Thursday, May 31, 2007

Dell Hell, Redux

They may make reasonable kit at a decent price, but by heavens their customer service system is enough to make one want to hit the blog wires and pen some bile just to vent off the steam.

A wee while ago, I had a message on my answering machine in a lilting Irish brogue, to the effect that I had a new customer service manager, and it was she. No number, no email in complement... no idea how this would end up.

Yesterday the replacement warranty offer on one of our older PCs expired. I had a letter saying it could only be handled by phone, so a few days ago I dialled that fateful number and ended up in a very dark place.

Endless robots who spoke a kind of English listened to what I was trying to say, ignored it and told me what they had been told to tell me. Twice I was cut off. A few score times I was transferred around the world to be asked the same damn question about my inside leg measurement I'd given previously.

And all the while I kept asking... pleading... that they got a message to my account manager that I'd like to talk about this with her. All said they would do so, and now what about this warranty?

I even emailed.

The result? Well, no call back, it has expired, and you know what? I think I'll use the PC 'til it dies and then not bother replacing it. Or buy one from someone who understands customer service. Oh, and the importance of doing what it takes to ...sell.

Dell, you really need to figure out where you are trying to be, and how you are not helping yourselves get there.

Phew... now I feel better.

BBC - PC maker Dell to cut 7,000 jobs

And a side order of soap with your shampoo, sir?

Only organic for me darling

I have no problem with folk blowing their hard-earned any way they like, especially saving the planet in the process, even if it doesn't make much sense financially.

Where I do draw the line is if the enviROI doesn't add up. This is the cost to my kids by a fad actually suckering the totality of the system for a short term marketing gain.

Sadly, it is almost impossible to assess fairly, or in a way consumers will be able to grasp, especially with packaging having to accommodate about a page of A4 with all the pointless, contradictory, a**s-covering, target-meeting, box-ticking guides we already have and are going to find joining them.

And then all we get is those brands we thought we could trust to guide us, like Fairtrade and the Soil Association (plus a few pro-Bono charities), having a spat on which ethical aspect is more important, and it all dissolves into farce.

Still, while there are those who are sincere, some will simply make more quick green-dosh as the planet bleeds.

Yours, with an airflown cherry on top...

Many publicities can these days be stirred up with bad publicity.

Nice to drift over to the world of ads once in a while.

Dr Martens sticks boot in

This commentator (never been called that before, so I'm climbing aboard the bandwagon) could care less about the ad (though asking the relatives might have been polite), but is fascinated by the process surrounding the apparent 'furore'. Was that the term in the original release used to kick-start it?

When I first read about this it seemed to be some kind of student competition that got taken too far, and without the knowledge of senior agency or client. So far, so tee-hee...whoopsie: 'They didn't die with our boots on?"

Now it seems it is/was a commissioned piece, using a high-profile photographer, for a one-off 'authorised' insertion in some medium I've never heard of, like that would render it in better taste than being seen anywhere else. As most awards hounds will tell you, it's quite easy to get a dodgy bit of 'edginess' mainstream with a complicit agency/client/minor-medium cabal, a little bit of MySpace or YouTube to 'find' it has been spread around, with a nudge from the PR division to kickstart the Daily Mail, and...ta-daa: a bit more than was 'intended'.

So... what next? It was all actually a big hoot to get a bunch more PR value than the original, rather average concept warranted. Surely not?

Bless.

Crap ads don't hurt people. Being complicit in helping sell them for a few cheap ratings points does.

BRAND REPUBLIC

Witches' Knickers

I have pretty much given up on BBC Breakfast News now (and they on me, so not much to lose), as they have pretty much given up on news, or at least reporting, in favour of creating visuals of press releases.

However, around the cornflakes it can still often be lurking on in the corner, and I just caught the tail-end of the latest worthy initiative surrounding plastic bags.

Now as I missed the beginning I am not quite sure what it was all about, but here's a link to today's programme, and as this will soon disappear to the initiative in question: mosbags, guerilla bagging.

Sounds fun. No harm. Good luck to them.

But, now, enviROI.

