IP, IP Hoo... no... make that boo

This really should be on the RE:tie blog (and will be later).

But as it goes to bigger issues, and more people read this, I'll kick off here.

Quick bit of background.

I have, with much encouragement from HMG and her various organs of business promo, patented the RE:tie around the world.

Where its patent has been granted, no questions, or hassles, bar one place: the US of A.

Starting in November of last year, when they blew it out... on the basis that if the inventor of a bottle cap and the inventor of a woman's breast pump met in the pub, they 'could' together, if so minded, have come up with a RE:tie, such that the world's consumers would rush out and by a one-off $30 personal milk expressing device to get a free 0.00000001 cent weekly multiple-use hardware item.

Yeah... me too.

But games have to be played.

But games take time. And if lawyers get involved, expensive.

So two sets of lawyers, and two sets of rejected (the second, by a different USPTO examiner to the first, being a pure cut & paste job) appeals later, I am no further on. Bar being down a set of lawyers. And a ton of money.

Now, when painted into a corner you have little to lose, so you reach out anywhere and everywhere.

Which I did. UK IPO, BIS, British Embassy, UKTI, Chamber... you name the acronym purporting to support SMEs and or IP protection, I told 'em all.

And to a man... or woman... up to Baroness and Minister (or both) level, I got oodles of sympathy. 

'Tut-tut', they said. 'Awful', they intoned. Some thought it fun to share they knew it would happen as that's what always does.

Coming from paid civil servants who are paid to seduce unpaid SME innovators to blow time and money on IP, that can rankle a smidge. No, make that... a lot.

As it stands, I not only cannot argue my appeal, but the US examiner is, to all intents and purposes... hiding. Won't answer phone calls, or emails. Me having danced to every stupid tune and leapt every hurdle and obstacle put in my way.

And on the UK side (from London to Washington) now, the same. Blanked. It can't be happening because they don't have to look at it to see it is.

This... is what country and international governance has come to. Looking like stuff is going on, and spending vast resources on that 'look', but behind the edifice...zippy.

So, Ladies & Gents, let me bring you this gem of a PR email just in, which as you may imagine, was just what the doctor ordered:

----

You are a subscriber to the email alerts service from the Department for Business, Innovation & Skills (BIS). 

A new BIS press release has been issued and is 

UK and US call to make the most of international patent system

Measures to make the international system of patent application faster and more effective were announced today by the UK Intellectual Property Office (UKIPO) with changes to the UK’s Fast Track system. These moves come as part of a wider effort by the UK and US intellectual property authorities to get more businesses to use the PCT system.

---

 So... businesses... more of you... USE IT!!! Tick them boxes.

That none of it works, at all, and no one wants to go near why, or how to resolve it... that is not a matter of concern.

No wonder this country is stuffed.

The few doers that remain have their very own posse of stoppers ready to knock them out at every turn, and vast PR machines in complement to pretend that it is all going just fine.

With some experience, and well-filed archives, I beg to differ. It's patently clear it's not working. At all.

Addendum 1

In the mail yesterday day I had a letter from the USPTO, apparently sent round the Horn via clipper to beat the Royal Navy blockade of Boston.

A snail mail letter that, frankly, takes the whole thing to a new level of farce if it were not already. If they simply did their jobs as opposed to concocting stuff like this in avoiding doing so, they might clear the 5 million case backlog apparently causing such behaviour.

If I understand what they have written correctly, I am now in some feedback loop of Purgatory, whereby I can't appeal on my own patent's behalf because they refuse to release the US affiliate as power of attorney. This being the one they would never talk with anyway. But is the only one they wish to deal with. But now deny was ever appointed.

Because I note, in amongst the vast legalese, two intriguing statements, especially given what I understood to have happened based on what I was told, and the USPTO's version of events:

1 - 'a review of the record shows that no attorney's/agents were ever appointed power of attorney in this patent application'

Given the USPTO's rather clear dedication to procedure up front before doing anything, if my US affiliate was, as far as they are now claiming, never appointed, why then have they spun this out with them over several months, including costly appeals,  if they never ascertained they were our/my representatives in the first place? They seem pretty clear on who they can or cannot be talking with, and when... if it suits.

As I recall, the USPTO called my US affiliate to complain that I was trying to contact them directly, and they can only talk to them, which was what instigated this latest flurry of activity. Now... they are claiming all this?

2 - 'Additionally, the present request cannot be approved because the requested change in the correspondence address is improper'.

What it goes on to define as 'proper' is beyond me, as it was, presumably, to the person first advising it.

Maybe it is best left here as they surely cannot reject the patent if they are unprepared to live up to their own procedures, which at the very least means that while the patent is not granted it is stuck at not being rejected either, which serves to deny any copycats.

I am stumped. I have reached out for advice and help from UK trade and IP bodies but... so far... nothing.

So now thinking of adding to my lexicon of public sector syndromes, with 'If not you... who?'.

Because a ton of folk earning a ton of money and spending acres of time promoting endless 'initiatives' have suddenly gone quiet. The IPO. BIS. Chamber. UKTI. Embassy.  All the guys advocating the joys of IP and getting me in this deep... mute.

Not hugely impressed. Landed it back at the door of my now IP UK lawyer too, as some of those accusations from the USPTO also go to professional competence and codes of conduct. At least as to the actions of the affiliate they commissioned (or possibly did not) to act on my patent's behalf there.

Addendum 2 -

Have been kindly contacted by Ian Hartwell of http://www.maguires.co.uk/, and offered a further option, for which thanks:


The USPTO has a “Patents Ombudsman” for “when there is a breakdown in the normal application process” – see http://www.uspto.gov/patents/ombudsman.jsp.


As I am painted into a corner it can't hurt, but am not too hopeful, as my experiences with Ombudsmen of any hue, from any country, is not great.

REUSEDviaRE:tie - Age Issues

Just popped this on the RE:tie blog.

And noticed that it has 'languished' somewhat of late, in terms of me writing anything and, hence, folk reading.

So excuse porting (in the name of reuse) over here, which is a bit more active.

Still relevant I hope:)

http://retiedinknots.blogspot.co.uk/2012/05/category-age-issues.html

IDEA - Flip Flopping

Every little bit helps!

http://www.junkk.com/junkkdetail.asp?slevel=0z622&parent_id=622&renleewtsapf=1984

I share this having not be so impressed with the rather 'all or nothing' stance taken by a journalist here.

OCD excess is awful and to be sympathised with and helped.

A bit of saving for a rainy day make and mend should not be conflated with it, or used as some daft stick to spout on consumerism around.

I'd go so far as to say a healthy squirreling of things to combine to reuse is about as good as it gets!

