It will ride up with wear

I noted this: Tesco measures carbon footprint of own products

Well, 30 of them, anyway. As a test. And being part of a project to assess and develop a carbon labelling standard. I guess it's a start. So long as it goes somewhere soon.

I didn't even know we had a Climate Change Minister, but I can see why she gets the big bucks.

To her stunning insights here I might add that having measured them, there is getting them across in a meaningful way to the poor consumer. Cue another initiative.

The project will provide information on how the standard, called the Publicly Available Specification (PAS) 2050, can be applied in a cost-effective, simple way.

I wonder when? I'm assuming that number at the end is not the date.