I think I've caught a viral...

This is 3 of 4 of recent missing posts. If the duplicate turns up, apologies.

...Or, at the very least, I'm on a list. No sooner does the Greenpeace 'viral' get sent to me, but now I have been sent another. At least the former was well targeted by the PR agency, but I'm damned if I know what some credit card has to do with my day.

I like(d) the idea of virals, at least as I understood them. But maybe I have missed the point. I thought it just like discovering new and edgy music used to be. An often vicarious pleasure, or through tuning into pirate stations, following anarchic DJs and haunting dodgy pubs, you stayed at the cutting edge. Now what's 'out here' is manufactured very much 'in here', and then served up under the guise of being raw. There are now archives, lists and awards. 'In people', who make sure we see what we're meant to, and nothing outside their control or ability to make some money from. There are probably already viral agencies (which I guess are like ad agencies only without the need to submit scripts or partner up with media buyers, though I guess they do now need PR agencies as a substitute).

When I was an aspiring creative, you begged, stole or borrowed to get a bit of time in an edit suite to cut a few frames together you'd knocked out on the HandyCam for the porty. Now it's full blown productions purporting to be without any corporate sanction or funding, when the dead hand of a trendy exec's brief is clear to all: 'use bad language, sex or violence (or all three) in some way that creates a hoo haa, and we'll get media coverage for free from the media gatekeepers who will be happy for the column inches/footage, and probably to lead to exposure more than the value of paid ads. Message is secondary. Action on the part of the consumer a surprise bonus.'

Meanwhile, I'm dusting off my HandyCam.... watch this space. No, really, watch this space...

What does your marketing say about you?

This is 2 of 4 of recent missing posts. If it turns up, apologies for the duplication.

My views on the whole 4x4 thing are well known (and if you don't know them, then there are around 400-odd posts to work back through to see that I don't own one, don't see the need for most to have one, but feel there are much bigger fish to fry, less divisively, than the current obsession some activists have with the stupid things. Any road up (geddit?), I was sent the latest Greenpeace 'viral' (not, as I thought was meant to be the way, by a chum, but rather the PR guys) and presume I am meant to pass it on. So here you are.

www.viralchart.com/media/clips/gasguzzler.mov Quicktime
http://www.viralchart.com/media/clips/gasguzzler.wmv Windows media
http://www.viralchart.com/media/clips/gasguzzler.swf Flash

As an ad person, I have seldom seen such an overlong, indulgent bit of tosh in my life, delivered with so little wit. You can affect change with satire and lampooning (I have some footage in mind that could be cut to mock Chelsea Tractor drivers with their own words), but not like this. I almost felt like buying one if only to stick it to the whole backstabbing, besuited, Specsaver-wearing, sneering bunch of them. While I didn't quite agree with the message, I was impressed with the anti-nuke version not so long ago, at least as an execution.

I presume that it was all shot to the highest ethical standards and carbon whatsits, and no member of the production team, cast or crew arrived on anything but a bike and drank only from taps.

But I just live for the moment that anyone involved who thinks its hip or smart to gob in someone's cup for making a currently free consumer choice gets hoist with their own petard. For instance when my mate the farmer's daughter gets out of Uni, and when she's asked for a decaf decides to get her own back for missing the train scraping Greenpeace posters (more concerned with advertising their sponsor's energy tariff) off her Dad's Land Rover.

This was a lot of money, too (unless it was all a porty job by some daft agency with more hype than sense in its sights). So I hope the extra subs they may get pay of the office, director's bonuses and pensions, with enough left over for the awards ceremony dash to Cannes and, oh, maybe some decent planet saving as well.

Because I very much doubt this will stop any potential purchaser (should they ever see it, which I doubt, unless Jeremy Clarkson has a go at it, which he might - see conspiracy theory in earlier posts), and simply set those with a grudge on a path from which no one will benefit.

Nil points.

Winding up inventors

This is 1 of 4 of some recent missing posts (if it turns up, sorry for the duplication)

I actually can't better this title, at least in the context of this blog topic, so I'll simply nick it - Winding up inventors. That's a blog in the Observer today, and their own link (lovingly cut & pasted, so it isn't me... honest) doesn't work, so I'll include a wee bitty of what it was all about here:

"Trevor Baylis is enthused. He's been asked to judge a competition to find an energy-saving invention and he's looking forward to seeing what people come up with."

