Hmn... fishy.
I am often moved to let things speak from themslves.
These two headlines from today's Indy might well serve:
Carbon cuts 'only give 50/50 chance of saving planet'*
followed by:
Darling vetoes plans for green revolution in snub to Mandelson
And this is... er... leadership? I might also add that these two pieces are tucked away on the environment section of a very minor broadsheet of limited readership, while hammer threast to stricken celebs preoccupy many more.
* Again breaking my 'no climate change' rule, I read the comments. I also read this. No wonder few have a clue what to think, and are rather put off finding out... and especially asking questions.
Monday, March 09, 2009
Sunday, March 08, 2009
S***page*
Funny old day. April showers a tad early.
So instead of being out in the garden, my favoured weekend haunt, I was mooching about the house, with the TV on.
So it was I came to watch the Politics Show on the BBC. And, being in the region, there was a section on the West Midlands.
One of the topics was about the auto industry (of some interest here), and concerned itself with why we in the UK were not engaging in 'scrappage' (no link on the site, but I'll add one if and when it becomes more reported.
Basically it's an incentive to buy a new, 'more eco' car, by being given upwards of £2k to get rid of your old(er than 9 years... 'excuse me!) one. Very big in Germany, apparently, and hence why not here, as it's a win win for all, and the planet?
I am not so sure, and this is summarised in what I wrote:
A wee while ago I found myself in need (wife not great with black ice) of a new... replacement car. We had a perfectly good '97 Volvo, well maintained to 80k and with the potential of 80k more. On insurance we got £1650 to write it off. As environmental campaigners we took the opportunity to put the money towards a new..er ('02) exact same model... LPG.
Please explain how it is helping the environment and my taxes for me not to have waited for my £2k from the government and buying a 6litre new Jag owned by Tata?
Not sure what more I can say. Until I get an answer this seems more like a punt by those with a few vested interests, and not very well challenged by the BBC, that is hard to reconcile with a green agenda at least, though I can see an economic one. But that is a different story.
*Just lobbed that in as an homage to the Junkk sites rather over keen swear filter, which takes words rather out of context and deletes them even if innocent.
Sometimes it's best to let others, and facts, speak for themsleves
But then..
Telegraph - Prince Charles: 100 months to save the world
Telegraph - Britain has only four days of gas left in reserves
Telegraph - Climate change rhetoric spirals out of control
Telegraph - Climate change: When evidence battles with belief
Doesn't make it any easier to come to a conclusion, though:(
I fear in just these four I see all the problems, of message, messengers and media writ large.
With folk like me feeling ever so slightly none the wiser.
Telegraph - Prince Charles: 100 months to save the world
Telegraph - Britain has only four days of gas left in reserves
Telegraph - Climate change rhetoric spirals out of control
Telegraph - Climate change: When evidence battles with belief
Doesn't make it any easier to come to a conclusion, though:(
I fear in just these four I see all the problems, of message, messengers and media writ large.
With folk like me feeling ever so slightly none the wiser.
Saturday, March 07, 2009
The RE:tie - a reminder
Some may be familiar with our RE:tie concept that we are trying to market.
It has been, is, and doubtless will be a roller-coaster ride, especially as we try and assault business whose main defence against the credit crunch is to hunker down and retreat behind comfort zones rather than aggressively reach out, seek and/or embrace new ideas and USPs to ride the wave, defend and even capture new markets.
Which can be frustrating.
All I can do is direct such folk at such as this: Shoppers: Green packaging is a purchase tiebreaker
I think this rather says it all.... no more, but no less than what we claim... and offer: a tie-breaker (that word is familiar)
I merely also note, in the piece and the bar chart, that the RE:tie ALSO adds to functionality in the ease of opening and reusability areas too.... to repeat... ON TOP. I could maintain that adds to perceived quality as well.
I also happen to believe that RE:tie can talk a language shoppers can and will understand, and much more than many current 'green' initiatives pumped out by the FMCG industry, laden with jargon.
'...packaging first needs to provide value by satisfying their comfort and convenience needs. Succeed there, and shoppers just might support your efforts at green packaging—and, the studies suggest, perhaps be willing to pay a little more for it.'
It has been, is, and doubtless will be a roller-coaster ride, especially as we try and assault business whose main defence against the credit crunch is to hunker down and retreat behind comfort zones rather than aggressively reach out, seek and/or embrace new ideas and USPs to ride the wave, defend and even capture new markets.
Which can be frustrating.
All I can do is direct such folk at such as this: Shoppers: Green packaging is a purchase tiebreaker
I think this rather says it all.... no more, but no less than what we claim... and offer: a tie-breaker (that word is familiar)
I merely also note, in the piece and the bar chart, that the RE:tie ALSO adds to functionality in the ease of opening and reusability areas too.... to repeat... ON TOP. I could maintain that adds to perceived quality as well.
I also happen to believe that RE:tie can talk a language shoppers can and will understand, and much more than many current 'green' initiatives pumped out by the FMCG industry, laden with jargon.
'...packaging first needs to provide value by satisfying their comfort and convenience needs. Succeed there, and shoppers just might support your efforts at green packaging—and, the studies suggest, perhaps be willing to pay a little more for it.'
Friday, March 06, 2009
Big is beautiful, right?
Interesting article, and responses, over on the BBC Green Room, one of our featured main links.
Big Problems Need Big Solutions
It highlights the dilemmas 'we' face.
I am much more in favour of doing more than talking, so mention of solutions always catches my eye.
I am also, rather cowardly, on record as erring on dodging some highly polarised major issues, from 'climate change' to population, as so consumed and gridlocked by the extremes that I prefer to focus on where I can make more of a difference.
However, when you come to things like this you can't simply ignore the bigger pictures, and it all highlights to me how hampered we are by uncertainty.
Without going into justifications or not, the simple fact is that global geo-engineering projects will take trillions. Where the heck is that going to come from, especially short-term in a recession-ridden world, or longer term from a more populated one (unless taxes are ramped up)?
And when there is still such uncertainty, what about the law of unintended consequences. Humankind has not proven itself the best of meddlers with nature, and I think future generations might be a tad miffed if we blow our wad on a solar sunshade or unchecked algae growth that may make things worse.
Not for the first time I'm stumped. And much as I like positives, I do hope the media will not junp on bandwagons for certain endeavours without thinking to hard, just because they are big and sexy.
Big Problems Need Big Solutions
It highlights the dilemmas 'we' face.
I am much more in favour of doing more than talking, so mention of solutions always catches my eye.
I am also, rather cowardly, on record as erring on dodging some highly polarised major issues, from 'climate change' to population, as so consumed and gridlocked by the extremes that I prefer to focus on where I can make more of a difference.
However, when you come to things like this you can't simply ignore the bigger pictures, and it all highlights to me how hampered we are by uncertainty.
Without going into justifications or not, the simple fact is that global geo-engineering projects will take trillions. Where the heck is that going to come from, especially short-term in a recession-ridden world, or longer term from a more populated one (unless taxes are ramped up)?
And when there is still such uncertainty, what about the law of unintended consequences. Humankind has not proven itself the best of meddlers with nature, and I think future generations might be a tad miffed if we blow our wad on a solar sunshade or unchecked algae growth that may make things worse.
Not for the first time I'm stumped. And much as I like positives, I do hope the media will not junp on bandwagons for certain endeavours without thinking to hard, just because they are big and sexy.
In the soup
An interesting set of 'servings' in this morning's news.