Scraping the top of the barrel

A little idea/tip for the day.

Was having my lunchtime juice and ended up, as you do, polishing off the juice box.

Keen to get the most from this, I walloped the top and swirled and stuff, but some still remained inside.

So I yanked the top off.

This gives you some interesting componentry, from a multi-piece cap pourer to the box.

All present reuse promise, but here I look at 'waste'.

Because that cap arrangement intrudes down a wee bit, at least 2mm, into the box body.

Yank the whole deal out (and keep it... you never know) and you get a fair bit more juice out (see pix).

Heck, you may also even make the folk at the recyclers a bit happier at one less contaminant in the recycling waste stream to address.

Win, win.. win. I'll drink to that:)

Cheltenham Festival of Design - A personal (re)view

Good job it has been a horrible weekend's weather.

Because 'working', indoors, over a nice weekend does not float my boat.

And that was, indeed my main task Friday, Saturday and Sunday at the Cheltenham Design Festival.

Now in sharing my thoughts here (heads up, it was a long set, so the screed is too), I should stress they are not based on the totality of the event, which was eclectic, covering anything from the philosophical to the educational to the down and gloriously dirty.

Though actually very reasonably-priced at £30, the all day tickets were not really in my budget range, given where my professional interests lie (personally, jet planes and race cars were also right up there, but a price too far).

I restricted myself to those which, as billed, seemed to offer most promise to my Junkk/RE:tie endeavours, with one extra for the 'ad man' in me (of which more, in a sad way) later.

Friday I chose two, frustratingly at either end of the day, as the venue (while very nice) had little to occupy one outside the seminars.

First up was 'Colossal Issues, Simple Solutions', with Simon Kavanagh of KaosPilot.

I was seduced by the blurb, which inferred 'saving the world'. There were a few elements but it was more on design education and, whilst interesting, really not too helpful for me. For the large student contingent, maybe, as at least he seemed to appreciate the role of earning a living whilst designing. One thing he did do, which was good, was take time out to get the audience to write out a project we had not yet moved on with, and then turn to explain it to the person next to you, with reasons why not and how that will change. It was effective and good fun. Sadly, bar one pulled out to share, this was not amplified upon.

Mine, for posterity was: "To create a range of consumer packaging that can be reused to solve the problems of the potable water collection and storage in 3rd world environments with no or poor systems to do so". On a back burner, but bubbling still.

In the evening was a Q&A on the them of 'Is There A Future For Design?', which was meant to feature Sir John Sorrell but he was ill so covered by Chairman Stephen Marston, Chancellor of UoGloucs. Interesting chap bearing in mind my current  efforts on talent/business matchmaking as his career as a CivSev also embraced time with the Department of Business, Innovation and Skills, on top of overseeing educating creative talent to integrate into the workforce.

Steven Kavanagh was also on the panel, along with two 'seen it, done it' cynical old, bearded blokes (probably younger than me), the local MP and a woman from the outfit who, I think, designed the Olympics logo. Can't see she inspired much later on, either.

For a Q&A session not many got asked and few, IMO, answered very sensibly. There had been a request made to pose questions in advance by Twitter, and I had duly obliged. One of mine was the only one of these read out, and out of context to cover another point. Disappointing.

Saturday was 'the big one': Talking Rubbish.. creating sustainable design'. Hosted by the University Professor of SD, Daniella Tilbury, it featured Architect Craig White, and Ed Douglas Miller of Remarkable fame.

What..was not to like?

Well, while it jogged along as far as it went, it didn't go very far. A few rather 'loose' scary claims on climate to kick off, which I thought were unnecessary (not to mention of questionable accuracy) in light of the triple bottom line benefits of the actual concepts being pitched.

I cannot see, for example, any issue with promoting the BaleHaus where practical as an option.

I was also struck by a quote attributed to Prescott Alan: 'There is no country, place or people that can be sustainable'.

There were not many opportunities for Q&As and exchanges, and on closing the panel went into a protective huddle. I had a few.  One did get, sort of, answered. But there was a silly lady who was hot under collar that a reused pencil still produced shavings, which were wasted, missing that one more use is still a reuse and double the benefits.

In fact, this propensity to huddle up with your mates and bale stage right meant I decided to forgo the evening keynote from John Hegarty. Somewhat of an iconic figure in the ad world, he had extra meaning as he once hosted a workshop that inspired young creatives like me. Then, years later, he hired an art director that I had discovered at a Singapore College and trained up at my agency. I am sure what he had to say was going to be, and indeed was awesome, but this really was not enough for me to wait several hours for to be talked at and then see him scoot out a side door and away. I donated my ticket (the most expensive of the weekend) to a needy student.

Sunday was just one: 'From Garden Shed to Dragons' Den' by Mark Champkins, amongst other things Inventor In Residence at the Science Museum.

This redeemed some of the disappointments a fair old way. He was funny, interesting, and hung back to chat.

And a prodigious inventor taboot.

Kicking off at college with 'self-heating crockery' he also opened a few eyes on 'Dragon's Den'. From some others I knew most of the horrors of TV ratings over actual discovery or reality, but he added a few further reasons why this is one show to keep a bargepole away unless it can be totally 'managed'. Which, given it is post-shoot edited, seems a near impossibility.

He then got into process issues, with examples/tips, and this was both interesting and useful.

And he made it very 'real' and personal, with great anecdotes. As one cursed with the monkey on my back of loving to create but ever aware of the imposition of new ways to add 'stuff' to the consumer stream, I was intrigued that Jamie Lee Curtis patented a disposable nappy concept, but mandated it not be marketed until proper disposal technology had been invented to deal with it.

Would I go back? Hard to say. The value of these events.. to me at least... is in the interchanges and networking. The best part was the Friday evening, at an event post-festival by an RDA-sponsored local group where I met possible synergistic partners in design, eco, and music.

Design is such a nebulous construct. There's what it was, what it is and concerns on what it might become. Less of a priority in some cases at this event was what it needed to be, good or compromised. Too often, to cheers from the gallery, some speakers (whose designer spex went not to savers for a service) would chant some 'right on' populist slogan, and the assembled BMW drivership of that urban jungle that is the leafy boulevards of Cheltenham, or their iPhone-adorned progeny, would roar in approval.

One speaker even made play of the 'new breed' of student who were only interested in 'doing good'. Nope... I recall this was pretty much the deal in the 70's too, Bub. And while I am a living example of that aspiration, those frames and SUVs do not get sustained from thin air.

People have to 'buy' the design, in all senses of the word.  Like my definition of an entrepreneur as a person with an idea that has actually sold, so design is but a doodle unless a market embraces it.

