You got it free here first

But if you have a spare $1ok, you can get it confirmed, probably in a tad more detail here:

The Media’s Key Role in ‘Greenwashing Washout’

I am ashamed to admit (and hence pondering whether to ask) what a LOHAS consumer is (I suspect... it's me. Addendum: Oh, it is), but really this is the key section:

'...consumers express more distrust of the media, underscoring the importance of communicating only the most meaningful, memorable and relevant environmental news to have the best chance of regaining consumer trust.'

Certain media... take note. You know who you are. If you care.

Enviromental Leader - Greenwashers Get Site Of Their Very Own