Tuesday, July 08, 2008

AWARD/COMPETITION - The Zayed Future Energy Prize

WHEN: Deadline for nominations July 31. submissions Sept 30
WHAT: The Zayed Future Energy Prize
WHAT... MORE?: From the site.

With the introduction of the Zayed Future Energy Prize, Abu Dhabi, with its international partners at its side, aims to inspire the next generation of global energy innovators – creating solutions we can barely imagine today.

The Prize will be awarded to three individuals, companies, organisations or NGOs that have made significant contributions in the global response to the future of energy.
The Zayed Future Energy Prize will encompass:

Renewable and sustainable energy sources

* Efficient use of non-renewable energies

* Conservation

* Energy policy

* Communications and public awareness

HOW MUCH: Looks free.
URL: http://www.zayedfutureenergyprize.com/THE-VISION.aspx
COMMENTS: Can't hurt. But make sure you have any IP sorted!

Sorely missed

New funding scheme for food packaging innovation

'...a tender process is underway, whereby initiatives from the food manufacturing sector focusing on reusable and refillable packaging, new merchandising and dispensing systems or product reformulation will receive funding for up to 50 per cent of the project costs.'

I guess we must have slipped their mind, what with Junkk.com and RE:tie n' all.

Ah well, back to the pointless proposal pushing. You never know; they might get interested this time.

NEWS/Commercial PR - Play that funky music, Green boy

Just had to pop this up, if only because I thought disco went out when I was in wide lapels.

PR as provided, E&OE: World's First Eco Disco Launches This Thursday!

CLUB4CLIMATE THIS THURSDAY FOR THE LAUNCH OF
THE WORLD’S FIRST ECOLOGICAL NIGHT CLUB

GRAND OPENING OF SURYA AND LAUNCH OF TEN POINT MANIFESTO
THURSDAY 10TH JULY @ SURYA, KINGS CROSS, LONDON

Each week millions upon millions of exuberant human beings head out of their houses and into nightclubs to expend large amounts of energy on the dance-floor. Mobilising vast social groups each and every week clubbing remains one of the few areas of society untouched by the green message. All this is about to change as Dr. Earth plans to launch the world’s first eco-disco and unveil a 10 point manifesto for all club owners and promoters across the world to adopt and do their bit, however small, towards saving the planet.

On the evening a number of green ambassadors will take to the decks to support Dr. Earth. Jade Jagger needs no introduction. She is the fashion designer du jour and has also stamped her mark on the music industry whilst her partner Dan Williams has been described as ‘the best party DJ ever’ by credible music industry heads such as Bestival’s Rob Da Bank and Radio 1 DJ Pete Tong. World renowned DJ’s, Coldcut whose anti – corporate, anti – authoritarian, ecological vision is well documented have created a special eco AV set for the evening. Queens of Noize unique, chaotic and cool delivery of disco tracks have assured their regal status amongst the current school of Rock n’ Roll DJ’s whilst Nathan Detroit has toured the world with his mix of mash-up music as Fatboy Slim’s support DJ.

Club4Climate and its figurehead Dr. Earth will launch Surya in King’s Cross as the world’s first ecological club, creating a green-print for others to follow. Surya itself will go beyond the concept of sustainability and into the realm of ecology, generating surplus energy to power not only the club but also neighbouring properties. Recognising the need to engender a ‘gentle revolution’ Club4Climate support the notion that it is better to include millions and not just ‘the few’ and that we each have our part to play.

Surya will put its stake in the ground as the first ever-ecological club on the planet, a flagship venture and a pioneer of ecological excellence.
The club will have a unique dance-floor, combining materials such as quartz crystals, ceramics, cutting edge technology and the dancing motion of clubbers to generate part of the club’s energy requirements.

· A wind turbine and a solar energy system will make the club fully sustainable

· An advanced alternative energy system so effective that it will produce a surplus of electricity, which will be freely donated to the private residents closest to the building.

· The club will also be installing the latest air flush, waterless urinals, low flush toilets and automatic taps to ensure maximum water saving plus the latest innovations in ecological air conditioning units.

I'm guessing the water being chugged all night still might not be tap, mind. Can't have everything, I guess.

And I'll be impressed if a Kings X roof and turbine crank up enough juice to have a surplus. I'll be fascinated to check out the system.

Have to be before 10pm, of course. Waaaay past my bedtime.

Greenbang - NEW - London gets eco nightclub - Seems others got the release, too.

REPAIR - The trouble is you'll soon fancy another

I pass this one on as it's certainly worth a try.

My lovely Singapore auntie has passed on a cutting that links to a Yahoo group that I can't access or figure out, so you'll just have to take my version.

Basically if you drop anything electronic - mobile, iPod, Blackberry - in water it's pretty much a goner.

However... there is a last ditch solution: rice.

If it isn't already, switch it off and get it in sealed container of rise asap.

24 hrs later you may find you're back to being good to go.