I learned something. 'We' apparently demand/use/dispose of 290 bags a year, and the reporter was seen under a pile of them. Yuk. Thing is, how much plastic is that? No, really, how much? I don't know, but ignoring litter (which IS an issue) and killing wildlife (ditto, though I wonder how much other rubbish in the sea and fields does more), in terms of plastic weight (not volume), how much are we actually talking here? As the aspiring beneficiary of the RE:tie's contribution (though that is turning something that has no use, save disposal currently, into an actual second useful item) I am the first to wish to say every little bit helps, but context is important. If compressed into a block, how many Albert Halls are we talking here or, more personally, how many bottles of fabric softener for example, with one in our kitchen now destined for the bin because I don't know if I can pop it in with the PEP fizzies in the local plastics skip - which to me is a MUCH BIGGER ISSUE!???!

As it is a critique sometimes levelled at much that Junkk.com and I come up with, I also wonder about consumer uptake.

With a family of four and time pressures, my trips to the supermarket are few, far and frantic. What I have done is kept several cardboard bottle carriers in the boots of both cars, which I take with me and pop in the trolley. These make a big difference to the bagging, and with bottles double bagging, that used to be done. I also have a few score hemp jobbies from council shows and eco-expo giveaways, which it now occurs to throw into the mix, too. So this piece has done its job with a slight awareness boost, and credit to them.

But I have to say I need about 10 to handle it all. I noted that this piece was again a bunch of young, single, urban trendies, on foot picking up a sarny and a bottle of Evian (how many bags' worth?), and again wonder how that equates to a harassed parent trying to get the week's shopping in and done.

Personally, if one were organised, I always thought the crate system was better, though the sheer amount of plastic making them seemed huge and possibly poor enviROI from the get go. But the word there is organised. For spontaneity, we are back to remembering to take these no so little bags with us. For a 5 item dash to the corner shop, why not, but for a bigger effort, by foot or even car, how many are going to go there (though logically why not if you are to struggle back with several laden bags) with all these efforts hanging out of your pockets? There is a supposition one is just carrying out that task, from your home base. Is that practical? Is it going to be done?

But, as noted, other countries seem to do fine, and waste is waste, so it must be addressed. I just wish we could be a bit more joined up, recognise some practical realities, and sell it in ways that might appeal beyond a twenty-something BBC researcher's local street community and PR mates, authority box tickers, real-issue, greenwash-distracting, knee-jerk marketers, etc.

Finally, and on a practical note, I was also a little intrigued by the reporter's choice of recycling bin for his 290 bags at the end of the piece: what looked like a street skip. Now unless there are industrial sized collection facilities in his neck of the woods, I'd hazard that all that ends up in there ends up in a landfill, and so to ensure they stand a better chance of actually being recycled would probably advocate popping them in the bin at the supermarket that says 'plastic bag recycling'.

Wednesday, May 30, 2007

'Ah'll be barck'

It's spooky when a reader reads what you are reading at the same time, so I'll give Dave of Solarventi a credit, and as writer as well (saves me some RSI!):

A claimed method of direct CO2 extraction from the atmosphere using sorbents – don’t know if it could work on a massive scale but it certainly sounds interesting - http://www.gizmag.com/go/7341/

But when I thought about it for a few minutes, I became rather less enamored of the idea – I can’t help thinking that this sort of solution is perhaps akin to curing a consequential symptom rather than the underlying root cause?

I can see the headlines in a few years now – “Every house should have one! Erect your own CO2 absorbing tower in your garden and continue to fly, drive and burn carbon as much as you like!”

Couldn't agree more and, harking back to a blog on this subject many moons ago, I do recall the movie Total, er, Recall, starring one Arnie. S. Though in that flick it was for good, there is a powerful image at the end of solidified blocks of gas being released and changing the atmosphere in a moment. The towers in the pic even remind me of the movie.

Imagine a bunch of freeze-dried climate gunk suddenly deciding to erupt! I'm sure it couldn't happen, but....

Critical Acclaim

In a few minutes I'm am looking forward to be visited by representatives of Gloucester University, with a view to seeing how they may help me (and, with luck, and in the spirit of barter, me them).

Frankly, the one thing I am desperate for more than anything is manpower, so while it would be silly to divorce this from money, my dream assistance is simply the gift of time.

Lack of it defines our lives, and so much these days that is poor can be firmly laid at its door as a reason, if not excuse.

I know I am in danger of failing what Junkk.com sets out to be, which is in part a positive resource, and in the form of this blog a constructively critical eyebrow check on what's being spewed out in the name of green, much of which actually isn't very, at all.