Despite the intimate surroundings of even The Studio, one venue used beyond the very nice Theatre, the overall sense was to me more one of 'broadcast only'. Yes, after the pontification or pitch that was the lecture there was usually a Q&A, but these were tightly controlled and limited.

Such events do seem to be catching on, and if the ROI (time and money) is sound, that is a good thing. I share this http://www.clerkenwelldesignweek.com/ merely because it arrived at my in-box just now. It also appears to be free. Unsure what the content is, and there seems a fair bit of 'show to sell' vs. interactive discussion, but it may be worth a gander. Pays yer money and all that...

Thing is, even if 'free', the investment in getting there and hanging around can carry a huge cost too.

But like that ever-elusive seam of gold I dig towards, you won't strike it unless you are there swinging the pick.

"All the reviews that are fit for printers"

Ok, that one was a stretch as headlines go:)

However, it still serves to headline a nice story for today's blog.

A wee while ago our two Epson C900 Lasers were starting to show their age. This age being back to them helping with the first Gutenburg Bible run, was considerable.

Sadly, they were 'sort of' working. Even sadder, in the world of printers, 'sort of' doesn't quite cut it really.

These days we barely print, but when we do, it's nice if the page looks 100%.

That is where the nice folk at Cartridge World Hereford came in.

Learning of my plight at a recent 'do', and with a branch in Ross-on-Wye, they kindly offered to see what they could do.

Well, I am glad to say they have done a lot. Sadly not a full rescue, but in this case '2 into 1' did go.

And now, with luck for a while, I again have at least one laser that is operating on the best from components salvaged from two. And really, after all this time, you really can't ask for more than that, can you?

Had a good chat when it was dropped off, and the news for the future is less good. Seems build qualities are really heading downhill further, and even top brands are really only designed to last... 3 years. That... is a heck of a short built-in obsolescence period. Not to mention the cost of consumables.

Still, a nice RE:pair story for the day, I am happy to say!

'First, kill all the lawyers'

http://www.enotes.com/shakespeare-quotes/lets-kill-all-lawyers

Kidding:) OK, now I have your attention...

At the kind invitation of a small business support network locally, and having been encouraged by Dr. Vince Cable leads following an event here in Herefordshire recently, I have shared these thoughts as requested here. I hope the investment in time will be of value and pay off.

Vast amounts are being invested in all sorts of support; we simply need to ensure this is not just on process to please the awarders, or money to please awardees initially, but in deriving long term end results that please all, and deliver end benefit to the country.

"We would like to hear your views on these plans"
Mine are, of course, based only on personal, if not always great experience. However, we learn from mistakes, and if those I have experienced can help others then great. More selfishly, if a problem shared can see it reduced by collective experience and brainpower... even better.

First a general comment. Appreciating designations and parameters are of course as necessary as they are inevitable, under SME there is of course, a world of difference between a 249 staffed 'M' vs. a lone 'S'. But that latter of course can just as easily be where the ideas that need protecting emanate.

I'm not complaining, but it is a simple fact I merely ask be borne in mind by some who, perhaps enjoying experience more from larger enterprises, can forget that the person doing the looking and chasing and filing and researching may be the same one trying to create and sell and fill out the tax returns and week's end invoicing.

And while any professional input on IP may equally be a phonecall away, it may not, as can be, in-house and free, but with a hefty hourly charge attached.

This needs bearing in mind when asking for input on documents that can run to many pages. The small SME owner does not earn a salary or generate (immediate) income reading these, much as they can be helpful and warrant the investment. I was not aware, for instance, that we had in Baroness Wilcox a Minister for IP. One I may well be getting in touch with about special relationships with trading partners.

http://www.ipo.gov.uk/business-sme.pdf

This will provide them with the knowledge they need to identify the opportunities and risks that IP presents for their business and to seek further advice at the right point

I have, in my time, been lucky enough to enjoy many opportunities to learn more on the topic, and indeed benefit from the odd award (Fillip via our RDA a few years ago). On the whole these have been OK, but have tended to avoid, perhaps for fear of scaring folk off, the utter nightmare of the the long term costs simply on renewals, much less what happens in the case of a fight.

Also, with some recent, bitter experience, the apparently well known pitfalls of government level hurdles in some markets have not been highlighted.

* We are also considering further options to create new networks across the country to reach out to SMEs: first, working with the Local Enterprise Partnerships to offer tailored local advice to businesses in different regions and second stimulating the creation of business and IP advice networks across the UK.

This was mentioned by Dr. Cable and would be a good step forward.

* A new mentoring portal to provide a single, easy to use route to find experienced business mentors

As is this.

* too often they miss opportunities to maximise the potential return on their investment in innovation by failing to protect their ideas or intellectual property in ways which would help defend against competitors or generate revenue through licensing

Or... they do all by the book, and get screwed over by very dodgy national practices.

* identifying three broad areas of difficulty for SMEs:

1. The complexity of advice offerings;

2. A lack of strategic business advice;

3. The cost of IP management.

Yes, yes, and yes.

* In 2006, the Gowers Review estimated that, faced with an infringement claim, the cost of challenging a patent could be £750,000 even for a relatively straightforward case.

A one man band with a great idea... how is that kind of money even worth getting into?

This goes to the heart of ideals vs. realities, and routes folk get seduced down.
Chapter 1 Raising awareness and understanding of IP

Apologies, but much here is way too simplistic at practical levels. Is the intent vague box tickings on 'awareness' or helping resolve tangibles?

The Masterclass may go towards solving this, but who gets it and at what cost is unclear.

Helping business manage and exploit its IP
Dr. Cable mentioned the latter, and this is necessary and welcome. A core point was that few who are good at creating IP-worthy ideas may have the necessary skillsets alone to then develop and market them. A team is needed, and at least at government/NGO level, help in matchmaking complementing partners.

Strategic IP Audits

This looks more promising. I note the funding, but concerns again are inspired by what gets you launched and then left. £3000 is the cost of appealing (so far, I know) a silly objection from the Patent Office in just one market.

Improving access to IP advice

For many SMEs, and especially start ups when minimising costs is a priority, yes...

IP is often not seen as a critical factor, despite evidence that shows that those companies that effectively use their IP have a better chance of survival and growth

...and, not in my experience.

We are keen to hear from SMEs, their representative organisations and advisors operating in the IP space whether they feel that a directory of this sort would be helpful.

...couldn't hurt, but again is but the tip of what can become an iceberg.

I am pretty confident I have by my efforts and helpful pointing from others (Coventry & Aston Unis) found the right and best in their fields, but as a one man band the costs, especially when advice can often carry 'on your own head caveats', can be prohibitive.