I am of course grateful at yet another such an opportunity to stay indoors slaving over another application (hence my sticking with that title), but of course had my own thoughts (which you will not see as the blog link seems to be dead):

"Great initiative. I shall certainly be applying. Why not? It's free!

But such efforts do take time to enter. And having quickly scanned the competition site I just hope that it won't restrict itself (or at least favour) only to 'things', which is where the second page of the entry form seemed to be heading.

I once coined the phrase 'Widgets from Wigan Syndrome' (not in a happy way) after a UKTI (an NGO-type entity mightily staffed, and funded, to encourage export of the British 'wares') event. It became rather apparent that there is a lot more understanding of, and hence sympathy and support for designing a thing/widget.

Service or internet-based (ironically the section of the site about 'great energy ideas' is currently offline due to a fatal script error) ideas seem less easy to get folks' heads around. Something you can touch is often sexier and easier to 'get'.

However, while I truly believe and accept that 'inventions' need to be sustainable and substantial, there are so many things in the world of saving the world that can be more complex and subtle, and need not necessarily be a 'thing' whose value can be weighed between the cost to make and market vs. projected unit sales.

As a veteran of many an oil-company (eg: Shell), consumer good (eg: Rolex) and media (Guardian!) initiated and/or sponsored event of this nature, I'm crossing fingers that to stand a chance I don't necessarily need to break out the lathe.

And while the money is significant, and most certainly can go a long way to 'making something', it's worth noting that it will pale into insignificance with the true costs of bringing anything to market, especially the promotion side.

At least with media support this has a built-in 'step up' already, and hence has to be worth a go."

The define miss blog

I just have to share this. Now I'm blogging on the blogger site, there's a lot more functionality to play with, such as a Spellchecker, which I just used on the last piece. The words it didn't recognise were 'blog' and 'blogging'.

So in future, I guess I'm writing a bloc.

I blog, therefore I am...

... a [fill space to taste].

There's a lot of blogging about blogging these days, and in writing this I feel a bit like one of those illusions using a mirror to reflect its own image in a mirror.... endless.

I think it best to draw a line, at least by the end of this.

I like blogging. Even if it's just for me, I can get stuff off my chest, leave a record (a chap on the BBC Newsnight blog I mentioned a few posts ago made a point - not necessarily the right way - about how those that ask our opinions very often don't print them (why should they?) but also often don't acknowledge them (which is plain rude. BBC's Working Lunch is a prime example mentioned, and it is not unique. Hence copying one's hard-crafted efforts onto one's own blog at least means they are published... somewhere) ) and remind myself of stuff. I also like to think they may have a broader appeal with value as entertainment, thought-provocation and plain information. I

If it gets a few folk back to my site, why not?

This is how I like my eco-activism: subtle

I'm surprised not to have come across this before, or more often Rare herb sighting plants suspicions

It's sneaky, but you have to admire the playing of the system.

Now if I can just get this darned Dodo egg to hatch, I think I can do something about that pesky outfit next door.

Where on ether do posts go?

I just noticed one my Bermuda Trianagle posts from the other day just turned up.

Where the heck was it between sending and it being registered eventually?

I think I'd best consider not emailing them remotely in future.

Wrongs of reply

I quite like Newsnight, at least some bits, especially those when some pedestal dweller who needs a hole tearing... gets it. And of course there is their Ethical Man series, which we have followed with interest.

So it was, with interest, to note that they apparently check out all those who write about them.

Maybe it is because we have also tried writing to them on a few occasions that we have been ignored so far, but as the point to this post (and my inevitable reply - below) is rights of reply, we are in fairly meandering territory.

I guess the most important thing is to remember is that he or she who controls the medium controls what is said, or seen to be said. What you choose to include can still shape things to your purpose. Even in blogs.

My reply:

"I have a blog, and it used to have the facility for responses. But while it was often good and valuable to engage in debate with respondents, I just didn't have enough hours in the day to deal with some issues going on and on, and it seemed rude to just leave things hanging. Plus the minute you get into controversial territory (and dealing as I do with environmental issues there are many... I can only wonder what Newsnight gets itself into, and not just with Ethical Man, which has been mentioned a few times here!) it can all too often get a bit flaming silly, even when you as the initiator stay hands off from the get-go!

So I don't quite agree that you should have to accept comments, unless you want to. It's a personal web log. Obviously by making it freely available you need to accept that it will get read (why else do it?), and those who objected as stated in the post are plain daft. I treat my blog as an opportunity to publish things as would any writer/journalist (am or pro), but perhaps a bit more 'raw' and less constrained to provide an alternative to the corporate view.

