Wednesday, December 10, 2008

NEWS/Commercial PR - Kids and the crunch. Figuratively, at least.

If there is one thing that is up there on the inevitability list along with death and taxes, it's the not so small fact that for a significant chunk of junior's early years you will be dealing with the consequences of the human alimentary process every day, 24/7, 365/365, Christmas and Boxing Day included.

Sorry for that thought. And on top of the sheer joy of all that is involved dealing with it, there is the mind-bending 'kerching!' every couple of hours on top.

Now we really can't do too much to mitigate this bonding moment except empathise (Junkk Male had twins and still bears the mental scars of being a trendy new age 90's daddy), but at least we might be able to pass on a little something to help those green-minded to also save a bit of green as they deal with it (sorry:).

PR as received, E&EO...

From birth to potty – The Pop-In has arrived! Close Parent – makers of The Pop-in Nappy and Close Baby Carrier – has launched a new website and to spread the word they are giving away 1000 Pop-In reusable nappies. There’s no catch – all you have to do is register your details and a nappy will be yours. But hurry, the offer is limited to the first 1000. One nappy per household.

This clever reusable nappy takes the best bits from all-in-one and two party nappy systems to create a unique nappy that is great value and so easy to use.
The shaped nappy comes apart for easy washing and fast drying and simply poppers back together for speedy nappy changing. There’s no need for a waterproof wrap. It features double leg elastics, soft stretchy tabs and adjustable waistband for a snug fit and complete protection against leaks.

The Pop-In’s highly-absorbent and super slim inner soaker is made from naturally anti-bacterial and environmentally-friendly bamboo. That’s why it is so quick to dry. Also each nappy comes with an extra-absorbent nighttime booster pad for comfy, dry nights.

And the best bit about The Pop-In is that you only need to buy it once. The nappy has unique popper system that grows with your baby from birth to potty training, saving you time and money.

Available in five gorgeous colours – coconut, custard, pistachio, duck egg and pumpkin.

The Pop-In is priced at £15.00 for the starter pack of one Pop-In, one Dri-Night fitter booster and one liner. A multi-saver option costs £229.50 and consists of 20 nappies with six Dri-Night fitted boosters, two waterproof tote bags and 200 flushable liners.

Small tip to the wise.... very welcome to be sure, but best not make it an actual Xmas present. I speak from experience.


I usually these days avoid anything with the words 'climate change' or 'experts' in the headline,

Climate change experts 'lose faith' in renewable technology

...and this has both, but it also mentions renewables, so my interest was piqued.

On balance, I fear this rather makes my point that if one concedes the point that it is the public who at the end will make the difference (they decide on products and many vote, so that sorts out business and government), such lack of coherence and consistency from 'experts', especially those big upped and trashed daily within a very short period by the media and their activist story sources, is hardly likely to help much.

I read this piece.

However I couldn't be bothered to read, much less weigh in on the rest on the page... of a minority publication's blog, read and argued over by what I doubt is more than a few hundred.

However, the first might suggest some avenues of consideration..

Guardian - Nearly a billion people worldwide are starving, UN agency warns

Guardian - Cyberspace has buried its head in a cesspit of climate change gibberish

Guardian - Press the panic button

However, it does seem that some are making a good living out of their niche. I wonder what they spend it on? Well, other than flights to the USA 'while they can'.


Gaurdian - It's official: China is the world's bigger polluter

Gaurdian - How to take action on climate change