I was already unclear as to why our national broadcaster was devoting prime news time to the wife of a foreign country doing some photo op work in a soup kitchen, when it soon became clear as she had obviously just served the Plane Stupid protester who then lobbed the First Lady's dollop over Business Secretary Peter (I fear his ennoblement was a step too far for me to see any substance to the honours system any more, not that I did much before) Mandelson.
However, not that he is my favourite pol, I will concede that he conducted himself pretty well afterwards, I must say.
Which brings me to the protest, and its effect. The successful 'attack' on a high profile figure (what were the security up to... or not? Maybe they'd outsourced it to Pakistan?) will have the desired result to many, namely extensive publicity. However, my immediate reaction was sympathy for Mr. Mandelson, and that takes some doing. He claimed she stated no point during her action, but I'm pretty sure I heard her mouth off quite a lot, so who knows?* And in any case the scrum who interviewed her soon after left us in no doubt that it was about the 3rd Heathrow runway. Not a bad point with a climate conference held as soon as Gordon Brown has just landed back from one of his crucial overseas jaunts.
We also were treated a lot to the hundreds of thousands of green jobs (I still am trying to equate meeting environmental aims and targets with all the rhetoric about growing economies to satisfy growing, more aspirational populations).
My ears pricked up when Mr. Mandelson was asked about the car industry in this regard, as a few things didn't quite compute, and sadly the 'reporter' (some bozo holding a mike and script) failed to press him.
First up was that I think I heard he thought cars were the major CO2 emitters in the world. Not too sure that's true.
Second was in answer to why there are notions of propping up car makers such as Vauxhall if cars are not the best thing. Ignoring the 'costs' of making new ones and simply trying not to travel so much as options, the reply was that they have plans for an electric one on the drawing board.
I have to come back to what I bang on about so often in this regard. Electric cars do emit CO2. They emit it being made, and in the generation of the energy to run them; the exhaust pipe is just in another place.
Without sensible clean generation and distribution of 'leccy in place FIRST, I can't see how they match up on any enviROI level. So my box-ticking, target meeting, subsidy-collecting, lobbyist-satisfying antennae are aquiver.
Reuters - "Green New Deal" to help fix economy
Addendum -
BBC - Mandelson custard attack probed
BBC - Degree honour Clarkson hit by pie - Different event; different reporting?
*Addendum 2 -
Indy - Why I threw green custard over the Business Secretary - from the horse's mouth, as it were. I didn't even know you could get green custard.
Guardian - This is not youthful rebellion. We see the catastrophe ahead
Times - Why I custard-pied Jeremy Clarkson - Not getting the best reaction, it seems
I was already unclear as to why our national broadcaster was devoting prime news time to the wife of a foreign country doing some photo op work in a soup kitchen, when it soon became clear as she had obviously just served the Plane Stupid protester who then lobbed the First Lady's dollop over Business Secretary Peter (I fear his ennoblement was a step too far for me to see any substance to the honours system any more, not that I did much before) Mandelson.
However, not that he is my favourite pol, I will concede that he conducted himself pretty well afterwards, I must say.
Which brings me to the protest, and its effect. The successful 'attack' on a high profile figure (what were the security up to... or not? Maybe they'd outsourced it to Pakistan?) will have the desired result to many, namely extensive publicity. However, my immediate reaction was sympathy for Mr. Mandelson, and that takes some doing. He claimed she stated no point during her action, but I'm pretty sure I heard her mouth off quite a lot, so who knows?* And in any case the scrum who interviewed her soon after left us in no doubt that it was about the 3rd Heathrow runway. Not a bad point with a climate conference held as soon as Gordon Brown has just landed back from one of his crucial overseas jaunts.
We also were treated a lot to the hundreds of thousands of green jobs (I still am trying to equate meeting environmental aims and targets with all the rhetoric about growing economies to satisfy growing, more aspirational populations).
My ears pricked up when Mr. Mandelson was asked about the car industry in this regard, as a few things didn't quite compute, and sadly the 'reporter' (some bozo holding a mike and script) failed to press him.
First up was that I think I heard he thought cars were the major CO2 emitters in the world. Not too sure that's true.
Second was in answer to why there are notions of propping up car makers such as Vauxhall if cars are not the best thing. Ignoring the 'costs' of making new ones and simply trying not to travel so much as options, the reply was that they have plans for an electric one on the drawing board.
I have to come back to what I bang on about so often in this regard. Electric cars do emit CO2. They emit it being made, and in the generation of the energy to run them; the exhaust pipe is just in another place.
Without sensible clean generation and distribution of 'leccy in place FIRST, I can't see how they match up on any enviROI level. So my box-ticking, target meeting, subsidy-collecting, lobbyist-satisfying antennae are aquiver.
Reuters - "Green New Deal" to help fix economy
Addendum -
BBC - Mandelson custard attack probed
BBC - Degree honour Clarkson hit by pie - Different event; different reporting?
*Addendum 2 -
Indy - Why I threw green custard over the Business Secretary - from the horse's mouth, as it were. I didn't even know you could get green custard.
Guardian - This is not youthful rebellion. We see the catastrophe ahead
Times - Why I custard-pied Jeremy Clarkson - Not getting the best reaction, it seems
Thursday, March 05, 2009
Rubbish needn't be a dirty word. And often anything but!
Plugs are great things.
Better yet, they can often easily be duplicated. But maybe not the kind you might be thinking of.
Just now I was talking to my tech guru, who has the unenviable job of keeping a site he inherited from someone else working, even when he 'wouldn't have done it that way'.
I was asking him about Google Analytics. Seems I should be on top of such things.
Anyways, he was guiding me through when there was a pause, and he then asked if I'd done anything lately. 'No, why?' I asked. 'Because you are showing a serious spike' he said.
And now we think we have the reason: a nice mention in a nice post from a nice person on a great blog, Karen's therubbishdiet, which is why it is on my link list.
Better yet, they can often easily be duplicated. But maybe not the kind you might be thinking of.
Just now I was talking to my tech guru, who has the unenviable job of keeping a site he inherited from someone else working, even when he 'wouldn't have done it that way'.
I was asking him about Google Analytics. Seems I should be on top of such things.
Anyways, he was guiding me through when there was a pause, and he then asked if I'd done anything lately. 'No, why?' I asked. 'Because you are showing a serious spike' he said.
And now we think we have the reason: a nice mention in a nice post from a nice person on a great blog, Karen's therubbishdiet, which is why it is on my link list.
On blogging and social networking... art & science
I went to a fascinating talk on these subjects last night at Cardiff University.
And, as a consequence, the next blog is born. The speaker, Dr. Kelly Page, shared and raised many aspects that I, at least, valued, and would suggest that if this is a topic you are interested in too (as content creator or just surfer/reader/seeker of stuff), this link is to be recommended, as this seminar, and other topics, will be uploaded, covered, and discussed.
A gifted speaker, she sparked a lot in my imagination and, I am sure others present.
As she was open to helping if she could, I have written to her, in the hope she may be able to help me with the issues, problems and opportunities I face with Junkk.com and this associated blog.
It does also serve, in edited form as a summary of some topics covered to 'give you a flavour', but mainly this shares, warts and all, what I am facing here. Read on at your discretion. Feel free to offer advice if it's constructive!
Talk about topical!
