buy local' and this gets me to a few more locations each week. And if that means I can only get my Ginger Ale at the Spar, so be it.
The future's bright, the future's... being squandered
The enemy of my enemy... will stab me in the back as soon as they can
Wednesday, April 26, 2006
Cars
Two drags Prescot
'Let me tell you a story 'bout a guy called Said...
Black holes generate ‘green’ energy
I'm doing my bit!
Vindication! If from a slightly odd quarter.
Boys' toys are all very well, but a second-hand Volvo is better
'Producing a car accounts for more than 10 per cent of its environmental impact, so second-hand is better. By chance, I own the perfect second-hand blue Volvo if they want to buy it, but that wouldn't be as much fun as showing off their new high-tech gadgets.'
Me, I own a perfect-ish R-reg Volvo. What's more, it's as green as grass. I'm thinking of having a sign made up: 'The green, mean Junkk machine', and if anyone asks how its' green simply pint at the colour. The mpg is woeful, but I can't afford to swap.... yet.
It's funny, but most of the useful commentary (not to mention compelling environmentally beneficial information) seems to be from those in the media not directly associated with the environment. Which is, perhaps, why they better reflect what most of us are feeling.
MAD. And a little bit bonkers.

We're getting ready for our next batch of shows, and it's amazing the paperwork one has to wade through.
Tuesday, April 25, 2006
The Blog God has smiled a wry smile


Nice to share a bit of good news...
Back-scratching #101
Paying To Promote The Piper, Who Still Calls Their Own Tune
I have figured out that it is pretty pointless (other than a bit of venting, which can be therapeutic) writing in to most media forums (though the Telegraph blogs do seem a notable exception), as the anonymity imposed makes the value of such effort altruistic at best. And the sheer volume of these things, and numbers contributing to them, has fast diluted any value I can assess in moving a view or cause forward. It simply serves to add to the media owners archive of nifty facts and quotes.
But I still can't resist writing to someone who at least has the grace to put a contact address on their work (mine is info@junkk.com), even though there is scant chance of them replying.
At least, thanks to this blog, the words need not be lost, and can be preserved in a relevant environment.
So here's a little something I just sent to Sunday Times Columnist Rod Liddle:
Re: 'Brown's African squanderlust' & 'Bin the rubbish bag police'
I have not long returned (if not recovered) from a month exhibiting at the Ideal Home Show (supposed theme: Recycling & Sustainable Living. Not.) to catch up on a few back issues of the Sunday Times and, naturally, your columns. It gave me the chance to read two in sequence, and though you may wonder how (or why), link them together.
A real frustration, to this householder/consumer-as-source-of-funds at least, is the sheer amount of money being wasted in the name of cutting back on... er... waste. We are seeing millions of pounds poured into meeting targets at the expense of real environmental benefits, with quangos, and even commercial businesses being funded to duplicate each other and set up massive administrative systems, ad campaigns, etc, before much money actually goes where it could do some good.
I'd prefer investment to be made in making it impossible for people not to be able to behave responsibly, and better yet see the value in doing so. Sadly this seems an less favoured approach, with predictable consequences - News story.
Before we start forcing anything or finding countless ways to fine, we must get the mechanisms, infrastructures and incentives in place first... and efficiently. The trouble is there is little being done to hold anyone accountable, much less take those responsible to task for so woefully failing to do so.
The problem is that we now live in a culture that values being seen to do something more than actually doing anything. And which rewards success but fails to penalise failure. It happens because 'they' know they can get away with it. Just like Mr. Brown.
Sure it makes a lovely photo. And for that, and not following up, relentlessly, is where most of the media must share in some of the blame. And while any copy highlighting an abuse may score a temporary rating point, then letting it pass simply makes one part of the problem.
You say in your piece Mr. Brown flew some hacks for this photo op. You mean the taxpayer paid (on top of the planet, unless they planted over Belgium to compensate carbonally - another story) for this???!