My site has a Forum for those who wish to engage (though we are tough moderators on those who try to dominate agendas with aggressive tactics, as we prefer to encourage those who just wish to ask questions and seek helpful answers), and there are plenty of ways to reach me to take matters further. I'd like to think that if there were worthy points to be made to something I have posted, I'd be big enough to reprint them... along with my answer!

But as with any media, I guess I feel certain editorial control is not unfair for the reasons stated above (mine and this blog's rules).

The laws of libel still surely still apply if one is seriously agitated, and in most other cases it is perhaps best just to ignore anyone trivial just being silly, unfair, etc. If it's on your blog then you have your audience to consider. If it's on their blog, well, it's a free(ish) world.

And if you decide not to include this, fine. But it will of course be on mine!"

Energy from corn

There's nothing quite like an American heart-tugger execution to have you reaching for the barf-bag, but this is worth sharing for its positive way of getting the message across (not to mention the company in question!).

Junkk.com needs to do something similar, but perhaps a tad more... us as opposed to US.

One of our blogs is missing

Actually, more than one.

This has happened before, and doubtless will again.

I tend to write my blogs as emails and then send them in. It is just quicker and easier.

But every so often, they 'vanish' in transit. So the last few are in the ether. They may pop up; they may not. If the don't I'll have to 'go manual' and repost, so apologies for any out of sequence or duplicates.

I of course tried the help, FAQs and Forum, but nothing there (at least in the first hundred posts) , and have an auto-reply from the support team but expect little.

We'll see.

Talk is cheap. Doing costs.

Not a bad little article blog I stumbled across in the Times today, which actually had some suggestions. And, so far, some rather interesting responses:

As the planet heats up, we sit around talking and doing nothing. Explain

And as it asked for an explanation, I offered mine (sods have a character limit, so I had to actually think about what I was saying rather than letting fly a stream, which makes for a shorter than usual blog):

"Why? Talk is cheap. Doing costs... especially money. Not attractive to those more keen on making gold before green (I advocate they need not be mutually exclusive). Short-termism is rife these days, especially in boardrooms and cabinets. CEOs and ministers will be long in their gold-plate-pension-funded mausoleums before the consequences of their actions kick in. It's hard, not very fashionable, and probable career suicide, to think a few generations hence.

There are those who care, and seek to act. So as someone who has invested a lot personally in a small effort to redress the situation, please be careful with that rather broad, negative 'we'.

Controlling, restricting, scaring, banning, fining, etc may all serve certain roles. But these and even 'informing', using millions of taxpayers' money, are not really delivering a great ROI so far, planet-saving wise. So I applaud your incentive-driven advocacy.

A rallying cry of ‘Re:wards 4 Anything 'Re:'!'

Might even catch on."

Addendum:

"Whilst waiting to see if my previous post on this has been accepted, I now see a fair few have appeared. So I hope I may add another comment.

It is interesting, inevitable, ironic but a little sad that such a piece seems to have generated so much more talk surrounding the 'factual' causes of global warming and/or man's contribution. Or not. With a 2-wrongs dose or two of 'But they're doing it'.

I do care, but in the context of the piece do such issues matter?

Surely it is simply efficient in this ever more populating world to engage with every and any cost-effective reduction in waste - and maximisation of efficiency - that we can?

Or we can just keep on talking, and squandering the one resource that Status Quo fans would deny us: time."

Whichever way, the wind blows?

More double entendres in that title than an entire season of Up Pompeii!

And it is inspired by this Cameron's home improvements may be green, but he’ll end up in the red

For now I'll spare commentary on the Honourable Leader of Her Maj's Opposition being a bit of a bandwagon chaser, and restrict myself to the turbine issue, which he in part is responsible for me getting all excited about, and shows that some caution is needed before rushing to be green.

Because to this point, I was pretty convinced these things were not a bad plan, though I had been, and still am, concerned on the ability of a domestic chimney handling the load. This, however, adds another dimension: "Trevor Butler, director of sustainability at the Building Design Partnership, says the kit amounts to little more than expensive gadgetry. “I would estimate the daily output of the turbine at roughly 1 kilowatt-hour per day,” he said. “The average price of electricity in London at the moment is 10p per kilowatt-hour. As the cost of the turbine is £2,600, the payback would be 71 years. The renewables can be seen as expensive gadgets — but they do raise awareness.”