No sooner do I sit down to gather my thoughts whilst engaging in my morning trawl of the 'net and newsletters and feeds, and look what contradictory, depressing and/or inspirational information one gets bombarded with (how this is currently happened being relevant, which I'll come back to later on):
http://www.brandrepublic.com/Revmail/News/887524/Skittles-pulls-Twitter-feed-homepage/?DCMP=EMC-Revolution-Bulletin
http://www.brandrepublic.com/Revmail/News/886043/OMG-Twitter-is-like-so-2008/?DCMP=EMC-Revolution-Bulletin
http://blogs.telegraph.co.uk/shane_richmond/blog/2009/03/04/10_features_to_improve_twittercom
http://www.forbes.com/2009/03/04/facebook-mark-zuckerberg-technology-internet_facebook.html?partner=technology_newsletter
http://adage.com/digitalnext/article?article_id=135034
A WEE BIT OF BACKGROUND
By way of a quick potted history, I am a creative (this is significant, as so much with the web requires business experience rolled in) ad man from a dinosaur age, who nonetheless saw and still sees technology as the way forward. And as a karmic correction for being a wee bit too good at getting folk to buy stuff they don't need and fly places more often than necessary, I created Junkk.com.
Basically it was... is... 'Friend's Reunited for rubbish'. In many ways it was ahead of its time (no good thing), combining social networking with communities with databasing and search. It was, at the time, cutting edge. Now... it is steam-driven. I designed the basic concept, but it was created by experts. The kind that get Linda Evangelista to wake them up, and she famously claimed not to do so for less than $10k.
And I have blundered along, alone, making it what it is. There have been highs, such as many awards and even awesome PR on occasion, and one point a few years ago when (possibly due to that PR) it had a high of 120,000 unique monthly visitors. And even my relatively new, opt-in newsletter grows daily, now around 3,000 registrants.
But there have been, and are still lows, such as taking my eye of many balls and seeing the monthly visits drop to the few thousands, the Forum stutter and die (you mentioned possible bolt-on scripts to help here, but do remember this site is steam driven and I think HTML rather than XML, especially 'back-end') and all other manner of missed opportunities. Not good for something with a model based on ad revenue based on traffic.
I attended the talk based on a simple notion... getting the traffic back up. And when that happens, the ad revenue might yet appear to allow me to run the site as I would wish. But this belies the fact that I did have it 'working' once, and dropped that ball. There is no reason that, even if I do drive traffic again, using the methodologies shared, the same will not eventually happen again.
I lack key areas of expertise, skill sets, and strategy. Maybe there's a chance that at least I may be pointed in better directions, or indeed to some who may help. I can't work much harder, but I can work smarter. Sadly, much is down to having the personnel, but as that is an area that cannot be addressed until the chicken starts making golden eggs, I need to prioritise first, make money next, and then delegate.
I commissioned a full consultant report recently, and the site got slaughtered, over a dozen jargon-heavy pages. I think it has huge problems to be sure, but none that cannot be addressed, and make it worth persevering. Too many people like it, and what I am trying to do wit it not to at least try.
ABOUT LAST NIGHT
This would lead to my first comment about the lecture. It is hard, if not impossible to be all things to all people, but often I sense that such events, from overarching funders (EU, RDAs) down, that while the target is SME's, very often the pitch is the high end of the big "M", and very often the majority of attendees, like me, are from the very small 's' rump.
Hence, many things, whilst inspirational, can be outside of our financial, expertise and hence practical reach. Like I joked, when folk say 'get your head of IT to call our head of IT', I rather have to choke on the reply that, along with most other daily functions, that person is me. Equally, whilst I'd love to hire an intern for a year to (wo)man a webcam, that person has to eat to live, as do I. The ROI can bite, in all senses of that word. I actually had one who came for two months and ended staying two years, but sadly my funds could not sustain her immense value and contributions, hence a tail off in the site's performance and visitor levels.
The issue of monetisation was all rather left to the end, and also a tad 'high-end'. I think I identified three basic 'models', with the first two being perhaps the more highly represented in the audience and hence being satisfied more by what you covered:
* e-commerce - even to most basic levels, social networking can of course be a driver to the site, and hence purchase opps.
* branding - again, this can be of great value, but may even not result in any site linkage. Merely keeping the brand top of
mind at POP is enough
* traffic - my situation. I am trying to operate a publisher, 'build it and they will come... and if they pass through so will guys who want to reach them', rather discredited old dot bomb model. Kinda what I am stuck with.
But though advertising was referred to, it was not really in the context I would have valued knowing more about. In fact few, if any of the examples showed do I recall having a banner or button, which required a person to visit first and then click on to generate revenue.
I know, I need massive help here. I knew enough to build the site for this very purpose and did much I am proud of in this regard (inc: 1) a fortune on legals, to protect not only myself and the site, but and brands who engage with ideas and or ads; it is still well ahead in this, 2) data protection; again at the top limit, with positive opt-ins or newsletter and/or 3rd party follow ups and 3) health and safety warning options. It is not great on disability compliance any more, but that is a matter of money and the vast database I need to address, mainly uploaded by the public. I am sure it can and will be sorted).
Sadly there was not enough time for more questions in the room, but one I was going to ask related to CRM, though maybe this does not fall under social networking umbrella. I refer to reaching out to and staying in touch once someone has expressed an interest. Again my knowledge is limited to talk sensibly at this juncture, but I refer to such as RSS feeds and/or emails, etc. I can only share my own experiences, on both sides of the coin here.
Though I am registered with almost all of the social networking sites mentioned (FaceBook (hunting down after I write a possible avenue I noted on a slide... Green Patch?), MySpace, twitter, Bebo, Linked In... and many more) I barely 'use' them (may explain a lot - can't even recall half the log-ins) even as in individual (as a business not at all, yet, hence my attendance). It's a sad excuse, but I don't feel I have the time. One too many initial pokes, friend invites from 'Candy' or pointless 140-character rambles draining my day and I switched off. I have to, and enjoy reading prodigiously, and turn much into content of value for my site and/or blogs.
But I have noticed that my time-poor life means that RSS's are now left unchecked, at least as I have them on my Mac/Safari combo, as they come in to a folder I forget to access. Equally I don't check the Times or Telegraph online unless I remember I should. What I do do is open and read email summaries that come in, especially with pictures, a brief line and a link. This ranges from The Guardian to the Indy to Trade rags... to some blogs.
This, my main blog, is on Blogger. I know it is widely read and by useful folk (a pommy whinge once resulted in a Tesco Director giving me a £1k invite to a conference he was at). It is not linked to anything, and especially the very site it refers to!!!! I have tried to pop a few things as Google ads on them, but they are poorly coordinated at best.
I have no clue on Adsense vs. Adwords on any of them.
I get great stuff from folk daily (I think weekly is better, mind) usually from such as Feedburner.. FREE! I use dotmailer (waaaay too infrequently - losing hordes between mailings through folk changing newsletter recipient hot/g-mail email addys like they do underwear and firewall issues), which is as mailwashed, spam-safe as you can get... but cost me £35 a mailing... monthly... if I get my act together.
Other areas were covered, such as Wikis, the IAB (should I join?), google, vlogs, podcasts, etc. So many to check, so few to really add value?
I see the value, and hence need to do all you suggested, and get on all you shared. But my ad experience restrains me because you 'shouldn't do it until you can do it right, keep on doing it... and keep on making it ever better'. I don't want to go in half-cocked, and make a mess with the set up, running, responses, moderation, etc.
I see value in creating entities to complement a Junkk.com and Junkk Male RE:view that are themselves much better integrated first, and then use these to drive traffic in, and around, and up. Then get round to addressing monetising. The first I might be able to do on my own, with a bit of help from my basic-HTML savvy, pro-am web-designer-skilled, Second Life (we have plans to integrate this too! She runs global concerts all the time - I see enviro apps aplenty. Plus, as they present, others) champion missus.