I am guessing that a container of silica gel will work even better, but you can't eat it afterwards, whereas, depending on where you dropped the thing (loo or a puddle probably not a good idea you might want to risk it.

I figure salt water is pretty much a killer any which way.

Please define 'talent' for me

Talent wanted to compete globally

FT - Shift in climate for responsible companies

Save the trees. And reading.

Ignoring the whole 'servers cooking the planet' counter-argument (which they kinda are/will whatever), this is an interesting thread on paper vs. online.

ONLINE VERSIONS OF MAGAZINES - GOOD? BAD? JUST PLAIN WRONG?


I have note weighed in on the eco aspects as this is not what it's about, but I have to say there is another aspect.

And that is, of the several digital efforts I have subscribed to, I have yet to read one. Just can't seem to get the mood to work with the tech. Yet on a Sunday PM in the garden I hoover through a good dozen.

Go figure.

Monday, July 07, 2008

PR OPPORTUNITY - Ch 4 Show 'Dream Farms'

I've had a call from my chum Tracey at Downshifting Week passing on a potential PR opportunity for any green-minded folk who might fit this bill.

It's from Rachel of production company 'betty':

I am currently researching a 6 part series for Channel 4 called: Dream Farms (working title). The aim of the series is to follow a number of people as they pursue their dreams of leaving city life and stresses behind, in favour of setting up a small holding, or farm. The series would aim to film over the course of a year– so key moments in the farming calendar would be captured. Its early days, but we are very keen to speak to anyone who may be about to embark on such a venture. All types of agriculturally related projects are of interest, from the traditional, to perhaps the more obscure (or becoming less so) Alpaca farming.

Throughout the series we will be looking to enlist an expert, or range of experts, who will be able to offer practical support and guidance to individuals, as they attempt to get their projects off the ground.

As you can tell, it’s quite broad brushed at the moment and I am very open to new ideas and thoughts. Any conversations would initially be for research purposes.

If you think you may meet the brief and are interested, email her direct at Rachel.Hellings@betty.co.uk

AWARD/COMPETITION - The PICNIC Green Challenge 2008

WHEN: Deadline July 31
WHAT: The PICNIC Green Challenge 2008
WHAT... MORE?: From the site. SAVE THE PLANET AND WIN €500,000!
The PICNIC Green Challenge is for people who can instigate change- creative and innovative thought leaders and their organisations. Take the challenge!
We're looking for products and services that contribute to an eco-friendly lifestyle, directly reduce greenhouse gas emissions and score highly on convenience, quality and design.
HOW MUCH: Looks free.
URL: http://www.greenchallenge.info/
COMMENTS: I think we tried last year. Can't hurt. Make sure you have any IP sorted!

Look Out Soup Dragon! Duck Tobermoray!

WALL-E

Looks a hoot. Might even spark a few more Clangers and Wombles.

Indy - Wall-E: One giant beep for mankind

Saturday, July 05, 2008

Taking the strain. Or is the p*ss?

Agendas to set. Boxes to tick. Targets to meet.

Eurocrats demand police protection from real world

Our policymakers in action. Note the comment about it being set up to look green but probably acting in addition and parallel to still doing something that is not.

Friday, July 04, 2008

AWARD/COMPETITION - Data Mashup

WHEN: The competition will close at the end of September and the winner will be announced in the second week of October.

WHAT: From their site. This is a competition about information, about communication and above all about making government information more useful.

The government produces masses of information on what is happening around the UK. Infomation on crime, on health, on education. However, this information is often hidden away in obscure publications or odd corners of websites. Data tucked away like this isn't of use to the ultimate owner of that information YOU.

The Power of Information Taskforce want to hear your ideas on how to reuse, represent, mashup or combine the information the government holds to make it useful.The next best thing is to point you at the explanation in the Guardian, where I found it first.
WHAT... MORE?: Check the site.
HOW MUCH: Looks free. With a £20k prize!
URL: http://www.showusabetterwayentryform.co.uk/
COMMENTS: If you have some use for data, and the measn to put it to good use, as Junkk.com does, might be worth a punt! Mind you, this story - UK.gov launches data mash-up competition - from the Register, spins it another way.

Addendum: Had a quick scope and have a few first thought:

Tempting.

However, I am a little concerned about IP/idea protection.

Yes there is the potential of a £20k prize, but if it's a goodie then surely the idea will be worth/generate a lot more?

The FAQ on the site clearly outlines the first, and most major danger in this regard, namely (and unlike a patent or trademark) an 'idea' a lot trickier to protect.

It's one thing to be viewed by a limited number of judges (though in the case of some gov/quango efforts I have been part of, possibly even worse), but here your concept is laid out raw and ready to rip.

And I'm hard pressed to think how many decent notions involving the use and/or manipulation of data won't be essentially web-based ideas and rather open to... 'homage'.

The trick would seem to be to tempt in the submission enough to generate a bite, but without giving away too much.


