To err is human, to fudge... define, naturally

I found this... disconcerting: 'Natural' will remain undefined, says FDA

One might indeed wonder why such 'a lack of a uniform approach to the term has resulted in inconsistent product claims, consumer confusion, and even lawsuits against food companies accused of misleading consumers'.

Or, if of a cynical bent, maybe not.

Guardian - Board stiffs - Meanwhile, this side of the pond.