One thing that keeps the site perky is new information, and a major source of this is from press releases sent. Actually I have not uploaded one in months, simply because 'I haven't had the time' (rubbish... I have, so long as I didn't eat, see my kids or watch a bit of TV at night). Which is a shame, as there is soem great stuff to share.

Another reason is that I am uncomfortable just cutting and pasting a bit of PR simply to bang something out, as often there is the need for a bit of critical analysis as to who or what is being served by failing to do so.

There's just one of me, for now, and so I hope I can be cut a bit of slack in this regard. Others, with more funding, resource and, one would hope, journalistic experience if not integrity, have less excuse.

This, from Dave at Solarventi: Even the big banks...

...are jumping on the bandwagon now! See http://news.bbc.co.uk/1/hi/business/6703679.stm
Seems to be a BIG announcement but with almost no substance on just how and what they’re going to do.

Quite.

BBC - Banking on green gesture?

We open with a helicopter shot of the Maldives...

In the spirit of boundless optimism, all my TV scripts started that way. Sadly, never once did it come to pass. I doubt it was much to do with nascent eco-concern on my clients' parts.

So I was interested in this:

Agencies risk axe from COI roster over eco credentials

What counts as a 'valid environmental policy'?

Is it ticking some boxes to keep yet another overstaffed quango in business, or actually engaging in tangible practices across the board that lead to a genuine enviROI?

Tuesday, May 29, 2007

Nice guys don't get printed

Hey, it has been a long day...

Working from Home May Produce More CO2 than Going to Office

pfft. I like that.

These days there are too many studies that seem intended to achieve little more than stirring the pot and getting the issuer some PR. Job done, I'd say.

It's all been pretty much said already, but as I'm in my home office in the UK let's offer 2 cents. Yes, in winter the heating is still on during the day, but there are these odd little fellas over here we call radiator thermostats, that allow you to tune the room. And, frankly, with a wife and two kids the rooms being heated the rest of the time don't go too low either as they would howl spousal/parental abuse if they are not erring on the toasty on arrival. And there is the notion (upon which I stand ready to be educated), that it may be better to maintain a well-insulated trickle constant rather than allowing to cool and boost heat up too often.

As to a/c... not yet! With global warming... give it a few years. All I know is when I lived in Singapore, with a daily 32 degrees C and 98% humidity, I did just fine with a fan to keep the air moving.

And for the kettle, well, we have a nifty number here called the ecokettle. Does one cup on demand in 30 environmentally-friendly seconds. And I don't have to make one for a bunch of folk that no one quite knows what they produce or even do anyways. Wit titles like 'Director of...' well, you can think of one.

Plus I get to walk with my kids to and from school and work whilst watching the swans on the River Wye.

It's all a tad moot, as I ain't about to budge, and I doubt many others are either.

Interesting headline though. Bet it did wonders for the ratings, despite that 'may' get out clause. Movin' on...

With all the rubbish being talked, this should cheer you up

I like, as you gather, those who get on and just 'do'

Climber collects Everest rubbish

Nice one, Ken

In the no... idea

Miliband a bit green

As it is just up the road I guess I should have gone, but thank you for this review as substitute. Sadly it merely confirms everything I am coming to believe about this government's commitment to things environmental, and its competence in doing anything fair, practical and effective addressing them even if it had any notion beyond meeting targets and making various peripheral, questionably useful folk very rich

After all that has been shared, THIS is the best that they could come up with?

ps: Nice one, Mr. Hood; Nice one.

Guardian - Is political leadership renewable? - How does one get to write these efforts?

I'm a bit more concerned with whether it has the brains, remnants of public-service commitment and honesty to assess the local, national and global enviROI (return on investment that goes beyond the financial and addresses tangible environmental gains and not just target-meeting for bonus-burghers and short-term political points-scoring) of such initiatives and, assuming these to be real and worthwhile, have the ability and small vestiges of trust that are left necessary to explain it to the population in terms they can understand, appreciate and respond to positively.

What are the odds? The last few eco-outings (road pricing, chip 'n bin, etc) have not gone too well, really. Unsurprising, as most seem to have been based on trying to impose on the public penalties to compensate for a decade of listening and fudging, when a bit of early-adoption hearing and acting might have spared a few behinds from the exposure they are trying to shunt over to a less than willing electorate.