'It must be good; we spent millions on it'

I am grateful to Dave of Solarventi for this link to one the greater 'Well, d'uh's' of the year:

Government ads for climate change need a new approach

And just how much has been blown on massive green-related comms efforts to date, until just now coming to the realisation that 'The 3 'E's' (entertainment, engagement and end-benefit) are more likely to work than nanny, nag, guilt, fine or fear?

Any nitwit can do a 'we're all doomed/look how awful things are' ad and stick a 'well don't do it' finger wag and URL in the final 5 seconds to log a box tick for 'awareness'.

To effect change, the tricky bit is actually motivating folk to turn from screen and act differently... whilst not minding at all. That ain't so easy, and takes a bit of thought... but it can be done.

As almost no one currently blowing vast budgets trying seems to have managed, maybe we need new bloods commissioning, creating and approving beyond the current crop of unaccountable Gov depts, open-chequebook quangos and their generous SoHo post-strategy dining hosts... and production/media budget beneficiaries (with doubtless some truly spectacular offsetting at work here as well come invoicing time)?

Just one teensy-weensy question ......

.... are all the prospective guests traveling there by sailboat?

I can't help asking this. Starting eco-friendly holiday resorts seems to be becoming all the rage at the moment, as this from the Sydney Morning Herald exemplifies. It just seems rather incongruous that the only way of reaching Branson's proposed resort on Mosquito Island will be to fly there.

Perhaps they will only be using Virgin aircraft powered solely on bio-fuel?

Thursday, July 03, 2008

Nice jugs... or a big boob?

When I was an avid ad-man I was involved (at the very end) of many a new product launch.

By my point all was sorted, save the bit that told the consumer what the thing was, how it worked and why they could not now live without it.

All this was in the creative brief, which had the key points, but also usually came supported by telephone directories of other guff such as customer research and consumer trial data.

You don't make a massive investment in a brand new product, requiring all sorts of new kit, and then advertise it, requiring all sorts of munny, without first making sure it works.

Or... possibly... not.

Wal-Mart’s New Milk Jug Cuts Costs, Customers Cry Over Spilt Milk

Interesting to see how this new 'eco-inovation' is shaping up.

New ‘Green’ Milk Jugs Not Cutting it with Consumers

Wednesday, July 02, 2008

Looking out for your neighbours?

Or going beyond the limits of acceptability? This is not enviro related but is one of those stories that makes you think "what if it had happened here?".

The full report is from ABCNews, and concerns a certain Joe Horn, who shot and killed two burglars attempting to break into his neighbour's house.

Now here in the UK, Joe Horn would already be serving a long sentence for manslaughter; over the other side of the pond, a grand jury actually declined to indict him, so he will not even be facing trial.

Here you can be 'done' for putting the wrong recyclables into the incorrect recycling bin. It rather makes you think, doesn't it?

Red flag!

Petrolheads take to life in the slow lane

Just noticing a few comments in the main piece and thread that seem to suggest that the solution to getting back up to speed is just to go 'alternative', such as electric/hybrid.

How are these 'free' sources of non-polluting, carbon-neutral energy generated again?

I do believe it's what it takes to get the wheels turning that matters for pocket and planet; not what goes in the tank.

C... ohhhh... too?

This deserves its own little slot. Hey, what's £100B amongst chums?

How the government fluffed its renewables numbers

Frankly it should be front page.

'Apparently somebody got carbon and CO2 mixed up, said an official.'

'But the subsequent point tells a more interesting and worrying story: reductions in 2020 are interesting, but surely the total reduction in greenhouse gas emissions the UK buys with its £100bn is even more important. The government, it seems, is worried about ticking boxes in Brussels, but has lost sight of the big picture.'

Tuesday, July 01, 2008

Oh.... scrapstore

Computer autocorrects surname "gay" to.. no, you guess

On my little enviro site we often have occasion to use the word 'scrapstore'.

Sadly we have a cheap and cheerful, but rather unsophisticated 'naughty word' filter that means this very useful resource is very hard to refer to;(

I'm guessing there may well be others, too.

Monday, June 30, 2008

Battery recycling coming to the UK

Well, the collection of used batteries is - the actual recycling will be undertaken in Le Havre, France.

Odd that we don't seem to have the means or intentions to recycle them on our side of the channel. I wonder if they are going to ship back over the outputs which "can then be used in smelting works, cement factories and also as road building materials"?

Full story from Letsrecycle.com.

Worried about Peak Oil?

And wondering what plans our Gov has to account for the forthcoming oil supply crunch?

Well, rather surprisingly, our Gov seems to think that oil supplies will not be a problem and that our economy will continue to sustain and grow as the UK's demand for oil continues to grow too.

Most experts within the oil business itself believe that peak oil will create a major economic headache for the western world and most western governments are actually making contingency plans - well, except ours.

Not compulsory, of course, but if you would like to lobby our Gov to actually DO something please feel free to sign up to the following Downing Street petition.