Tuesday, March 03, 2009

You couldn't make it up...REdux

Well, at least one campaigner didn't have to cancel his trip to the protest because of snow.

Gordon Brown: A high-carbon official

Sadly, him having made the trip, it seems his host has. Nasty commute from the Oval Office to the rest of The White House when it's chilly.

Not exactly joined up government, is it?


It has been referred to a lot before (check label below). I think It's time to start a category for when the next in line crops up:


Indy - Inside Story: Advertising environmentalism - Is it just greenwash?
BBC - What is the meaning of 'green'? - Not the most comfortable of reading
Director of Finance Online - Green credentials face growing scrutiny - One can only ask a plaintive... why???? Like we don't know. Oh, and guess which 'green winners' are spending a fortune to tell us how green they are? Nice to see my profession is still worth its salt.
FoodNavigator - Green efforts too often fall foul of scepticism
Observer - Just more advertising greenwash? - All the more valuable for the post casting a well-cranked eyebrow at the banner ads on the piece.
Indy - Is Dove's campaign for real beauty destroying the world's rainforests? The enemy of my enemy is my friend? Interestingly, the author finds the latest Oxfam ad effective, when not one person in my family understood what it was all about, much less felt moved to act. And that, subjective appreciation aside, is what it is all about.
Brand Republic - Green media - what is your company doing to prove its green credentials? - Don't get mad; get emailing. No entries to date... in answer to the question. Oh well... here I go (on the basis that almost anything that promotes unnecessary production and consumption can hardly be green):

Whenever you're ready chaps. No hurry.. take your time.
Mind you, I do wonder if 'not getting accused of..' is quite the same as '...not engaging in...' in the whole process vs. result, perception vs. reality, spin vs. substance scheme of things, and hence which might cost more and/or take longer to prepare for public consumption.
'Ladies and gents, please start your PR budgets...'
Or maybe, and here's a thought: do what you can practically. Be sincere. And don't ram some twisted vision of 'greenness' down ever more savvy consumers' throats in some half-cocked notion of enviro/CSR box-tick marketing.

Media Week - WELCOME TO THE GREEN SUPPLEMENT - MEDIA WEEK SPECIAL - it's got footprints and green and everything

Times - Why ‘greenwash’ won’t wash with consumers - Tell us something we don't know, and for a lot less of a fee.

'Could become..' LOL.
But I am sure another summit will sort it. They have worked so well so far.


Guardian - Have you been greenwashed? - Let's see what one of the nation's top media blogs can come up with.

Just after I wrote this, I got an email: 'Go Green' with an Environmentally Friendly Franchise - The future awaits. I fancy Pet Butler.

Treehugger - MINI Pedi-Cab Stunt in China: Not So Green - No such thing as bad publicity? I'm sure it seemed a good idea. Nice to see some other cranking an eyebrow, but I'm not sure this was being touted as 'enviro'. I think Sir Paul might fancy one... call Lexus now!

Junkk.com - A new Guardian Greenwash site

Indy - NEW - Inconvenient truths: Don't believe the greenwash - I share not to be negative, but to encourage sensible interrogation. The Indy is no green slouch, and the writer is a staffer, but any rebuttals will be interesting. So far... none.

Information/Suppliers (to kick off)

ASA - Report via Greenbang

climatecounts.org US-based
coopamerica.org US-based
forestethics.org US-based

Greenwash guide - do bear in mind it is from a company (one of many, inc. here, if you fancy our input. Though we do also give oodles away free) that will charge you to 'help', but is worth checking out.

Guardian - Greenwash


Often associated with (in other countries) 'Garage' or 'Yard' sales, these are noble examples of community reuse in action.


Repurposeful - 10 steps to holding your first garage sale
Gaurdian - NEW - Sales shopping with a difference


carbootcalendar.com - seems a pretty good place to start, and may make much else I can do redundant!
Time Out - London only

I do know what I am missing

And, maybe, it's no bad thing...

Last night's TV

Ah well, at least my hobby is going mainstream.

Just not sure in the best way to encourage normal folk to cooperate sensibly.

That said, I must watch it to see if the reality conforms to the critique.

Reporting - information vs. opinion?

I have usually appreciated Ethical Man... when I learn useful new stuff.

What we've been up to...

But not when I feel an agenda is at play, and the science gets tinkered with.

Merry Japes, eh?

Full load in a car... excellent. Be interesting to see how that equates to other forms of transport when you're off on a protest when you're not off on spring break skiing I guess.

Just wondering, how does a hybrid perform in such cases at high speed over long distances, lugging that battery along?

I guess it can be used for the all the laptops and iPod battery chargers no student would be seen without. Even on an Amish visit.

Pity about the hitch-hiking law (?)... very nanny-state. The rationale will be interesting, and how that gets reported vis a vis other government-imposed efforts 'for our own good'.