My needs are twofold:

One involving advice higher up the strategic ladder of IPO, and matchmaking with much more usefully complementing talents in exploitation.

Integrating IP advice within public sector business support programmes
The following therefore look attractive:

* Access to high quality facilities by partnering with leading business incubators, science parks and Technology Innovation Centres;

• Advice on how to identify and protect intellectual property and copyright and develop strategies to commercially exploit IP and innovation;

• Specialist help to commercialise innovation and to build a culture of innovation within the business...... Cost? Consultancy? Commission? Duration?

• Fast track access to trusted sources of specialist advice and support such as the Technology Strategy Board and UKTI;

• Access to business and knowledge networks. ... can be a huge time drain if not channeled, with dangers of 'little knowledge' on top.

Things like this, and others http://www.bl.uk/bipc/dbandpubs/intpropres/index.html can be of value in complement (if sometimes, confusingly overlapping, if not competition), but the caution must be that folk are launched into a highly complex and hugely expensive money pit that often confronts one, too late, with some unenviable options having been seduced into investing in areas that are perhaps not the highest priority or indeed wisest.

Catapult Centres
The IPO will work together with the Technology Strategy Board to develop an SME engagement pack.

Of interest, if 'assisted' in engagement.

Local Enterprise Partnerships
These were mentioned by Dr. Cable and bases have been touched already.
Again, reading the summary, I caution against 'fund and forget' box tickers, or any 'awareness' that seduces with basic knowledge into areas where much more, and worse, can lurk.

Independent IP advisory service

capped price consultancy support to do so, potentially with a payment subsidy from the IPO.

I have several more ideas in the pipeline. The cost and experiences in IP management to date has placed a curb on my enthusiasm. Such an offering may at least help, especially if introduced into a more supportive network, and with luck, motivated (by mutual reward) 'team'. The key is knowing where you stand and with some reliability, from start to a few years down the line.

I am in a black hole without end in sight, that has blown all budgeting estimates into touch as unexpected costs and delays have appeared from nowhere.

Long term skills development
Entrepreneurs and innovators of the future
I'll repeat it again here: an entrepreneur is just an innovator whose idea has made a profit. And any fool can have a good idea. The trick is selling it. I am, currently, just a bloke who tinkers in his shed. No more; no less. That one idea has a global market value of billions and true green contributions is, currently, neither here nor there. Or that there are others on the prototype jig.

My current view is that the costs and effort and delay I have ploughed into conducting (what may have been a flawed) IP strategy could have been better invested in getting to market first, biggest, best and with most noise. And risk the copycat notion of being first to be second being left in my wake.

However, that is not always practical, for reasons of cost, scale, expertise, logistics, etc. Back to building the team. And to share the idea to create one, you need IP reassurance. Win-win... or lose-lose?

Future work on dispute resolution
No one wants to think of problems. But they do happen. Best to acknowledge, and allow for them.

For future efforts, I like the idea of an opinion service, which I was not until now aware of, as it seems a useful interim before hitting the costs of professional IP lawyers.

But, with bitter current experiences ringing in my ears, I note a couple of omissions:

1) Disputes at official, national level - what about help when countries start playing fast and loose? I have a 3rd appeal on a frivolous and vexatious objection where, it seems, only masses of money will break the jam... at which point no costs can be recouped. This also raises...

2) Disputes with professionals hired to advise or help. Who can assist if dropped in a mess, or left to resolve one by a paid (or even funded) consultant, especially if having been seduced down a path from which there is now no easy exit or retrace?

Now like I say, this is all based on personal experience.

But views were asked for, and I have tried to offer them, perhaps with value from the perspective of the very small SME innovator who has hit hurdles. Some of these comments may be borne of ignorance or naivete. That... is the point. Folk who create out of thin air often are not blessed with more down to earth legal or business minds more suited to today's structured markets and administrative disciplines.

********************************

Note:

In the course of the above, I added the links and sections below, with a view to addressing these also in this response.

But looking at documents of almost 200 pages, I think that this is best left to a separate, future review and share on my part.

Sighs of relief noted. If there is value to be gained (not sure my area of expertise in economics), I'll give it a shot.

http://www.bis.gov.uk/policies/innovation/innovating-for-growth

Our Universities, Research Councils and businesses are national assets that form the foundation of the UK’s future competitiveness. However, if we are to realise our vision for the UK’s future we need to strengthen our innovative capability and encourage further investment in innovation.

The Government has already made clear its commitment to the UK knowledge base by maintaining the annual £4.6 billion budget for science and research programmes with £150 million each year supporting university-business interaction. Going further we intend to maximise the impact of our research base on economic growth and have committed an additional £495 million to Science Capital Investment projects since January 2011.

The Government is improving incentives for companies to innovate especially SMEs. In addition to our successful changes to the SME R&D Tax Credit we will invest an additional £75 million to support small business innovation including additional funding for Smart, grants that support SME research and development. We will implement a new innovation voucher programme enabling small businesses to engage with universities and the wider knowledge base. We will invest more in the Small Business Research Initiative helping more small businesses to win government contracts for their innovative products and services.

The Government is putting innovation and research at the heart of its growth agenda through greater investment and increased collaboration ensuring that the UK has a promising future. This is our Innovation and Research Strategy for Growth (PDF, 1.1 Mb) .

Economics Paper
Underpinning the BIS Innovation Strategy is an economic analysis that sets out the conceptual and empirical thinking behind the Strategy. It rests on three bodies of work and evidence: recent results from innovation economics, recent policy-related studies, and new innovation data. Both theory and evidence show that innovation is the central source of economic growth. But innovation is changing its scope and forms: across borders, across institutions, and in terms of its methods and processes. It is necessary to look at innovation as a system, in which different actors (universities, infrastructures, companies, and the public sector) collaborate directly and indirectly. Four primary policy challenges are identified: the need to facilitate knowledge flows, the need to maintain a high-grade knowledge infrastructure, the need to support business investment in conditions of uncertainty, and the need to build an innovating public sector. View the Economics paper: innovation and research strategy for growth (PDF, 2.4 Mb) .

