Turkeys think Xmas is better vegetarian, when asked.

Or, who pays,.... oh, heck who cares?

U.S. Consumers: Companies Should Pay To Manage Climate Change

An interesting survey, and encouraging in parts.

Of course I have never come across anyone (though have seen a few blog posts that would suggest a few of a contrarian aspect) who, if asked, is against anything 'good' that is 'green'.

One also has to wonder to what extent it was made clear, or the respondents made the mental leap on their own and were still cool on the notion, that the personal cost to them of most company products usually includes any costs the company incurs, plus a bit.

Would the results be the same if the headline dropped the :Companies?

You got it free here first

But if you have a spare $1ok, you can get it confirmed, probably in a tad more detail here:

The Media’s Key Role in ‘Greenwashing Washout’

I am ashamed to admit (and hence pondering whether to ask) what a LOHAS consumer is (I suspect... it's me. Addendum: Oh, it is), but really this is the key section:

'...consumers express more distrust of the media, underscoring the importance of communicating only the most meaningful, memorable and relevant environmental news to have the best chance of regaining consumer trust.'

Certain media... take note. You know who you are. If you care.

Enviromental Leader - Greenwashers Get Site Of Their Very Own