It's a pity, because so much of these efforts are needed and do make sense in an ever-more crowed world, but knee-jerks to meet targets, and issuing bonuses to departments and quangos who exceed them with more hype than substance is not the best way, IMHO, to get the public to buy into anything.

More from the Brown mouth.

I just got an invite to another talkfest, again in London. This time from COMPASS, the of the democratic left. I won't be going. Not for any political reasons, but I did a cost/benefit analysis and, even at a reasonable £22, it's too far for what's on offer.

But I did reply to the invite, from the Chair:

Thank you for the invitation; I am afraid I will not be able to attend.

I wish you luck with many of your stated aims.

'in less than a month Gordon Brown will be Prime Minister. Gordon has said he’ll listen and he needs to. '

If this is the best Mr. Brown can manage you are going to need it. I have lost count of the number of occasions where I have heard in person or seen reported that he, or a member of this government 'will listen'. This has fast become code for 'delay as long as possible until it goes away, doesn't matter any more or happens on someone else's watch, preferably after my fellow ministers and I have long gone following a long and comfortable gold-plate funded retirement.' Good for them; not so hot for the rest of us, the country... or planet.

Me, I'd like to see a little more 'doing' all round, and soon. And not the meeting targets kind, the actually doing something good kind.

Maybe you guys can prod them in that novel direction of what public service is supposed to be about again.

Being a Goddess is not easy

I just have to share this from the person the Indy has hired, one presumes at great expense, to discover, share and inspire with us all the travails of going green:

The Green Goddess

Who cannot but empathise with the dilemma being faced, with a free week looming, such that one could not face using it to fly somewhere.

But at least we can all fall back on a Health Spa in deepest Surrey, where the sun shines all week and there is a great new outdoor pool. I'm sure it's not heated, so imagine the further pain being suffered.

I, for one, cannot wait to learn what else she has to share.

Monday, May 28, 2007

Plastic Tracks



I think I can be credited by wanting to know, and hence seeking the most objective explanations wherever possible, but I have to say I just came across a couple of bits of packaging technology and application that have left me stumped for a reasonable raison d'etre.

At some stage the relative merits of in-person vs. online shopping will be clear (well, vs. no shopping at all, I guess), but as a family we do tend to prefer the latter.

Hence the men from TNT, Royal Mail and DHL are often at our door.

And they are always bearing boxes. Now, I'm the first to accept that a damaged item is not helping the planet in terms of waste of material, manufacture and journeys made, but lately the relative sizes of the boxes to the item have got waaaay out of proportion.

And, to compensate, the packing filler has expanded to match... or cope. So I now have miles of this stuff, and am struggling to find a location, suspecting that I might be only one of few who might be so minded.

I am also intrigued by the little 'eco' label on each air-sac. Better than nothing, maybe, but surely to heavens there has to be a better, equally affordable alternative?

People don't pollute. It's just their stuff that does.

People pollute

Hence not so much the elephant in the room, but the cribs?

I'm seeing a new 'Re': reaction

I don't mind doing my bit. What I do mind is being threatened with god knows what if I don't, to mainly dig out of a hole (pun intended) a bunch of pols who chose not to see this coming until now, or line the pockets of their quango and private contractor chums sorting it out (pun intended).

What a rubbish way to run a country

Looks like I'm not the only one.

The logical, fair way, is to reduce what goes into the system, facilitate the means to dispose of what cannot be so reduced (as opposed to fine first and figure out last), and incentivise rather the demonise to inspire public cooperation.

Costly rubbish technology

The logic of the letters written here is so inescapable I can do more
than add my support... and wonder why we have the systems we have,
backed by punitive legislative proposals and/or mammoth and
unworkable systems and ever more 'initiatives' to be managed
by ever more vast armies of assessors, with a thin veneer of publicly-
funded encouragement to cooperate, designed mainly to meet
bonus targets achieved by using our money persuade us to do the work...
and further reward those who couldn't get it right in the first place.

With luck and by being sufficiently upwind of the odious emanations
from these pseudo-green mandarins, if we are by the time still allowed one,
the verdict on all this can be made at the polling booth.