Working with Devolved Administrations
Components of both innovation and research policy are devolved, but we will work closely with partner organisations in the Devolved Administrations to raise awareness, build capacity and ensure coherence. We will:

help build the innovative capacity of businesses throughout the UK;
increase take-up of the innovation advice and support services being funded and delivered through the various bodies and agencies in Scotland, Wales and Northern Ireland; and
ensure coherence between the initiatives and investments being carried out in each of the Devolved Administrations with UK programmes and priorities, so as to maximise their reach and impact.

http://www.bis.gov.uk/assets/biscore/innovation/docs/i/11-1387-innovation-and-research-strategy-for-growth.pdf
http://www.bis.gov.uk/assets/biscore/innovation/docs/e/11-1386-economics-innovation-and-research-strategy-for-growth.pdf

Easter Sundae Treat - http://www.facebook.com/ReUseConnection

I was about to hit the garden.

But duty calls, and no good deed must go unpunished:)

Because, imagine my surprise, and joy, to open up emails and find this Twitter post had been uploaded:

ReUse Connection ‏ @reuseconnection

What if product = packaging? Let's (re)tie these 2 tweets together with help from @RETieMan & @junkkmale: http://dld.bz/bqpjj #reuse #green

Now, how cool is that?

Better yet, how even cooler is the (so far) 86 likes and 18 shares? Or 10 nice comments (well, a few snarky 'why bothers?' from the inevitable downer crews Er, it's free stuff that would otherwise be wasted.. saving money and plastic)

So, thank you ReUseConnection... you have made my Sunday! And thank you nice ReUseConnection readers. As I am sure you will gather/have gathered, where they find and share great ideas, so does Junkk.com in complement, and for every good idea we can also offer the means to add the data to make sure it 'measures' up, literally. Fully searchable on the database across many parameters: dimensions, colours, materials... all you need to make it work and marry different bits of junk to make Junkk! Plus get inspired to see how designed-in reuse can be a great alternative between reduction and recycling (ps: we share repair too).

Of course, now the real work begins.

I am betting most who saw that, and may come to the site, are from the US. And while we have a slight 'fix' (popping in the HR9 postcode) to access the site in the UK, it is not ideal. Plans must be moved up the schedule.

I have also noticed they have located RE:tie's own twitter account which a) I had forgotten about, b) haven't updated in an age and c) can't now recall the password to access.

All jobs for next week. Maybe even a new newsletter is due, now we're again get Government and International community notice and support. I may yet attract the help I need to really get the site working as it should again... maybe even self-sustaining? A man can dream.

For now... garden... well, after the BBC 'Be Your Own Boss' application, due by midnight tonight.

Holiday, what holiday?

Cable professes cable idea to be ‘brilliant’

Caption: Dr. Cable clearly surprised, if not tongue-tied, by what he has been shown by Junkk.com JunkkMale... me...  of our cable-tie from bottle cap reuse concept, ‘The RE:tie’

Sorry about that.

But he and I thought it funny.

The 'he' in question being Cabinet Business Secretary Dr. Vince Cable.

The rest I'll nick from my press release, but suffice to say karma was looking out for me when I lobbed up at a local networking lunch that led to a chat with local chamber representative which in turn lead to a rather nice opportunity being offered by a rather nice bunch....

HerefordshireGreenlinks & Chamber of Commerce hosted an event at The Courtyard yesterday, visited by MP Jesse Norman and also Business Secretary Dr. Vince Cable.

Dr. Cable toured the Green Expo, and took great interest in the many environmental concepts and businesses being exhibited, being especially complimentary later in the Q&A session, held in a packed out theatre. Replying to a question regarding business support by Junkk.com’s CEO Peter Martin, having seen their ‘RE:tie’ reuse ‘packaging strip into cable tie’ concept, Dr. Cable referred to it with the comment: ‘Brilliant ideas, such as yours’. We are sure the concept’s Cable-tie reuse feature, and brilliance, were in no way associated in the canny politician’s mind when he said that!

Says Junkk.com’s ‘Junkk Male’ CEO, Peter Martin, ‘The Secretary of State’s full remit is ‘Business, Innovation and Skills’. I think he has gained a great appreciation of how much the last two exist in Herefordshire, and in particular our little neck of the woods. As to ‘Business’, well, for us at least, two out of three is a very good start. I’m happy to note Dr. Cable’s positive shared thoughts on helping matchmaking complementary talents to create effective, sustainable, profitable environmental businesses to contribute to the growing UK green economy, at home and abroad’.

The Q&A was quite lengthy, but worthwhile, with Dr. Cable, and Coalition Government policy, challenged on many topical issues and concerns. Dr. Cable replied at length, and in some cases offered reassurance, especially in areas of support for maybe less business-savvy innovators, particularly ‘green-related’ ones, referring to possible help on mentoring via BIS Local Innovation Centres and Local Enterprise partnerships: ‘supporting areas as much as things’.

Ross-based Junkk.com is now no stranger to the House of Commons and its inhabitants, being presented there recently with a coveted 'Green Apple Award' for the RE:tie, adding to an already well stocked international collection for reuse ideas under the Junkk innovation and design banner.

Concludes Mr. Martin: ‘Going greener need not be nag or nanny; it can be truly rewarding, in £ terms too, and hence an inspiration to all. Dr. Cable’s encouragement and.. who knows… something more tangible in support terms later is great, but just as nice for me was young visitor Lucy who spent a long while asking about everything at the stand, and left saying it was all ‘awesome’ and she would tell all her friends. For a social media-based concept like Junkk.com, that… is gold… or should I say ‘greendust’!’

----

Questions posed at the Q&A here http://www.herefordshiregreenlinks.info/discussion-forum/articles/articles.php and by Peter Martin here http://www.herefordshiregreenlinks.info/discussion-forum/articles/view-article.php?id=00000047

----

On balance, a good time was had by all. Now, if this doesn't lead to hooking up with some money making experts... what the heck will?

DON'T MISS THE HEREFORD GREEN SHOW - MONDAY

Time for a repeat, and a post to leave up a few days...

We shall be there, with a bunch of Junkk. And, as they say, 'questions will be asked'. Well one, by me, at the Q&A.

WHAT:  Greenlinks Expo Event

WHERE - at The Courtyard

WHEN - on Monday 2nd April 2012.

Venue: The Courtyard, Edgar Street, Hereford, HR4 9JR.

Parking: Parking is located outside the courtyard and also over the road behind the Football Stadium, please note that they are Pay and Display car parks.
 
TIMING: The exhibition opens at 6.00pm,  The exhibition will end at 9.00pm. 

Agenda

4.30-5.30pm                       Set-up for Exhibitors                                    
6.00pm                                 Exhibition Opens                           
7.15pm                                 Seminar with Vince Cable starts
8.20pm                                 Seminar finishes
8.20-9.00pm                       Exhibition re-opens
9.00pm                                 Event Close

www.hwchamber.co.uk

PLUS!!!!!