Certainly something to bear in mind.
And just to add a bit more 'to the mix', here's a littel snippet on how your average media news person has fared so far, from Newsnight's 'Ethical Man' series.

Laugh? I could have died. We still can.

I try to keep things in a lighter vein wherever possible, and certainly prefer to avoid gazing at my navel, but something happened the other night that had a profound, and disturbing, effect on me.

I was watching, of all ridiculous things, a comedy quiz show called '8 Out Of 10 Cats'. This is just one of several such shows where it is the taking part, rather than the winning, which is important. Hosted by a witty comedian, Jimmy Carr, it had two teams composed mainly of equally witty folk, most of whom will invite him to be a panelist on their show. So far, so entertaining.

But I guess what struck home was a comment at the end which the host made, and maybe more affecting was everyone's reaction to it. Mr. Carr doesn't tell jokes as such, so it was more observational humor. It was do do with 'environmental types', I guess like me. And while the specifics have dimmed, it was something like 'All these eco-warriors say it's about saving the planet for future generations. Well , I say **** 'em' (I think he meant the future generations - an audience it's hard to offend, yet, by dint of not being around as yet), for which he got a roar of approving laughter from all involved.

And he's not alone. I'm hearing and reading about this view a lot:

New Spin Tactic? Forget scientists... let's use comedians! Christian Science Monitor today employs a comedian to battle global warming science, with such insight as: "...we shouldn't worry about the distant future." I guess they figure the PR stall tactics aren't working anymore so they're going to humour us into inaction.

I have taken my family to brink of serious financial compromise by trying to be part (a small one) of a movement that is trying to secure the future by acting today. Neither I nor, I suspect my kids, are going to see any benefit for these actions (or real consequences for failing to act), and in fact are possibly going to suffer a fair bit because of them.

What do I do? I can either go down fighting the good fight, or give up and try and rejoin the very system I abandoned a fair while ago. Right now I don't see I have a choice to ensure the survival of my immediate family, immediately. 

At least Junkk.com will still exist and can go on to do some good (my own personal carbon offset). With luck it will grow and offer some form of return on the investment made to provide for my wife and my futures. 

But having been confronted by attitudes such as those listed above, and simply had enough wasting my time staying on top of hot-air generating, deck-chair-rearranging, well-meaning but ultimately fruitless talkfests such as this - Our wasteful ways will finish us off   - I really think I better re-assign my time a bit better to attending to those closer to home.

I cannot be accused like some of saying '**** you' to my great, great grandkids, but do feel the need to say sorry here and now (my wife and own kids I'll address in person when and if the need arises) for as yet not acheiving for your sake all that I'd hoped. 

At least I tried to do something, and it may yet pan out. 

And we'll have the last laugh.

Bag to the drawing board?

One of the biggest hurdles 'we' (I'm lumping us in with the whole e-advocacy movement here) face is persuading everday folk to change their ways in the cause of environmental good practice. So, while perhaps no great surprise, this was a disappointment: Bag re-use campaign fails to win over shoppers 

But to achieve this less than spectacular result, I am now more than a little interested in the cost of "A range of public relations and marketing tactics were tried during the campaign, including local media coverage, road shows, leafleting, in-store promotions, competitions and work with local schools."

And I frankly plain don't understand these two statements: "WRAP's report revealed that it had proved difficult in a pressured retail environment, to sustain all of the activities throughout the trial period of 10 weeks. At the time, WRAP said the campaign was going so well, it was extended by a few weeks."

While I made a nice little living in my career designing the things, another thing I am also not convinced about is that a logo is going to make much difference on the back of this. 

Time for a rethink?

Support your local supporter

This one is interesting. There I was in my local community centre, and what catches my eye but a leaflet advertising Freecycle. 'Ello, ello,' I says, 'where did they get the promo budget for all this, and how?'

Well, on closer inspection the answer to where is in the logos at the bottom. A few nice councils and some NGOs with tasty budgets.

How, of course, is another matter. And especially as I see merit in seeing how we can get them to engage with Junkk.com in the same way.

This, of course, will be an adventure.

The key hurdle is contained within that phrase 'voluntary
international organisation'. Which is up there in largesse attraction from funders with 'not for profit' and 'charity'. Those on nice index-
linked salaries and gold-plated pensions prefer you to either not be
making any money, or better yet a living either.