EcoLogical

I don't know about ready for Ozzy as it's saviour, but this inhabitant of the planet is getting a little less than inspired by those who advocate its saving as a career booster (or creative inspiration, to be generous) whilst not as, such, per se, seeing it applying to them as being practical or indeed necessary. I simply can't wait for how Live Earth pans out as a consequence.

As to pols copping the consequences of their actions, the same 'it doesn't apply to me, of course' seems to pervade every corner of Westminster, so no matter what they put in place, they will either not get to experience it or, if in failing to do so as required, pay for it.

Get the feeling we're all just a tad low on inspiration for all we're being fed? Wonder why?

You can let the green elite out of London, but...

"If you are coming to Hay this year then leave the Hummer in the garage and plug in the Prius."

The joys of going green

Some interesting comments here, with valid views on both financial (you can obviously make the choice to lose money but conduct a more eco lifestyle, and more power to your elbow... IF you can afford it) and enviROI (benefit to the planet, which often seems to be worryingly vague with some initiatives I've seen espoused, with a suspicion too much is touted, too enthusiastically and uncritically, as simply looking green without actually being it).

It all boils down to accurate information, delivered without agenda or spin, so one can make purchase and lifestyle decisions in the best interests of the future whilst trying to support a family (as a few have pointed out, it's easier being green with a wadge in the bank and/or the promise of a career funded talking about it).

Bearing that in mind, I'd say the Hummer is not only best left in the garage, but also probably also best left unpurchased. And while the Prius may be the auto-du-jour of the affluent urban eco-warrior, it may not necessarily be best to make the trip from London to Hay in if one has a stable of options in the garage. You'd surely mainly be mainly lugging a battery along for the ride.

Speaking of which, I'm pretty sure it's self charging - http://en.wikipedia.org/wiki/Toyota_Prius - 'it uses a gasoline/electric hybrid powertrain, incorporating large batteries that are charged by the gas (petrol) engine directly or by regenerative braking (cannot be plugged in as built)' - so if you do try plugging it in, you may get a bit of a shock.

Me, I think I'll keep my 10-year-old Volvo well-maintained, tyre pressures optimal, and continue to try and figure out whether Mr. Brown's successor will decide that the Treasury is losing too much money encouraging us all to go green, and whacks a load more duty on LPG, bio-whatever or 'it's not just hydrogen, it's Stuart Rose's 6 litre hydrogen-powered Beemer'.

Spinning is tops

A report on something I was present at, and had a rather different take upon.

WI flexes muscles over excess packaging

I was there when this speech was made, and examples of 'gratuitous packaging' were paraded, which lead to the now infamous 'Banana Metaphor'.

Because, in the spirit of my own education and informing the public, I asked why a cited pack of bananas was indeed so wastefully wrapped in plastic. It seemed odd to go to the expense of doing so if it was not necessary.

Considering that meetings had been held with everyone from Gordon Brown to Terry Leahy by the WI, I was a little perturbed that despite the leap to high-profile criticism, no one seemed to have tried to find out why, or derived a satisfactory answer.

Those my question generated from the floor ranged from protection from organic rotting gases to preventing food waste from singletons dropping from hands and being deemed consumer unacceptable. Both potentially environmentally sound, if true, I’d hazard, but I am still unsure as the very industry that handles this seemed to have differing explanations in justification.

One statistic, also needing confirmation, that did strike me was that food waste represents 95% of total vs. 5% from packaging, and hence one wonders why more effort should not be devoted to reducing this first?

Death, Taxes, Bank Holiday Weather...

... and 4x4 protests.

All are inevitable.

Yesterday I picked up my - very bedraggled - sons from a Scouting camp.

It took a bit of doing. They were in a glorious piece of the country, and one reason it is like that is because it is a tad inaccessible.

Now, while it was a very uncomfortable and awkward hump to get all their personal stuff from the camp to the nearest point I could get my car, the mess tents, cooking stuff, etc were... are (still - we go back if we can gain access later this week) another matter.

It got me to wondering what will happen if 4x4s are rendered uneconomically viable or, as could happen, get banned. One could argue that this would return large tracts of the countryside to a kinder, gentler, motorised-free age.

Or... that farming would cease to be practical, and we'll simply entertain our kids by grabbing a plane to where the weather is nice(r).

I just think that before things get too hasty, and to symbolic, we should be careful what we wish for.