GREEN BUSINESS SHOWCASE & QUESTION TIME WITH VINCE CABLE

In partnership with Herefordshire Greenlinks
Monday 2nd April, 6.00-9.45pm, Courtyard, Hereford, HR4 9JR
Question Time with Vince Cable: £5.00
To post your questions to Vince Cable simply log onto www.herefordshiregreenlinks.info and visit the discussion forum page.
For more information contact the Events Team on events@hwchamber.co.uk / 0845 641 1641.
                                                                .                                  

Can stand the competition...

... plus bottles, jars, cartons, etc.

On matters triple bottom line, I noticed this story and asked for the Press Release (much too lazy to rejig much as it doesn't need it). Seems some can make green out of, well... green:

‘Innocent’ named as most admired brand for its environmental approach to packaging

Packaging professionals have named ‘Innocent’ their most admired brand for its environmental approach to packaging according to a new survey released today.

The survey, put together by packaging trade show specialist’s easyFairs, questioned 289 packaging professionals, asking them a number of questions, of which one was to openly name a brand that they really admired for its green packaging approach. In response 10% suggested the ‘Innocent’ brand, followed by ‘Marks & Spencer’ (7%) and ‘Kenco’ (5%).

Matt Benyon, managing director at easyFairs UK and Ireland comments: “Innocent have made tremendous steps over the last few years in making their packaging better for the environment, from using food grade recycled plastic in their bottles, to making their cartons from 100% Forest Stewardship Council certified material. They also have a very strong sustainable packaging policy in place.”

He continues: “What impresses me most, is that we asked all those surveyed to name any brand they like, so to have 10% come back saying ‘Innocent’ is quite amazing, and just shows how Innocent get things right in not only the green packaging side of things, but conveying their green message across to its peers and consumers. A lot of companies are doing great things out there, just they don’t tell us, which is a real shame.”

Indeed, over a quarter (27%) surveyed, admitted that they were doing lots when it comes to environmental packaging but not shouting about it.

However, when asked what is driving their packaging decisions at the moment, top of the list was cost, with a huge 69% stating this. Over half (58%) also said that the tougher economic climate means they are less likely to introduce more environmentally sound packaging unless it saves them money as well.

This shows that there is still a battle between keeping costs to a minimum and improving environmental performance of packaging for most professionals working in the industry.

Matt explains: “Our survey showed that 46% are interested in greener materials, but it’s paying that bit extra for these materials that is the problem. It’s that catch 22, companies need to keep costs down, but also understand the importance of having a proactive approach to environmental packaging. At the moment too many companies are still afraid to take that risk to switch to a greener solution, unless it costs them less, which in most cases is unlikely. We all know that Innocent is not the cheapest of products on the market, but it has educated the market place on environmental issues and how purchasing their products can help, which is why they have become so successful.”

Without a doubt, and issues that many professionals identify and agree with. For example over a third (35%) said that it is the brand owner’s responsibility to educate consumers on the positive effect that environmental packaging has. 75% of those surveyed also admitted that it is the customer who is driving them to improve their green packaging and 66% said that their environmental performance was important to their consumers of their products. It’s just delivering at a cost that works for them.

Matt comments: “I do think we’ve come along way, and packaging professionals are doing a lot more than they ever have done compared to previous years to meet the ‘green’ demand from consumers. For example, we asked our respondents to be truly frank, and rate on a scale whether they could be doing any more to reduce the environment impact of their packaging, where 10 meant they couldn’t be doing anything more. 65% wrote down either 7 or above, which is very promising.”

Elsewhere the survey also showed that the toy industry is the most guilty of over-packaging, with 26% thinking this. Whilst 61% thought that the cosmetics/perfumery/toiletries industries were the most innovative when it comes to packaging.

Now this is all very interesting, given Junkk.com's ongoing efforts to promote RE:tie, especially given the latter's latest research to show that there are ways that consumer can be delivered eco-innovation that also translates into sales. Extra and/or sucking share from competitors.

By sheer coincidence, Innocent, or at least one of its founders, has cropped up today with a competition we have been invited to enter: BBC's 'Be Your Own Boss'

Now, I have entered too (sadly Innocent have shown no interest in RE:tie, despite its obvious relevance to their brand and environmental commitments, so no point rehashing that route. Luckily, Yoda-like, 'there is another') so if, in sharing this you enter and kick me off... at least put in a good word!

Water, water everywhere...

...and the problem is, mostly where it is is not where it is needed.

Or when.

The current glorious weather we are enjoying is to be enjoyed, but it does carry a caution.

Clear blue skies... means no rain.

No rain for too long means parched gardens.

And... hosepipe bans.

http://www.telegraph.co.uk/earth/earthnews/9138165/Hosepipe-ban-announced-for-8-million-as-drought-bites.html

http://blogs.telegraph.co.uk/news/geoffreylean/100144383/drought-in-britain-whats-the-worst-case-scenario/

Of course, the issues are not so clear-cut as often made out:

http://www.express.co.uk/ourcomments/view/307718/Basic-engineering-could-sort-out-our-water-shortages

And hence, speaking of basic engineering, I am proud to bring you the latest Junkk creation, albeit one for personal use.

What have the Romans ever done for us, eh? The Martin Mk #1 aquifer is now up and running. Well, not yet as there is not a drop falling from the sky. But when it does, I am having as much as I can to keep for when needed. And those years of keeping old guttering from the roof renovation.... vindicated!

Raising an interesting question. Is the term 'hosepipe ban' in any way a legal definition? Because I will be seeking to use this water if necessary to water the garden... with a hosepipe, from such bowsers (boning up on all the round and square gutter capture devices as we speak, to get every drop off the house roofing too). No issues with my neighbours, but what if some nanny state numptie decides to stick an oar in?

At least the spirit of Heath Robinson is alive and well still.

EXPO - Green Business Showcase - Hereford

I'm a sucker for a show.

Despite not having as such, 'a budget', and so far selling little, if anything to cover costs, I still get seduced easily into various schemes that offer the promise of 'selling' Junkk.com further and wider.

And so it is that we shall be standing at (as kindly supplied in a blurb invite from our MP) the following:
--------------------

Hosted by Herefordshire Greenlinks, H&W Chamber of Commerce and Herefordshire Council

When: Monday 2nd April 2012 @ 7pm

Venue: The Courtyard, Edgar Street, Hereford, HR4 9JR.
This is a public event where the Secretary of State for Business will answer our questions about economy, business, jobs, prosperity, and environment in Herefordshire. Individual tickets can be booked through The Courtyard on 01432 340 555

There will be a Green Business showcase of innovative local enterprises in the foyer;  anyone who would like a stand in the showcase contact H&W Chamber of Commerce 0845 641 1641 xt 235.  To post your question to Dr Cable, emailinfo@herefordshiregreenlinks.info 2 weeks in advance

Timetable:
                                   
6.00 pm                   Exhibition Opens
7.00 pm                   Main House Theatre; Introductions and outline of the event; 
                               Herefordshire Greenlinks, H&W Chamber, Jesse Norman MP
7.15 pm                   Question Time with Vince Cable starts
8.20 pm                   Question Time finishes
8.20-9.00 pm            Exhibition re-opens

Cost: This is a public event -tickets are £5. 
----

Do come along and say hi.

