It takes two

A nice ad concept from 'we can solve it' : Unlikely Alliances

Here was my suggestion:

Do you guys get BBC's Top Gear? It would take something to get Jeremy Clarkson on that couch. Underneath the bluster and shock-jock is a keen mind and a definite soft-spot for engineering. Got a Lockheed green champ?

Ran out of space, but so long as the message is not too hairshirt, planet ban-it, JC might be up for it. Especially if he meets a science/inventor type he respects.

And if you get him onside, even a bit, you get a lot of fence-sitters to at least think more challengingly on the issues, which to me is more powerful than some green icon preaching to the converted.