Now Freecycle is dead spiffy. It's free and serves a great re-
function. Just like our very own JunkkYard, and of course all the
other additional re-features Junkk.com brings that can prevent waste.
But sadly, even though we don't charge anyone for anything, we are
'commercial' so I see certain obstacles already, even though we by
any measure are doing a lot of good and deserve equal support.

Worth a try though. Watch this space.

Well, we knew they were trying...

Couldn't resist. An interesting approach to the whole food miles issue. It may also be worth wondering what they are not trying so hard with elsewhere...shire.

Nice work if you can get it

Sometimes, the numbers involved can be mind boggling. I remember 'when I were a lad' the biggest account move in UK ad history was the £10 million Austin Rover business. Now we have Review for £50m Carbon Trust business begins.

Now I would be the first to defend, and even advocate the value of investing in public and business awareness, and the encouragement of good e-practices. Frankly I look forward the Junkk.com being the beneficiary of some of this marketing budget largesse... sooner, hopefully, than later.

However, being in a slightly better than most position to be exposed to announcements of this nature, I am still getting to grips with the sheer number of different organisations who are out there dispensing public funds... whopping great amounts of them.

And, as I have pondered before, I do wonder about the way that this money gets doled out to be in turn doled out. Who decides? Who briefs? Who assesses the results and measures the ROI? If it were a commercial brand and I was their agency I know what would be entailed with a budget of £50 million. Are the same standards applied? It's all well and good hitting a target or moving perception some points, but at such an amount I'd blooming well hope so. What are 'we' getting for 'our' money?

I just have to hope that this is being well managed to achieve the best result(s). All I know is that, as an individual and a business, I have tripped over CT banner ads almost everywhere (good targetting or just mass targetting?) and most did not get me to go much further into the message. Likewise I have had a lot of nifty packs, brochures and flyers which have still not really pushed my buttons. And of course that (in)famous DM piece 'fan' which suggested that if I didn't like it I could mail it back 'to save the environment'.

Hmnn.

Works for me! Well, make that 'Doesn't work'.

This from today's Times: TV standby buttons will be outlawed

I'm just glad they didn't decide to tax them or fine them. And perhaps not a good precedent for all those free-marketeers driving their 4x4s, flying on holiday, heating their patios or drinking bottled water.

It all makes a kind of sense, but why am I a tad uneasy about who is in charge?

A copy of a parody of a blue pencil, er, red paperclip

This is already complicated, but stick with me.

For a start, if you're here via the Guardian, Welcome! You are one smart cookie.

If not, this is a bit of a musing on blogs, hype and stuff in general.

I'm a bit of a blog junkie I guess, fairly obviously. I write one regularly and often at length. I also read a lot. And then pitch in. But I think for my health, sanity, wealth and a lot of other important reasons I should cut back. The question is... how?

Analysing why I do it, the reasons are three, two major and one minor. Reading is simple. I find stuff out. However the benefit to effort ratio is not great. This is not a bad description of what one goes through to understand why: Mugged by the blogosphere - or how to find nuggets in a cyberswamp 

Contributing is another matter. I prefer only to do so when there is potential benefit. Maybe some of my bon mots may strike a chord and result in a positive result for me and/or my business. This really is only likely if those reading the blog post know who I am and where to link to to find out more. The Telegraph allows this. The Guardian does not. Though I am trying a small experiment, hence the comment at the top. See here:

http://blogs.guardian.co.uk/news/archives/2006/07/12/one_blue_pencil.html 

(In case my comment doesn't make it, it's in response to a blog about the consequences of the chap who traded his red paperclip up to a house: 

"I'd like to jump on the inevitable PR/hype bandwagon too late (darn, that's been done), by offering in exchange to mention your blog on my blog (double darn it, now that's been done too) in the hope that I can piggy back on a major medium's coverage of 'something' to get a few folk in the direction of my minor, and completely unconnected, business (shoot, that's been done, too. What are the odds?). 

But boy, is it worth the 30 seconds' effort I just expended just in case there are a few out there on a slow news day with some time to kill (try Google. Hint: I work for a company and I'm male).

Anyway, at least today's blog on my site just wrote itself."

The third reason is just to vent, and there's nothing wrong with that. Unless it affects the day job, which it's starting to do.

Pop goes the... er... pop

I do jest, but considering the current concerns about there being a bit much of the stuff, I thought this was quite funny:

 Britain's CO2 shortage not a threat to fizzy drinks

Maybe a solution to global warming is suggested, though I fear for the nations teeth and waistlines.