Not quiet sure what I will be presenting, as they are still vague on what the space will be, or can handle. I am working on a 2m x 1m footprint and not much else. So nothing fancy. RE:tie for sure, plus maybe a few of the best Junkk.com ideas made up.

I also have been prevailed upon to pose a question to the guest of honour, and it may be viewed, with others from fellow exhibitors, here. Though I have been given a version of it that has been supplied back, editted for me to intone.

On that, we shall see.

I am hoping, for the investment, at least a cheery wave from a government big-wig (and, who knows, a helpful answer to my question), plus a bit of support from the media who will doubtless be follwing in his wake.

Not promising so far, as the only ones to call to ask what we are doing are the ad sales guys trying to flog a slot in the supplements they are all producing. I did ask if editorial may be interested, but they seemed less than keen to transfer the call.

With luck, bells and whistles on the day may see some coverage.

Smart Mums Go...

I am pretty green.

And that includes on the credulity side, so if there is a spoof to be played, I'll be the first victim.

However, I must say I rather screeched to a mental halt at this ad in my local paper.

Are they really trying to say, to the extent of blowing a fair whack on the message and media, that the perfect gift from cash-strapped kids (even middle--aged ones) to their Mums on Mother's Day is a... £26 licence to throw out garden waste?

Now I know there are many and varied Mums out there, but in the 'thrill' stakes, perfect gift-wise, I'd say that was kind of a stretch, even for the most optimistic local authority.

It never hurts to ask

Well, you'd think, especially if you are a reporter.

Junkk.com is now an old lady.

What cost tens of thousands to custom create are now free, infinitely better scripts.

Sadly, you cannot plonk a '12 Veyron engine in a '98 Volvo just like that, if at all.

So we muddle along.

Hundreds if not thousands, monthly, accept that, and we thank you as much as we hope you feel you have gained from the Junkk.com site.

But a few... a very few... seem to think they are the only time-poor folk who can get inconvenienced by the fact that IT is not all black and white, zeros and ones. Gremlins and glitches are the order of the day. This post is being crafted using yet another new incarnation of Blogger that will take some getting used to, warts and all. That's Blogger, of Google fame. Junkk is not quite as well resourced to cope...


The following query has been submitted from the Junkk website:

I'm a journalist, currently writing about recycling and decided to visit your site. I honestly feel you make people jump through too many hoops to gain access to any useful stuff on your site. I signed up but never got the email. I'm not surprised there is nothing under 'print' on your media page! I would have written about you in my women's mag but have given your site too much of my time now and will go elsewhere.
Crazy.  If you want to be useful, make it easier for people. 


Now, we do our best, and try and sort things out as quickly as we can, explaining where and whenever we can as we do so.

I think this 'journalist' (from the email addy in fact  a freelancer) had a bad day and decided to take it out on me. Unfortunately, and perhaps unwisely in this 'grin and bear it' culture the double standard media estate inflicts, I had also not be having the best day either...

They do say that the most valuable consumer any business can have to learn from to improve is one who cares enough to take the time to complain, so we must thank you for your input.

But as you will gather, we are somewhat at a loss as to what more we can do other than apologise yet more than we do on site for the inconvenience you have suffered.

Junkk.com was created for us over a decade ago, using the best advice and design input available at the time, and as many things have evolved in site design, navigation, social media, etc it is now admittedly positively antique.

However, given it cost a lot to create, still does to run and populate, yet remains free to all, there have been limits as to what can be done to improve as it would take a small fortune we don't have.

We presume the 'hoops' you refer to are the registration, as a few have over the years expressed frustration.

ANSWERS - http://www.junkk.com/faqs.asp?slevel=0z366z1076&parent_id=1076 >
REGISTRATION ISSUES - http://www.junkk.com/faqsarticle.asp?slevel=0z366z1076&parent_id=1076&renleewtsapf=96

Solution routes are even covered on the registration page:

If you suspect you have not had back this email and/or an activation, please write to us at info@junkk.com (don't worry, someone will read it and respond/help) and we'll see what we can do!

But once that is completed there should be no further barriers to enjoying the full site and all that is shared therein.

This registration requires only the filling out of a short form, involving name, email (for contact) and first block of postcode (to enable distances to be advised between users on such as JunkkYard, a feature many appreciate). Plus a user name and password. And two opt-ins. These do not seem overly onerous even today, and especially compared to some.

It is in fact not mandatory to register, but you will always be prompted to accept the t&cs at each stage if not, for the reasons given below, so it helps to do so.

It is necessary to ask users to accept t&cs. This is a legal requirement to protect ourselves and others, such as brands, whose products may be cited and, sadly, abused by those of malicious intent on making vexatious claims for compensation, for instance if attempting a reuse idea posted by another user over which we have no control. That... is... it.

The are many other sites of course, but few do what we do, or often as extensively with data and instructions. And some sites, interestingly enough government or quango or NGO ones, we do notice actually still break the law in being 'simpler'.

Most seem to accept the constraints we are under and have to pass on, given all the positives there are to enjoy once registered.

Certainly the several thousand opt-in newsletter signees, and the users who keep coming back, at a peak giving us a monthly unique visitor level so far of 130,000. Also such as Poundland, happy to support by using our URL on all their packaging and home pages. Even Government endorsers such as Direct.gov or media such as the BBC, Express or Guardian, who asked us to run a national reuse competition for all 330,000+ readers. Plus women's magazines such as Women's Own, Marie Claire, etc. Or features in books by such green issue authors as Sian Berry or Tracey Smith or Karen Cannard. None of whom seem to have had any major issues.

 I'm not surprised there is nothing under 'print' on your media page!

Not sure that is correct:

ABOUT - http://www.junkk.com/index.asp?slevel=0z301&parent_id=301 >
MEDIA SECTION - http://www.junkk.com/index.asp?slevel=0z301z739&parent_id=739 >>
STUFF ABOUT US - http://www.junkk.com/index.asp?slevel=0z301z739z870&parent_id=870

A bit out of date to be sure, but plenty more where all those came from... when we get the time to add it.