Being very immersed as a user, one direction I see much more value in pursuing is focussing on solutions, rather than discussions. There are billions out there having spats on climate change and knocking spots off each other. The core of Junkk.com is a niche, reuse and repair, with elements of pragmatic reduction, and the much more popular (though low end-benefit to consumers, IMHO) recycling in there too. Plus it offers ideas, and the opportunity to share them.
I would seek to make the Junkk.com site the pre-eminent global portal for these topics, offering true, free value to the public, and in so doing a sustainable business model by 'green' marketers seeing the benefit of being there too to talk to and/or reach this highly targeted audience.
Sorry for the ramble. I'd have sent this as a tweet, but it may have run a tad over 140 characters:)
And, as a consequence, the next blog is born. The speaker, Dr. Kelly Page, shared and raised many aspects that I, at least, valued, and would suggest that if this is a topic you are interested in too (as content creator or just surfer/reader/seeker of stuff), this link is to be recommended, as this seminar, and other topics, will be uploaded, covered, and discussed.
A gifted speaker, she sparked a lot in my imagination and, I am sure others present.
As she was open to helping if she could, I have written to her, in the hope she may be able to help me with the issues, problems and opportunities I face with Junkk.com and this associated blog.
It does also serve, in edited form as a summary of some topics covered to 'give you a flavour', but mainly this shares, warts and all, what I am facing here. Read on at your discretion. Feel free to offer advice if it's constructive!
Talk about topical!
No sooner do I sit down to gather my thoughts whilst engaging in my morning trawl of the 'net and newsletters and feeds, and look what contradictory, depressing and/or inspirational information one gets bombarded with (how this is currently happened being relevant, which I'll come back to later on):
http://www.brandrepublic.com/Revmail/News/887524/Skittles-pulls-Twitter-feed-homepage/?DCMP=EMC-Revolution-Bulletin
http://www.brandrepublic.com/Revmail/News/886043/OMG-Twitter-is-like-so-2008/?DCMP=EMC-Revolution-Bulletin
http://blogs.telegraph.co.uk/shane_richmond/blog/2009/03/04/10_features_to_improve_twittercom
http://www.forbes.com/2009/03/04/facebook-mark-zuckerberg-technology-internet_facebook.html?partner=technology_newsletter
http://adage.com/digitalnext/article?article_id=135034
A WEE BIT OF BACKGROUND
By way of a quick potted history, I am a creative (this is significant, as so much with the web requires business experience rolled in) ad man from a dinosaur age, who nonetheless saw and still sees technology as the way forward. And as a karmic correction for being a wee bit too good at getting folk to buy stuff they don't need and fly places more often than necessary, I created Junkk.com.
Basically it was... is... 'Friend's Reunited for rubbish'. In many ways it was ahead of its time (no good thing), combining social networking with communities with databasing and search. It was, at the time, cutting edge. Now... it is steam-driven. I designed the basic concept, but it was created by experts. The kind that get Linda Evangelista to wake them up, and she famously claimed not to do so for less than $10k.
And I have blundered along, alone, making it what it is. There have been highs, such as many awards and even awesome PR on occasion, and one point a few years ago when (possibly due to that PR) it had a high of 120,000 unique monthly visitors. And even my relatively new, opt-in newsletter grows daily, now around 3,000 registrants.
But there have been, and are still lows, such as taking my eye of many balls and seeing the monthly visits drop to the few thousands, the Forum stutter and die (you mentioned possible bolt-on scripts to help here, but do remember this site is steam driven and I think HTML rather than XML, especially 'back-end') and all other manner of missed opportunities. Not good for something with a model based on ad revenue based on traffic.
I attended the talk based on a simple notion... getting the traffic back up. And when that happens, the ad revenue might yet appear to allow me to run the site as I would wish. But this belies the fact that I did have it 'working' once, and dropped that ball. There is no reason that, even if I do drive traffic again, using the methodologies shared, the same will not eventually happen again.
I lack key areas of expertise, skill sets, and strategy. Maybe there's a chance that at least I may be pointed in better directions, or indeed to some who may help. I can't work much harder, but I can work smarter. Sadly, much is down to having the personnel, but as that is an area that cannot be addressed until the chicken starts making golden eggs, I need to prioritise first, make money next, and then delegate.
I commissioned a full consultant report recently, and the site got slaughtered, over a dozen jargon-heavy pages. I think it has huge problems to be sure, but none that cannot be addressed, and make it worth persevering. Too many people like it, and what I am trying to do wit it not to at least try.
ABOUT LAST NIGHT
This would lead to my first comment about the lecture. It is hard, if not impossible to be all things to all people, but often I sense that such events, from overarching funders (EU, RDAs) down, that while the target is SME's, very often the pitch is the high end of the big "M", and very often the majority of attendees, like me, are from the very small 's' rump.
Hence, many things, whilst inspirational, can be outside of our financial, expertise and hence practical reach. Like I joked, when folk say 'get your head of IT to call our head of IT', I rather have to choke on the reply that, along with most other daily functions, that person is me. Equally, whilst I'd love to hire an intern for a year to (wo)man a webcam, that person has to eat to live, as do I. The ROI can bite, in all senses of that word. I actually had one who came for two months and ended staying two years, but sadly my funds could not sustain her immense value and contributions, hence a tail off in the site's performance and visitor levels.
The issue of monetisation was all rather left to the end, and also a tad 'high-end'. I think I identified three basic 'models', with the first two being perhaps the more highly represented in the audience and hence being satisfied more by what you covered:
* e-commerce - even to most basic levels, social networking can of course be a driver to the site, and hence purchase opps.
* branding - again, this can be of great value, but may even not result in any site linkage. Merely keeping the brand top of
mind at POP is enough
* traffic - my situation. I am trying to operate a publisher, 'build it and they will come... and if they pass through so will guys who want to reach them', rather discredited old dot bomb model. Kinda what I am stuck with.
But though advertising was referred to, it was not really in the context I would have valued knowing more about. In fact few, if any of the examples showed do I recall having a banner or button, which required a person to visit first and then click on to generate revenue.
I know, I need massive help here. I knew enough to build the site for this very purpose and did much I am proud of in this regard (inc: 1) a fortune on legals, to protect not only myself and the site, but and brands who engage with ideas and or ads; it is still well ahead in this, 2) data protection; again at the top limit, with positive opt-ins or newsletter and/or 3rd party follow ups and 3) health and safety warning options. It is not great on disability compliance any more, but that is a matter of money and the vast database I need to address, mainly uploaded by the public. I am sure it can and will be sorted).
Sadly there was not enough time for more questions in the room, but one I was going to ask related to CRM, though maybe this does not fall under social networking umbrella. I refer to reaching out to and staying in touch once someone has expressed an interest. Again my knowledge is limited to talk sensibly at this juncture, but I refer to such as RSS feeds and/or emails, etc. I can only share my own experiences, on both sides of the coin here.
Though I am registered with almost all of the social networking sites mentioned (FaceBook (hunting down after I write a possible avenue I noted on a slide... Green Patch?), MySpace, twitter, Bebo, Linked In... and many more) I barely 'use' them (may explain a lot - can't even recall half the log-ins) even as in individual (as a business not at all, yet, hence my attendance). It's a sad excuse, but I don't feel I have the time. One too many initial pokes, friend invites from 'Candy' or pointless 140-character rambles draining my day and I switched off. I have to, and enjoy reading prodigiously, and turn much into content of value for my site and/or blogs.
But I have noticed that my time-poor life means that RSS's are now left unchecked, at least as I have them on my Mac/Safari combo, as they come in to a folder I forget to access. Equally I don't check the Times or Telegraph online unless I remember I should. What I do do is open and read email summaries that come in, especially with pictures, a brief line and a link. This ranges from The Guardian to the Indy to Trade rags... to some blogs.