There seems to be an addiction to squandering cash on hype over substance, unsurprisingly with those who do not bear the consequences of the commitments made to boost their status. ROI is often used in business as a fair measure of a project's value. And, simplistically, the checks and balances of someone paying for it and seeking to be paid back are fairly effective. When the return is not viewed as a financial gain against a financial commitment, the waters muddy. And it must be accepted that there is undoubted value in many worthwhile social enterprises. But what we are seeing more and more is the return being much more in favor of the commissioning individuals, or at least their empires (which is pretty much the same thing).
And it doesn't really matter much whether we're talking rich western waste or third world poverty, one thing above all matters most, and that's overpopulation. Stick several thousand more homes on a flood plain in Surrey, and where their extra rubbish ends up (in a hole or up in smoke) is not going to be counterbalanced by savings elsewhere, no matter how many Priuses get made for them to drive. Equally, pumping money at any group that have little else to do other than that which comes naturally is unlikely to reduce their impact on the immediate environment's ability to sustain them.
Like you, I am no mathematician, but it doesn't seem too hard to imagine the closing gap between finite resources and an ever-expanding global consuming society. Especially as we now have a new component to the equation, in the form of the negative impact our consumption is having on the resource-production side, which serves only to speed the process up.
Truth & Consequences
Like most of us, I feel I was made to make things. Some do so more
than most, and more tangibly, and I guess I fall somewhere in the
middle ground of those who 'create' concepts, or words (or websites),
etc, as opposed to actually constructing a 'thing'.
And so it has been since the start of time. But now a rather odd fly
that has always lurked in the ointment has started to really make its
rotting presence felt, and that is the consequence of making
something, and especially in terms of its global impact.
For sure, it was only sensible to be concerned how one's new
invention would perform across all sorts of criteria, from safety to
economics, but there really was no question to the value of trying to
make it.
But now I wonder. As populations ever-expand, the potential for
people to dream up and then wish to see through their ideas will
surely keep pace. Which inevitably means the consumption of
additional resources to meet new demand, should it be generated, when
a successful product comes on line. And though I have no clue on
economics, I suspect that it is the only way for things to proceed
without falling into chaos.
I recall the dilemma of my ad agency's success, which I saw as being
like a shark (a fair analogy in other ways, too): to survive we had
to swim, and in swimming we consumed, which in turn made us grow. So
we had to swim and consume a little faster to grow a little bit more,
ad infinitum.
I know where I am going with this, and I don't think I want to make
the journey. But the sad fact is, thanks to the situation we find
oursleves in, I feel cursed by worrying about the consequences of
creating, which is a heavy burden to bear.
For most, ignorance (or at least blissful unconcern) is profitable
bliss, but I am not sure how long the system can sustain it as an
excuse.
Or......
...further to my last blog: what will happen is that the whole thing
will sort itslef out, and by posting this, the others now appear.
I guess this is the equivalent of either Ctrl+Alt+Delete or, if all
else fails, janking the power out and having a coffee.
Oh (all's well that ends) well. Fingers crossed.
Out of Control
These are testing times. No, really. As many will know, much as I
admire anything that is useful, powerful and above all FREE, it can
be frustrating when it all goes pear-shaped and you have little
control over finding out why, putting it right or getting in touch
with someone who will help.
This latter is important. I am proud that we at Junkk.com are there
to help, and will get back as soon as we can when (not if, as
gremlins are inevitable) a cock-up occurs.
Sadly, this is not so true of Blogger.com, who I use for my Junkk
Male RE:View blog. I've just noticed that while the latest posts are
on the admin section of the site, they are not viewable.
I know from experience that there is no point asking anyone why (it
has to be admitted that they do run a slightly larger operation) or
what to do about it, so I am now working through the bowels of the
FAQs and Forums. Not the best use of my time.
I really wish I could get this under my control, as this is happening
too often. And unlike Junkk.com, if they don't care enough to make it
work or at least help me, then it's not really worth it. Sadly, for
now, money keeps me loyal, if critical.
Anyway, this is a test to see what happens. If this appears then it
will be a glitch and I'll just resend those that didn't make it
before, which will therefore out of sequence or get duplicated. Sorry.