Hence today's title.
With our imminent roll-out and all that entails (and there is a lot), plus our visiting the the Materials Recycling Weekly (check out some nice things they said about us here: http://www.junkk.com/index.asp?slevel=0z301z739z870&parent_id=870 ) Recycling Waste Management exhibition this week (fuel protests, or indeed fuel, permitting - I may have something to say about this soon), I need some more tangible examples of what we're on about.
So, I'm off down the she... to the factory.