Wednesday, August 12, 2009

Buy one, eat one. Yes... FREE!

Not big on bans, but I have to say that this possible one is an exception:

The End of Buy One, Get One Free in the U.K.?

I have a study somewhere from my ad days that shows 'FREE' is by far and away the most potent word in the lexicon.

But it also had a breakdown of the other 'tricks', such as 'half price', two-for-one', etc.

Even the most ruthless and cynical seem powerless to resist.

But there really is no excuse between the two above. The result to the consumer is the same, and the amount of money per 'unit' of produce is no different, but one wins over the other through other factors. And they usually mean profits winning and planets losing.

I have a bee in my bonnet already on storage, especially in back of the fridge, and as we run down ours for our hols this is even more front of mind.

I really think we should try to get used to buying little, more often, and pay a fair price for doing so. And, if the right enviROI boxes can be added... locally.

That all said, the few comments in reply do bear consideration. Funny it's a US site talking about the UK.

Addendum - Supermarket offers and food waste targeted in goverment's food strategy

Aha... spoke too soon!

Telegraph - NEW - Food security cannot be debated properly without considering population density - Meanwhile, back at the more pragmatic, less box-tickophilic end...

Turning a new leaf... into energy?

This... is solar power (with a dash of geoengineering) I can get behind:

Scientists explore how the humble leaf could power the planet

Certainly a tad better than concreting over green belts for 'affordable housing' for certain voting blocs to cope with runaway population increases, and then fretting about 'food security'.

EVENT - LONDON - British Invention Show 09


WHEN: 14-17 Oct
WHAT: The 9th British Invention, Innovation & Technology Show
WHAT... MORE?: From the blurb:

Inventions from around the globe are set to battle it out at the World Invention Awards & Exhibition in London. Entries already include a diverse array of unique ideas.

The three-and-a-half-day show, now in its ninth year, is run in association with the British Inventors Society and enjoys support from government partners including the IPO (Formally the UK patent office) and business link.

A panel of 18 judges from the British Inventor’s Society will put ecological and social benefits to mankind, as well as design, ingenuity and originality to the test, culminating in the presentation of the coveted British Invention, Innovation and Design of the Year Awards.
HOW MUCH: Various - for what it is, more than reasonable. See site:
COMMENTS: And the best bit is... will be there, with the RE:tie. They have now kindly designated a 'green ideas' section. This is a great event. We attended once before, and even picked up a gong. But what makes it special is the atmosphere. There are all manner of folk with all manner of ideas. And the last time I was there I met many new chums... and useful contacts.

NEWS/Commercial PR - A wind up

I share this having had a PR just in, for no better reason (and it's a good one, IMHO) than I like wind up 'leccy gizmos. My supply of same is growing, and as we pack for our camping trip a veritable clockwork cavalcade is being created.

Which has, just now... sparked an idea of my own.

Blurb (E&EO) from PR:

Slik Stik was invented by Denise Anstey - 2009 British Female Inventor of the Year. Following a major motoring accident leaving her significantly disabled, Denise set about designing an aid to overcome her personal challenges and in the process created an Eco friendly walking stick. Slik Stik is the perfect eco solution to anyone that uses a walking stick.
Fully rechargeable from mains and wind up
Slik Stik folds flat, but "pops up" as soon as you need it
Integrated front "search lights" and integral red strobe lights ensure that the user can see and be seen
Integrated alarm for attracting attention
Soft grip handle with integrated magnet for picking up dropped keys