Just popped this on the RE:tie blog.
And noticed that it has 'languished' somewhat of late, in terms of me writing anything and, hence, folk reading.
So excuse porting (in the name of reuse) over here, which is a bit more active.
Still relevant I hope:)
http://retiedinknots.blogspot.co.uk/2012/05/category-age-issues.html
Showing posts with label Junkk- RESEARCH. Show all posts
Showing posts with label Junkk- RESEARCH. Show all posts
Thursday, May 24, 2012
Thursday, February 03, 2011
Blimey, who does a guy have to sleep with these days to cop a break?
Many will know of our RE:tie concept.
Some may be aware that not only does it confer some advantages eco-wise to the packaging diaspora, the public is on board and we can prove it. Big time.
Many in the industry are aware of this.
Many public bodies, quangos and professional bodies, often flush with green funds to throw about, are aware of it.
Even a few media are, though I do need to get my act together on more PR pronto.
But the old eyebrow does crank when such as this comes out:
http://www.packagingnews.co.uk/news/wrap-report-calls-for-lighter-tint-caps-to-boost-milk-bottle-recycling
Just how much more, more quickly, could I get a genuine, public-pleasing, actual green concept to market, if blessed with new Wrap-sponsored research? Like some others, more blessed.
http://www.wrap.org.uk/downloads/Milk_Bottle_R_D_Final_Report1.26ade849.10344.pdf
Some may be aware that not only does it confer some advantages eco-wise to the packaging diaspora, the public is on board and we can prove it. Big time.
Many in the industry are aware of this.
Many public bodies, quangos and professional bodies, often flush with green funds to throw about, are aware of it.
Even a few media are, though I do need to get my act together on more PR pronto.
But the old eyebrow does crank when such as this comes out:
http://www.packagingnews.co.uk/news/wrap-report-calls-for-lighter-tint-caps-to-boost-milk-bottle-recycling
Just how much more, more quickly, could I get a genuine, public-pleasing, actual green concept to market, if blessed with new Wrap-sponsored research? Like some others, more blessed.
http://www.wrap.org.uk/downloads/Milk_Bottle_R_D_Final_Report1.26ade849.10344.pdf
Thursday, July 08, 2010
If you go down to the stores in the next few days...
...You might be in for a big surprise!
Well, that is, if you are in or near Poundland Worcester over the next week or so.
Because, after many stops and starts, our grant supported proof-of-concept consumer research for RE:tie has at last been signed off, and the team from the University of Worcester Business School Research Department is today being briefed ready to head off and tackle the public for their views.
It's a big deal for Junkk.com, as RE:tie is our best shot at some actual decent commercial revenue, not to mention being a potentially awesome poster child for the potential of designed-in reuse.
It's also a time of great anticipation, if tinged with nerves. This is totally independent research. I have even been banned from attending, as it seems I am a potential contaminant of the methodology and results. It will be based on store-exit surveys using our Video Pitch and a brief questionnaire regarding green shopping habits, plus of course the disability assist feature.
Anyway, once the results are in I'll of course share them, and am keeping all digits crossed that it will be a) good, and b) at last enough to help get onside the hard-nosed number crunchers in brands and retailers who have been saying up to now: 'How can we be sure the public will see this as a worthwhile benefit?'
Meanwhile, many thanks to all involved, and especially Poundland for being so supportive in helping with this research by providing the venue. It is especially appropriate that they be involved, as of course the Junkk.com URL is featured as a source of eco-info on their products' packaging, and in the period since they kindly added this, thousands of their customers have as a consequence signed up to the Junkk.com site.
There will be more on this, and I will be PR'ing it up the whazzoo, especially as a great example of public/private collaboration, with a regional flavour which will hopefully pique the interest of the media around here.
Well, that is, if you are in or near Poundland Worcester over the next week or so.
Because, after many stops and starts, our grant supported proof-of-concept consumer research for RE:tie has at last been signed off, and the team from the University of Worcester Business School Research Department is today being briefed ready to head off and tackle the public for their views.
It's a big deal for Junkk.com, as RE:tie is our best shot at some actual decent commercial revenue, not to mention being a potentially awesome poster child for the potential of designed-in reuse.
It's also a time of great anticipation, if tinged with nerves. This is totally independent research. I have even been banned from attending, as it seems I am a potential contaminant of the methodology and results. It will be based on store-exit surveys using our Video Pitch and a brief questionnaire regarding green shopping habits, plus of course the disability assist feature.
Anyway, once the results are in I'll of course share them, and am keeping all digits crossed that it will be a) good, and b) at last enough to help get onside the hard-nosed number crunchers in brands and retailers who have been saying up to now: 'How can we be sure the public will see this as a worthwhile benefit?'
Meanwhile, many thanks to all involved, and especially Poundland for being so supportive in helping with this research by providing the venue. It is especially appropriate that they be involved, as of course the Junkk.com URL is featured as a source of eco-info on their products' packaging, and in the period since they kindly added this, thousands of their customers have as a consequence signed up to the Junkk.com site.
There will be more on this, and I will be PR'ing it up the whazzoo, especially as a great example of public/private collaboration, with a regional flavour which will hopefully pique the interest of the media around here.
Wednesday, August 05, 2009
CATEGORY - RESEARCH
There comes a time when you knowing it is great is not enough.
And your Mum agreeing ain't always the best way forward either.
ARTICLES
via RE:tie -
And your Mum agreeing ain't always the best way forward either.
ARTICLES
via RE:tie -
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