All easily provided... if asked first.

The double opt-in confirmation was an industry standard at the time, designed to ensure the highest levels of data protection. You sign up, we email back to ensure it is you, you confirm, and bingo. Wish it could be simpler, which it could be, but we'd run some risks with the data commissioner and in any case do not have the funds to change. It is a real pain, for us as much as any who fall foul. Did we mention this is a free site?

You mention you did not get the confirmatory email. This can happen. Maybe our end, maybe in the ether. But we also know that things like spam filters and/or firewalls in users' PCs or at their ISPs can take their toll.

That's what the question form or email is for. You had a problem, and posed it. Lucky it was read within a day if, it appears, even too late at that. Not sure many sites, like Google (we are currently having a nightmare with problems on the Blogger platform, with no one human to appeal to) twitter or FaceBook or even eBay or Amazon do that. Do they?

We have looked in the system and there you are. For what it is worth you are now confirmed registered. Sorted. We'll also ask our new IT gurus, again, if anything can be done that is effective, legal.. and cheap.. to make it better in this regard.

We also note that your article is about recycling. Whilst this is covered too, do note the site is mainly about reuse ideas. There are many, and more thorough, on just throwing stuff away, if more correctly. We prefer it stays in the home, to save £ as well as planet.

If that is still relevant to your readers, it seems a pity they are not to be given the opportunity to learn of it because you, not uniquely but rarely, had some issues that may not have been ours to control, and could not wait to be answered and assisted with.

If you want to be an effective journalist, you might reflect on that as you 'go elsewhere' (where comparable, exactly, we are not sure) for what may fit with your high expectations on convenience, but maybe nowhere near as (re)useful or relevant. You could mention the problem in review, and having now read this maybe add what might be expected but then offer the explanation to prepare and even help us find a person qualified to help with support in skill or money.

We'll be sorry to lose you as a user but from your tone that seems inevitable. Maybe in the circumstances no great loss all round as your critique seems exclusively negative when so much else was possible. And rather lacking in accuracy on a few points in just one para. Not the rarest of traits from some 'journalists', of course.

If you want to make a difference, try and be more understanding, and pleasant. We don't charge, we don't make demands. That you get paid to do so in such a manner is an interesting, if regrettable contrast.

But thanks for the heads up reminder that we could improve if we have the resources. Given what some others get handed from the public pot to build, staff and run... and then see fizzle and die as Junkk.com endures, and is appreciated around the world, seems to be the really crazy part.


Junkk has its faults. Many. But we will either try and fix them or help overcome them to help those kind enough to use it. IF ASKED.

Addendum - Speaking of wastes of time, and as predicted, the journalist in question has responded to ask that she now be removed from the database. Happy to comply. One has to wonder what restricted bubble her readership will be exposed to on this topic, or any other. I wonder if she will sneak in a reference to Junkk.com anyway, if not in a good way? There is after all, no such thing as bad publicity. And all this will have served:)

EASYFAIRS PACKAGING 2012 BIRMINGHAM BIG PACKAGING DEBATE - A Review

Sadly, I missed this year's ECOpack.

More specifically, I am sad to have missed a few of the seminars, as frankly it was getting a bit wearing tramping endless corridors year on year past booths screaming 'Green' when what was on the shelves didn't really seem that way and, worse, 'innovative' when I'd seen it all before.

However, family flu and fatherhood duties prevailed.

So the best I could manage was this video:

http://www.packtv.co.uk/2012/03/easyfairs-packaging-2012-birmingham-big-packaging-debate/

All things considered, not bad. Certainly I'm up 120miles' worth of LPG, £8 parking, most of a day and a few overpriced coffees.

The (roughly 1 hr) debate is carved up into 5 chunks.

And the basic theme, I'd guess (though halfway though a spanner is thrown) is the elusive icon that is 'Sustainability' in, given the event, packaging.

Though a few areas of environmental philosophy did get dragged along for the ride too.

The panellists were spread across a broad swathe of relevant industry bases:

Kevin Vyse - Chairman, and a fair one, with a broad knowledge base

Dominic Box - Research, and voice of the public (ish)

Tom Heap - Journalist

Prof Rob Holdaway - Design guru but also 'eco' advocate

Stuart Ledrum - Sainsbury's, voice of retail and hence the spotlighted packaging 'baddie'

Dr. John Willaims - NNFCC - Scientist and voice of the state(ish)

I don't propose to here go into a blow by blow. Watch yourself if you have that spare 60 mins. A high-ish powered group and so of potential value.

I just have a few observations.

Top of the tree was how little they seemed to really be sure of, and hence have to offer by the end.

It was interesting, if inevitable, how quickly where each made their money from guided their answers.

But I was truly struck by disconnects. The major one being that between industry, media and the consumer, in what is desired, offered and appreciated.

But also pure pragmatism. For all the fine words, few seemed able to square the circle between growing economies, making profits... and reducing impacts, especially with consumer waste. Which is, after all, what packaging ultimately ends up as. Eco-monics seldom results in improved eco-logy. Seldom, but not impossible.

So, again, I was disappointed to see a lot of talking being talked, but less walking going on, or even looking likely.

It was interesting that Dr. Williams mentioned (I think in that last panel) all the mixed messages there are, but he also was the one to acknowledge how much is still heaped on the hapless consumer.

Dominic Box was perhaps more often the one to try and raise the consumer's real motivations, but it was a shame not to hear end-benefit mentioned. Also Kevin Vyse did raise poor old Joe Public really not being too connected with inter-industry obsessions.

In fact all mitigation was pretty much focused on one re: recycling. I don't think reuse got a single look in.

Tom Heap seemed to rather revel in playing the cynic, and stirring the others up. His vocal trashing of the word 'sustainability' as having any value at all was a treat for any student of body language.

There was also a fair bit on labelling, and what it can or can't do, or indeed what the public makes of it.

I have to say some seemed rather wedded to the notion, perhaps with contracts in place to measure such stuff, but I was more with those who thought the consumer really could give a fig, even if they were comprehensive, accurate or placed in large enough type. Rather a hefty wadge of quango obsession and media PR-to-news down the pan there, I'd hazard.

Bio-plastics were touched on, but really not in more detail than most arguments any interested will be aware of. Not that it doesn't need talking about, as too often I feel these are trotted out as the saviours of packaging by those seeking icons, when in fact the cradle to grave aspects are far more complex and worthy of challenge.

So... I found it a useful hour of my time. However, mainly to have confirmed that there are a lot of folk making a lot of money talking, and possibly about all the wrong things.

Or with the wrong people too often.

And I have some research to prove it.