This, my main blog, is on Blogger. I know it is widely read and by useful folk (a pommy whinge once resulted in a Tesco Director giving me a £1k invite to a conference he was at). It is not linked to anything, and especially the very site it refers to!!!! I have tried to pop a few things as Google ads on them, but they are poorly coordinated at best.
I have no clue on Adsense vs. Adwords on any of them.
I get great stuff from folk daily (I think weekly is better, mind) usually from such as Feedburner.. FREE! I use dotmailer (waaaay too infrequently - losing hordes between mailings through folk changing newsletter recipient hot/g-mail email addys like they do underwear and firewall issues), which is as mailwashed, spam-safe as you can get... but cost me £35 a mailing... monthly... if I get my act together.
Other areas were covered, such as Wikis, the IAB (should I join?), google, vlogs, podcasts, etc. So many to check, so few to really add value?
I see the value, and hence need to do all you suggested, and get on all you shared. But my ad experience restrains me because you 'shouldn't do it until you can do it right, keep on doing it... and keep on making it ever better'. I don't want to go in half-cocked, and make a mess with the set up, running, responses, moderation, etc.
I see value in creating entities to complement a Junkk.com and Junkk Male RE:view that are themselves much better integrated first, and then use these to drive traffic in, and around, and up. Then get round to addressing monetising. The first I might be able to do on my own, with a bit of help from my basic-HTML savvy, pro-am web-designer-skilled, Second Life (we have plans to integrate this too! She runs global concerts all the time - I see enviro apps aplenty. Plus, as they present, others) champion missus.
Being very immersed as a user, one direction I see much more value in pursuing is focussing on solutions, rather than discussions. There are billions out there having spats on climate change and knocking spots off each other. The core of Junkk.com is a niche, reuse and repair, with elements of pragmatic reduction, and the much more popular (though low end-benefit to consumers, IMHO) recycling in there too. Plus it offers ideas, and the opportunity to share them.
I would seek to make the Junkk.com site the pre-eminent global portal for these topics, offering true, free value to the public, and in so doing a sustainable business model by 'green' marketers seeing the benefit of being there too to talk to and/or reach this highly targeted audience.
Sorry for the ramble. I'd have sent this as a tweet, but it may have run a tad over 140 characters:)
It's a gas, gas... er...
... that's all folks?
I have been sent the following press release from the University of Aberdeen (printed as posted, E&EO), that seems worthy of consideration.
I do so making a note to try and get my gasses sorted out soon, which may have a bearing on how and where this gets filed later for archiving.
I know that my cooker uses gas and, to the best of my knowledge this is 'natural' gas either from dwindling North Sea reserves or a tap with Mr. Putin's bear paws upon it. I also have a few bottled varieties, probably propane, for a few domestic uses such as a heater and the BBQ. And then there is my new transport option, running on LPG which, though I need to confirm this, is actually not too different (if at all) from that propane.
Natural gas as answer to oil decline could lead to catastrophe, says leading expert
Ploughing resources into the use of natural gas as an alternative energy supply could lead to global shortage within 20 years time, according to a leading energy expert.
Professor in Physics at Uppsala University in Sweden, Kjell Aleklett, says reliance on natural gas – believed by many to be a key source of alternative fuel for the future – would be a major mistake.
Whilst it could provide a short term solution to the energy issue, Professor Aleklett believes it is not the long term answer we need to tackle what he predicts will be a continuing decline in global oil production.
Professor Aleklett will outline his views this evening (Thursday 5 March) in his lecture Global Energy Resources – The Peak Oil View– which takes place as part of the institution’s Energy Controversies lecture series.
Professor Aleklett said: “The problem we should be concerning ourselves with is not climate change but the fact that there are too many people and not enough energy resources.
“We have reached a level where economic growth in the oil and gas industry is no longer possible. Looking for alternative energy sources has to become a key priority to counteract the continuing decline in global oil production which I predict we will experience.
“Many are looking to natural gas as a solution for electricity production in the future, but this is a massive mistake. Natural gas could generate enough energy to meet the demand for the next five to 10 years, but it is not a long term sustainable option.
“To expand the use of natural gas would be a mistake which could have catastrophic economical consequences for UK, Europe and across the globe in 20 years time. When we are hit by “Peak Gas” there are no alternatives for power generation. We have a discussion about future energy policy - it’s time to start to discuss the future power policy.”
The University’s Energy Controversies lecture series brings together leading international industry and academic experts to discuss the current challenges and debates facing the energy sector.
Professor Aleklett will deliver his lecture to a 250 strong audience at the sold out event which begins at 6pm at the University’s King’s College Conference Centre.
Aimed at influencing energy and social policy at a local and national level, the Energy Controversies series features seven public lectures and a discussion panel event.
Highly topical issues to be covered over the course of the series include:
The exhaustion of fossil fuel reserves and their decline as an energy source
The impact of the changing political climate on the energy industry
The concern surrounding the environmental impact of our continued use of fossil fuels
Dr Peter Jackson, Senior Director for Oil Industry Activity at Cambridge Energy Research Associates and Professor Bahman Tohidi, Director of the Centre for Gas Hydrate Research at Heriot Watt University, will be amongst the lecture speakers, providing their unique insights into critical issues high on the energy agenda over the next few weeks.
Anyone interested in booking a free place for any of the remaining lectures in the series should visit (well worth it - Ed) www.abdn.ac.uk/energycontroversies or telephone the University of Aberdeen Events Office on 01224 273874.
Now there is that word 'could' in there, much beloved by scientific experts and media looking to boost a rating with a worse case scenario, but this resonates. I invite comment form any better informed.
As with so many things pertinent to environmental debate, from population to peak oil, I simply look at the consequences of finite resources and increasing demand, and am not keen with what I see projected.
I have been sent the following press release from the University of Aberdeen (printed as posted, E&EO), that seems worthy of consideration.
I do so making a note to try and get my gasses sorted out soon, which may have a bearing on how and where this gets filed later for archiving.
I know that my cooker uses gas and, to the best of my knowledge this is 'natural' gas either from dwindling North Sea reserves or a tap with Mr. Putin's bear paws upon it. I also have a few bottled varieties, probably propane, for a few domestic uses such as a heater and the BBQ. And then there is my new transport option, running on LPG which, though I need to confirm this, is actually not too different (if at all) from that propane.
Natural gas as answer to oil decline could lead to catastrophe, says leading expert
Ploughing resources into the use of natural gas as an alternative energy supply could lead to global shortage within 20 years time, according to a leading energy expert.
Professor in Physics at Uppsala University in Sweden, Kjell Aleklett, says reliance on natural gas – believed by many to be a key source of alternative fuel for the future – would be a major mistake.
Whilst it could provide a short term solution to the energy issue, Professor Aleklett believes it is not the long term answer we need to tackle what he predicts will be a continuing decline in global oil production.
Professor Aleklett will outline his views this evening (Thursday 5 March) in his lecture Global Energy Resources – The Peak Oil View– which takes place as part of the institution’s Energy Controversies lecture series.
Professor Aleklett said: “The problem we should be concerning ourselves with is not climate change but the fact that there are too many people and not enough energy resources.
“We have reached a level where economic growth in the oil and gas industry is no longer possible. Looking for alternative energy sources has to become a key priority to counteract the continuing decline in global oil production which I predict we will experience.
“Many are looking to natural gas as a solution for electricity production in the future, but this is a massive mistake. Natural gas could generate enough energy to meet the demand for the next five to 10 years, but it is not a long term sustainable option.