Sunday, May 27, 2007

More Cats. More bags. But is anyone listening to the chorus?


This one almost slipped by me: SCANDAL OF WASTED MILLIONS AS BRITAIN'S RUBBISH PILES UP

It's very short, and very tabloid. But worth reading.

Thing is, will anyone pay any attention, much less do anything about it all?

ADDENDUM - A tad more:

THE GREAT DUSTBIN GRAVY TRAIN

I rather fear that this will be dropped and disposed of like yesterday's news. But considering the amounts involved, the public does deserve accountability.

Without wanting to get party political, as Shadow Environment Minister Greg Barker says: “We are entitled to ask what we are getting in return. WRAP has done some valuable work but it is not enough. We need an organisation that is more accountable and has more teeth, rather than just having more consultants, more bureaucracy and more short-term initiatives.”

I'm afraid that if this is the best that can be offered in justification, it is simply not good enough: 'WRAP spokesman Gareth Lloyd last night claimed the quango produced value for money and had met its targets to increase recycling and cut waste going to landfill. He said the salary bill had soared to pay for extra staff to cope with the increase in WRAP’s remit since it was set up seven years ago. '

This time I simply want to know what has been the ROI as a taxpayer, and enviROI as a co-dweller on this planet. I know what they have had to spend, and getting vast sums to create empires doesn't do diddly for either, and when it comes to the comms budget they have had to drive up the rates they get bonusses for improving, I'm sorry, but as an ad man the numbers simply are pathetic.

This offers an interesting complement: Recycling's green contribution questioned
Environment Agency (EA) chief executive Barbara Young has said: “recycling does not really contribute much to tackling climate change.” The comments contradict findings of a 2006 Waste & Resources Action Programme report.

I was moved to reply:

I’m sorry, but as a very confused, and hence hard to engage member of the public (what you don’t understand, or believe, makes persuasion a lot harder. And two funded quangos knocking spots off each other is unlikely to unmuddy these waters) all I need is some simple guidance on what represents good enviROI (benefit to my kids’ future) with, preferably at the same time, a decent financial ROI as a taxpayer.

I’d have to say that, as an alternative to doing nothing, recycling seems a no-brainer. What it’s costing is a much bigger issue. So it may be legitimately asked whether a slavish devotion to meeting targets is the best way other than, as this weekend’s Sunday Express seems to have raised, generating massive financial rewards for those who benefit by spending public money to boost their bonuses. Considering the PR climate and sums committed on advertising, one would blooming well expect rates to go up, so using my money to make me work for free to drive up fat cat incentive schemes seems... quaint, at best.

It’s not a matter of the EA claim saying recycling does not help mitigate climate change – as it patently can do - but simply how much of a positive it represents as a total of our consumer behaviours. And what its relative value therefore is. Especially when it comes to huge public comms budgets. It therefore seems possible that these vast sums may not have been best directed to achieve a worthwhile envROI.

And I, for one, find questioning THAT more than helpful.

Silence is Golden... balls

We seem to be drifting into some kind of a phony war across every aspect of our lives. And I mean it is being 'fought' by phonys from left and right, politically

As I catch up on the past week's emails I have had the TV on and find myself shaking my head.

From civil liberties to the environment, a succession of folk have paraded across the screen and said... absolutely nothing, either through ignorance or choice, about some vastly important issues. Gordon Brown, our next leader, is a truly dire practitioner of this technique, to his immense discredit.

Peter Hain, the aspiring DPM, and member of the Cabinet, seems to have not been in the loop of plans for some swingeing proposals to 'help' counter terrorism. Yet he infers we should give the thumbs up as an electorate.

Ditto the chroming Gallic boss of EDF energy. While I credit Andrew Marr for asking him, I can't help but not the critique levelled recently against the BBC and its celeb interviewers that they give big business leaders an easy ride. As to what we do with all the glowing gunk his proposed nukes will leave behind long after he has retired to his sunny villa, his allowed reply was that 'we should instead focus on the big picture'. Er, no. What are these actual proposals, monsieur? A promised talking shop won't do at this stage.

All these replies are based on trust. But there simply is none, with very good reason.

If the media are incapable of marshaling and reflecting our feelings on this, I can only hope the democratic process may yet to be roused to do so. Soon.