“To expand the use of natural gas would be a mistake which could have catastrophic economical consequences for UK, Europe and across the globe in 20 years time. When we are hit by “Peak Gas” there are no alternatives for power generation. We have a discussion about future energy policy - it’s time to start to discuss the future power policy.”
The University’s Energy Controversies lecture series brings together leading international industry and academic experts to discuss the current challenges and debates facing the energy sector.
Professor Aleklett will deliver his lecture to a 250 strong audience at the sold out event which begins at 6pm at the University’s King’s College Conference Centre.
Aimed at influencing energy and social policy at a local and national level, the Energy Controversies series features seven public lectures and a discussion panel event.
Highly topical issues to be covered over the course of the series include:
The exhaustion of fossil fuel reserves and their decline as an energy source
The impact of the changing political climate on the energy industry
The concern surrounding the environmental impact of our continued use of fossil fuels
Dr Peter Jackson, Senior Director for Oil Industry Activity at Cambridge Energy Research Associates and Professor Bahman Tohidi, Director of the Centre for Gas Hydrate Research at Heriot Watt University, will be amongst the lecture speakers, providing their unique insights into critical issues high on the energy agenda over the next few weeks.
Anyone interested in booking a free place for any of the remaining lectures in the series should visit (well worth it - Ed) www.abdn.ac.uk/energycontroversies or telephone the University of Aberdeen Events Office on 01224 273874.
Now there is that word 'could' in there, much beloved by scientific experts and media looking to boost a rating with a worse case scenario, but this resonates. I invite comment form any better informed.
As with so many things pertinent to environmental debate, from population to peak oil, I simply look at the consequences of finite resources and increasing demand, and am not keen with what I see projected.
Where will it all... um.. end?
First they came for the 4x4s, and then it snowed....
Then they came for the bottled water and the purification plant got flooded...
Sorry, a flippant take on a serious issue.
Leading first to a 'too much info' alert for those of weak tummy dispositions.
American taste for soft toilet roll 'worse than driving Hummers'
Thing is, I have to say I cannot see why... make that believe it's not possible to make suitably soft products without cutting down a virgin forest.
This is key. Because one has to be pragmatic. I come from an era when the school loos offered what was known as 'British Rail Smoothies' (giving you a hint as to the fun that train travel offered the hapless commuter) which, whilst not offering the tactile sensation of some other sandpaper varieties, was about as much use as a plastic bag.
And there is no way my missus and the golden boys are going to willingly go back to that in a hurry.
This household is already a bit divided on the porcelain front. Even before the water meter was but in, I was a a bit of a 'let it mellow' advocate, but after a few long days, hot summers and a bit of male forgetfulness on the bedtime flush front, it became an 'issue'.
There's also be the amount of tissue and where it gets used. I have a certain sympathy with my wife's views on the basic differences of the female anatomy to the males, and how certain functions are carried out. Let's just say what goes down can also splash back up. Hence I became aware that a little 'nest' was being created first, partly for hygiene but also to avoid the brush. Fair enough. But now I found the boys see merit in this too.
In some attempt at mitigation, I have instituted a dual roll (geddit?) policy, whereby cheap, recycled, rough stock is on hand to 'prepare', leaving, with luck, more 'high end' (sorry) material for the softer touch function.
However, having written all that, even the soft tissue we use is bog-standard (sorry again) supermarket recycled, and it seems pretty up to the task delicate-wise to all of us.
And so, flushed with .... no, I better get out while the going is still decent. If not the puns.
Telegraph - Fluffiness comes at a price': the eco-loons are after our loo paper! - A rather less than insightful diatribe. I include it because of a point made on bleaching making recycled worse in some cases (enviROI!). Now, how to confirm?
Guardian - American taste for soft toilet roll 'worse than driving Hummers' - At least they are recycling the images - Not these wise words: Yes - it should be recycled - here in California I buy "Bright Green" brand, which is recycled. But if you buy the thin stuff you only use more.
Gaurdian - NEW - Let's wipe out toilet paper - To date... 237 comments! The first dozen were enough. What would we do without our media?
Then they came for the bottled water and the purification plant got flooded...
Sorry, a flippant take on a serious issue.
Leading first to a 'too much info' alert for those of weak tummy dispositions.
American taste for soft toilet roll 'worse than driving Hummers'
Thing is, I have to say I cannot see why... make that believe it's not possible to make suitably soft products without cutting down a virgin forest.
This is key. Because one has to be pragmatic. I come from an era when the school loos offered what was known as 'British Rail Smoothies' (giving you a hint as to the fun that train travel offered the hapless commuter) which, whilst not offering the tactile sensation of some other sandpaper varieties, was about as much use as a plastic bag.
And there is no way my missus and the golden boys are going to willingly go back to that in a hurry.
This household is already a bit divided on the porcelain front. Even before the water meter was but in, I was a a bit of a 'let it mellow' advocate, but after a few long days, hot summers and a bit of male forgetfulness on the bedtime flush front, it became an 'issue'.
There's also be the amount of tissue and where it gets used. I have a certain sympathy with my wife's views on the basic differences of the female anatomy to the males, and how certain functions are carried out. Let's just say what goes down can also splash back up. Hence I became aware that a little 'nest' was being created first, partly for hygiene but also to avoid the brush. Fair enough. But now I found the boys see merit in this too.
In some attempt at mitigation, I have instituted a dual roll (geddit?) policy, whereby cheap, recycled, rough stock is on hand to 'prepare', leaving, with luck, more 'high end' (sorry) material for the softer touch function.
However, having written all that, even the soft tissue we use is bog-standard (sorry again) supermarket recycled, and it seems pretty up to the task delicate-wise to all of us.
And so, flushed with .... no, I better get out while the going is still decent. If not the puns.
Telegraph - Fluffiness comes at a price': the eco-loons are after our loo paper! - A rather less than insightful diatribe. I include it because of a point made on bleaching making recycled worse in some cases (enviROI!). Now, how to confirm?
Guardian - American taste for soft toilet roll 'worse than driving Hummers' - At least they are recycling the images - Not these wise words: Yes - it should be recycled - here in California I buy "Bright Green" brand, which is recycled. But if you buy the thin stuff you only use more.
Gaurdian - NEW - Let's wipe out toilet paper - To date... 237 comments! The first dozen were enough. What would we do without our media?
Wednesday, March 04, 2009
Severn Barrage Payback Less Than Six Months
When I saw that headline in Building Talk, I had to force myself to not spin into a hysterical laughing fit; the UK's record at large scale civil engineering projects is not, well, exactly what you could define as top notch. But, reading the article, it does not mean payback in the usual ROI sense of things; what they are claiming is that the carbon costs incurred during construction will be paid for in just six months of operation.
Now that is an equally strong claim, and one that I find a little difficult to believe; but I'm no expert in these things, and if the barrage does eventually produce something like 5% of the UK's entire power requirements, then maybe they are correct.
We may have to wait more than a few years before the actual benefits, both in terms of ROI and in terms of carbon saved are realised, however, as the downside to the Severn Barrage concept is almost certainly going to be the environmental arguments that will inevitably hold the project up for another decade or so before construction even begins.
Now that is an equally strong claim, and one that I find a little difficult to believe; but I'm no expert in these things, and if the barrage does eventually produce something like 5% of the UK's entire power requirements, then maybe they are correct.
We may have to wait more than a few years before the actual benefits, both in terms of ROI and in terms of carbon saved are realised, however, as the downside to the Severn Barrage concept is almost certainly going to be the environmental arguments that will inevitably hold the project up for another decade or so before construction even begins.
CATEGORY - US ZIPCODE GREEN INFO
Another I may be taking on too much to do, but this way may work...:)
CALIFORNIA
LA
Information
News
LA top city for green buildings
CALIFORNIA
LA
Information
News
LA top city for green buildings
UK COUNTY NEWS - Postcodes BA&TA - Somerset is UK’s top recycling county
Trying to extend the national (and international) reach wherever possible, let's see if the archiving/search works...
Somerset is UK’s top recycling county
PR as received, E&EO...
Somerset is the UK’s top county for recycling, new figures show – re-enforcing the potential for green businesses (make it reuse and we might have to move -Ed)
Somerset recycled an average of 51% of its household waste in 2007/08, more than any other county, saving £7million costs. In addition, 92% of it was recycled in Britain.
Rupert Cox, Into Somerset’s interim CEO, says, “Our fast-growing energy and environmental sector is diverse, but has key strengths, particularly in renewable energy and nuclear power.
“Somerset County Council has been proactive in the development of wind power initiatives and renewables, with a target of 15% of its sub-regional energy to be renewable by 2010.
Somerset reused and recycled 163,282 tonnes of waste in 2007/08, saving an estimated 117,934 tonnes of carbon emissions – equivalent to taking 32,750 cars off the road for a year, show figures released by DEFRA, the Department for Environment, Food and Rural Affairs.
Sustainable construction companies, renewable energy specialists, waste disposal companies, water technology firms and biomass plants are all represented by Somerset businesses.
Mr Cox added, “Into Somerset has carried out extensive market research, which shows the potential for businesses in this sector.
“The county has so much to offer companies working in this sector and with both existing and future projects like the Genesis Project and the possibility of the Severn Barrage; we are well positioned as one of the leading environmental counties in the UK.”
Hinkley Point B and the likely development of Hinkley Point C, plus a centre of excellence for decommissioning in Bridgwater College and a centre of excellence for energy, makes Somerset a key location for further research centres and specialist companies to develop bases in the region.
Somerset is UK’s top recycling county
PR as received, E&EO...
Somerset is the UK’s top county for recycling, new figures show – re-enforcing the potential for green businesses (make it reuse and we might have to move -Ed)
Somerset recycled an average of 51% of its household waste in 2007/08, more than any other county, saving £7million costs. In addition, 92% of it was recycled in Britain.
Rupert Cox, Into Somerset’s interim CEO, says, “Our fast-growing energy and environmental sector is diverse, but has key strengths, particularly in renewable energy and nuclear power.
“Somerset County Council has been proactive in the development of wind power initiatives and renewables, with a target of 15% of its sub-regional energy to be renewable by 2010.
Somerset reused and recycled 163,282 tonnes of waste in 2007/08, saving an estimated 117,934 tonnes of carbon emissions – equivalent to taking 32,750 cars off the road for a year, show figures released by DEFRA, the Department for Environment, Food and Rural Affairs.
Sustainable construction companies, renewable energy specialists, waste disposal companies, water technology firms and biomass plants are all represented by Somerset businesses.
Mr Cox added, “Into Somerset has carried out extensive market research, which shows the potential for businesses in this sector.
“The county has so much to offer companies working in this sector and with both existing and future projects like the Genesis Project and the possibility of the Severn Barrage; we are well positioned as one of the leading environmental counties in the UK.”
Hinkley Point B and the likely development of Hinkley Point C, plus a centre of excellence for decommissioning in Bridgwater College and a centre of excellence for energy, makes Somerset a key location for further research centres and specialist companies to develop bases in the region.
OK, so it's not been a good Tuesday so far...
I need to vent.
Environmental doublespeak
Only double? Then multiply by the number of languages.
But you can bet that one thing that won't be empty is a few coffers.
Think of the jobs! Think of the subsidies! Think of the lobbyist fees! Think of the conferences!
We are in an era when DOING has now been totally overtaken by looking like you are doing or, worse, talking about looking like you are doing. And, worse still, doing the exact reverse of what you tell others to do.
And, sadly, all the money seems to have been directed that way too to keep the circus rolling.
I'd love to know how many are in, and paid to be in productive climate-related industries, and how many and how much is creamed off to the parasites, who seem awfully good at telling folk what to do, but not so great at setting examples.
Until that is resolved, you won't get much public support behind anything, even sensible stuff, but as resolving such an entrenched, complex, corrupt system is nigh on impossible now, I fear this is just one waste that will keep on draining us, and the planet we live on, dry.
FT - Eco-groups fear an opportunity lost - Not just the EU, and not really as some reports would suggest: 'For instance, Barack Obama, the US president, wants $27bn (€21bn, £19bn) to be spent on new roads, which will raise traffic emissions.'
FT - EU split on carbon capture intensifies - Then again...
Environmental doublespeak
Only double? Then multiply by the number of languages.
But you can bet that one thing that won't be empty is a few coffers.
Think of the jobs! Think of the subsidies! Think of the lobbyist fees! Think of the conferences!
We are in an era when DOING has now been totally overtaken by looking like you are doing or, worse, talking about looking like you are doing. And, worse still, doing the exact reverse of what you tell others to do.
And, sadly, all the money seems to have been directed that way too to keep the circus rolling.
I'd love to know how many are in, and paid to be in productive climate-related industries, and how many and how much is creamed off to the parasites, who seem awfully good at telling folk what to do, but not so great at setting examples.
Until that is resolved, you won't get much public support behind anything, even sensible stuff, but as resolving such an entrenched, complex, corrupt system is nigh on impossible now, I fear this is just one waste that will keep on draining us, and the planet we live on, dry.
FT - Eco-groups fear an opportunity lost - Not just the EU, and not really as some reports would suggest: 'For instance, Barack Obama, the US president, wants $27bn (€21bn, £19bn) to be spent on new roads, which will raise traffic emissions.'
FT - EU split on carbon capture intensifies - Then again...
Tuesday, March 03, 2009
You couldn't make it up...REdux
Well, at least one campaigner didn't have to cancel his trip to the protest because of snow.
Gordon Brown: A high-carbon official
Sadly, him having made the trip, it seems his host has. Nasty commute from the Oval Office to the rest of The White House when it's chilly.
Not exactly joined up government, is it?
Gordon Brown: A high-carbon official
Sadly, him having made the trip, it seems his host has. Nasty commute from the Oval Office to the rest of The White House when it's chilly.
Not exactly joined up government, is it?
CATEGORY - GREENWASH
It has been referred to a lot before (check label below). I think It's time to start a category for when the next in line crops up:
Articles
Indy - Inside Story: Advertising environmentalism - Is it just greenwash?
BBC - What is the meaning of 'green'? - Not the most comfortable of reading
Director of Finance Online - Green credentials face growing scrutiny - One can only ask a plaintive... why???? Like we don't know. Oh, and guess which 'green winners' are spending a fortune to tell us how green they are? Nice to see my profession is still worth its salt.
FoodNavigator - Green efforts too often fall foul of scepticism
Observer - Just more advertising greenwash? - All the more valuable for the post casting a well-cranked eyebrow at the banner ads on the piece.
Indy - Is Dove's campaign for real beauty destroying the world's rainforests? The enemy of my enemy is my friend? Interestingly, the author finds the latest Oxfam ad effective, when not one person in my family understood what it was all about, much less felt moved to act. And that, subjective appreciation aside, is what it is all about.
Brand Republic - Green media - what is your company doing to prove its green credentials? - Don't get mad; get emailing. No entries to date... in answer to the question. Oh well... here I go (on the basis that almost anything that promotes unnecessary production and consumption can hardly be green):
Whenever you're ready chaps. No hurry.. take your time.
Mind you, I do wonder if 'not getting accused of..' is quite the same as '...not engaging in...' in the whole process vs. result, perception vs. reality, spin vs. substance scheme of things, and hence which might cost more and/or take longer to prepare for public consumption.
'Ladies and gents, please start your PR budgets...'
Or maybe, and here's a thought: do what you can practically. Be sincere. And don't ram some twisted vision of 'greenness' down ever more savvy consumers' throats in some half-cocked notion of enviro/CSR box-tick marketing.
Media Week - WELCOME TO THE GREEN SUPPLEMENT - MEDIA WEEK SPECIAL - it's got footprints and green and everything
Times - Why ‘greenwash’ won’t wash with consumers - Tell us something we don't know, and for a lot less of a fee.
'Could become..' LOL.
But I am sure another summit will sort it. They have worked so well so far.
Brand Republic - TOP TEN GREENWASH LINES
Guardian - Have you been greenwashed? - Let's see what one of the nation's top media blogs can come up with.
Just after I wrote this, I got an email: 'Go Green' with an Environmentally Friendly Franchise - The future awaits. I fancy Pet Butler.
Treehugger - MINI Pedi-Cab Stunt in China: Not So Green - No such thing as bad publicity? I'm sure it seemed a good idea. Nice to see some other cranking an eyebrow, but I'm not sure this was being touted as 'enviro'. I think Sir Paul might fancy one... call Lexus now!
Junkk.com - A new Guardian Greenwash site
Indy - NEW - Inconvenient truths: Don't believe the greenwash - I share not to be negative, but to encourage sensible interrogation. The Indy is no green slouch, and the writer is a staffer, but any rebuttals will be interesting. So far... none.
Information/Suppliers (to kick off)
ASA - Report via Greenbang
climatecounts.org US-based
coopamerica.org US-based
forestethics.org US-based
Greenwash guide - do bear in mind it is from a company (one of many, inc. here, if you fancy our input. Though we do also give oodles away free) that will charge you to 'help', but is worth checking out.
Guardian - Greenwash
Articles
Indy - Inside Story: Advertising environmentalism - Is it just greenwash?
BBC - What is the meaning of 'green'? - Not the most comfortable of reading
Director of Finance Online - Green credentials face growing scrutiny - One can only ask a plaintive... why???? Like we don't know. Oh, and guess which 'green winners' are spending a fortune to tell us how green they are? Nice to see my profession is still worth its salt.
FoodNavigator - Green efforts too often fall foul of scepticism
Observer - Just more advertising greenwash? - All the more valuable for the post casting a well-cranked eyebrow at the banner ads on the piece.
Indy - Is Dove's campaign for real beauty destroying the world's rainforests? The enemy of my enemy is my friend? Interestingly, the author finds the latest Oxfam ad effective, when not one person in my family understood what it was all about, much less felt moved to act. And that, subjective appreciation aside, is what it is all about.
Brand Republic - Green media - what is your company doing to prove its green credentials? - Don't get mad; get emailing. No entries to date... in answer to the question. Oh well... here I go (on the basis that almost anything that promotes unnecessary production and consumption can hardly be green):
Whenever you're ready chaps. No hurry.. take your time.
Mind you, I do wonder if 'not getting accused of..' is quite the same as '...not engaging in...' in the whole process vs. result, perception vs. reality, spin vs. substance scheme of things, and hence which might cost more and/or take longer to prepare for public consumption.
'Ladies and gents, please start your PR budgets...'
Or maybe, and here's a thought: do what you can practically. Be sincere. And don't ram some twisted vision of 'greenness' down ever more savvy consumers' throats in some half-cocked notion of enviro/CSR box-tick marketing.
Media Week - WELCOME TO THE GREEN SUPPLEMENT - MEDIA WEEK SPECIAL - it's got footprints and green and everything
Times - Why ‘greenwash’ won’t wash with consumers - Tell us something we don't know, and for a lot less of a fee.
'Could become..' LOL.
But I am sure another summit will sort it. They have worked so well so far.
Brand Republic - TOP TEN GREENWASH LINES
Guardian - Have you been greenwashed? - Let's see what one of the nation's top media blogs can come up with.
Just after I wrote this, I got an email: 'Go Green' with an Environmentally Friendly Franchise - The future awaits. I fancy Pet Butler.
Treehugger - MINI Pedi-Cab Stunt in China: Not So Green - No such thing as bad publicity? I'm sure it seemed a good idea. Nice to see some other cranking an eyebrow, but I'm not sure this was being touted as 'enviro'. I think Sir Paul might fancy one... call Lexus now!
Junkk.com - A new Guardian Greenwash site
Indy - NEW - Inconvenient truths: Don't believe the greenwash - I share not to be negative, but to encourage sensible interrogation. The Indy is no green slouch, and the writer is a staffer, but any rebuttals will be interesting. So far... none.
Information/Suppliers (to kick off)
ASA - Report via Greenbang
climatecounts.org US-based
coopamerica.org US-based
forestethics.org US-based
Greenwash guide - do bear in mind it is from a company (one of many, inc. here, if you fancy our input. Though we do also give oodles away free) that will charge you to 'help', but is worth checking out.
Guardian - Greenwash
CATEGORY - CAR BOOT SALES
Often associated with (in other countries) 'Garage' or 'Yard' sales, these are noble examples of community reuse in action.
ARTICLES
Repurposeful - 10 steps to holding your first garage sale
Gaurdian - NEW - Sales shopping with a difference
INFORMATION
carbootcalendar.com - seems a pretty good place to start, and may make much else I can do redundant!
Time Out - London only
ARTICLES
Repurposeful - 10 steps to holding your first garage sale
Gaurdian - NEW - Sales shopping with a difference
INFORMATION
carbootcalendar.com - seems a pretty good place to start, and may make much else I can do redundant!
Time Out - London only
I do know what I am missing
And, maybe, it's no bad thing...
Last night's TV
Ah well, at least my hobby is going mainstream.
Just not sure in the best way to encourage normal folk to cooperate sensibly.
That said, I must watch it to see if the reality conforms to the critique.
Last night's TV
Ah well, at least my hobby is going mainstream.
Just not sure in the best way to encourage normal folk to cooperate sensibly.
That said, I must watch it to see if the reality conforms to the critique.
Reporting - information vs. opinion?
I have usually appreciated Ethical Man... when I learn useful new stuff.
What we've been up to...
But not when I feel an agenda is at play, and the science gets tinkered with.
Merry Japes, eh?
Full load in a car... excellent. Be interesting to see how that equates to other forms of transport when you're off on a protest when you're not off on spring break skiing I guess.
Just wondering, how does a hybrid perform in such cases at high speed over long distances, lugging that battery along?
I guess it can be used for the all the laptops and iPod battery chargers no student would be seen without. Even on an Amish visit.
Pity about the hitch-hiking law (?)... very nanny-state. The rationale will be interesting, and how that gets reported vis a vis other government-imposed efforts 'for our own good'.
What we've been up to...
But not when I feel an agenda is at play, and the science gets tinkered with.
Merry Japes, eh?
Full load in a car... excellent. Be interesting to see how that equates to other forms of transport when you're off on a protest when you're not off on spring break skiing I guess.
Just wondering, how does a hybrid perform in such cases at high speed over long distances, lugging that battery along?
I guess it can be used for the all the laptops and iPod battery chargers no student would be seen without. Even on an Amish visit.
Pity about the hitch-hiking law (?)... very nanny-state. The rationale will be interesting, and how that gets reported vis a vis other government-imposed efforts 'for our own good'.
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